GTM AI Index

Index › Products › Google Workspace · October 2026 Edition

Google · 5 categories · Named, not ranked

Google Workspace

19Judge labels

0First choices

7Negative labels

10 / 14Models named it

5Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Google Workspace was named 5 times in Client onboarding and 4 other categories, where Rocketlane led with 47%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market91 of 104

under the label threshold

Enterprisenot named

No model named it for this buyer.

In client onboarding · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google Workspace for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Client onboarding platforms	Customer	0%	91 of 104	100%	1	under 10 labels · led by Rocketlane at 47%
Content marketing platforms	Marketing	0%	65 of 135	0%	1	under 10 labels · led by HubSpot Content Hub at 33%	newNew since September 2026: not ranked then, 0% now.
Customer education and LMS	Customer	0%	50 of 86	0%	1	under 10 labels · led by LearnUpon at 26%	newNew since September 2026: not ranked then, 0% now.
Event management platforms	Marketing	0%	57 of 81	0%	1	under 10 labels · led by Bizzabo at 28%
Value selling tools	Sales	0%	81 of 116	0%	1	under 10 labels · led by Minoa at 21%

Movement

This is the first edition on this tier, so no move can be computed for Google Workspace yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Workspace across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	1	0	1	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	2	0	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative1 labelNone

Budget-constrained7 labelsNone

Scale-constrained1 labelNone

Negative9 labelsNone

First choiceAlternativeMentionNegative19 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Writing, SEO tracking, performance data | Free | Core creation and free analytics” Grok 4.20 · Content marketing · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Google Workspace/Notion (free tiers) for basics, but lacks polish/automation” Grok 4.20 · Client onboarding · budget prompt · soft negative

Named alongside

The products named in the same answers as Google Workspace, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Workspace was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft 3657 of 190Not among the top eight

Eventbrite3 of 191Not among the top eight

Exclaimer3 of 190Not among the top eight

Notion3 of 190Not among the top eight

WiseStamp3 of 190Not among the top eight

PandaDoc2 of 191Not among the top eight

Ticket Tailor2 of 191Not among the top eight

Canva2 of 190Not among the top eight

Concord2 of 190Not among the top eight

ContractSafe2 of 190Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Workspace. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 19 answers that named Google Workspace and are not a share of its labels.

Domains cited

g2.com8

guideflow.com5

exclaimer.com4

learn.g2.com4

mailbutler.io4

syncsignature.com4

wisestamp.com4

capterra.com3

bindlegal.com2

blog.hubspot.com2

Forty of the forty domain citations in answers naming Google Workspace came from somebody else's page.

Pages cited

exclaimer.com/blog/native-email-signature-tools-enterprise-it4

mailbutler.io/blog/email/email-signature-management-tools4

syncsignature.com/blog/best-email-signature-management-software3

wisestamp.com/guides/best-email-signature-management-software3

wisestamp.com/guides/how-to-choose-email-signature-management-software-it-guide3

concord.app/blog/contract-management-software-small-business2

contractsafe.com/blog/best-contract-management-software2

eventify.io/blog/event-management-software2

Pages are listed as the models cited them.

Search and answers

Where Google Workspace stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 368,000 a month (“google workspace”)
AI search demand for its name, est.: 7,422 a month
Its own site: It sits on Google's site (google.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 91 of 104 in client onboarding

Segment leader

47%

Rocketlane

First choices: 0 across its categories
Named in: 19 answers
Its own site cited: in 17 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Workspace

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Workspace; a claim can dispute any of them.

Google Workspace (Docs, Analytics, Search Console) 1Google Workspace + YouTube 1Google Workspace/Microsoft 365 1Google Workspace/Notion 1

Follow Google Workspace

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google is the company behind Google Workspace.

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On record

Wikidata

Website: google.com
Headquarters: Mountain View, California, United States
Founded: 1998
Ownership: Part of Alphabet Inc.
Also from Google: Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked

Positioning: Secure Online Productivity & Collaboration Tools
workspace.google.com
For: teams of all sizes
workspace.google.com
Price stated: All prices $USD workspace.google.com
Starting price: 7 workspace.google.com
Free plan or trial: free 14-day trial workspace.google.com
Hosting: Enterprise data regions
Not stated on the pages read: Integrations, certifications, customers

What Google Workspace's own pages state, read October 5, 2026: workspace.google.com, google.com, google.com/adwords/express/pricing, google.com/admob/platform.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Workspace's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Workspace, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Workspace by email, built from the raw record of the edition. It shows:

where Google Workspace is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Workspace, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.