GTM AI Index
Index Vendors › PandaDoc · September 2026 Edition
5 categories · Ranked

PandaDoc

405Judge labels
129First choices
56Negative labels
12 of 12Models named it
5Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
54% in CPQ for small business buyers
Rank 1 of 79 in the mid-market standingendorsed leader
9 of 12 models made it the first choice on the direct prompt; 17% of its 58 labels there were negative.
By buyer segmentStrongest at small business.
In proposals · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named PandaDoc for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Proposal softwareRevenue operations49%1 of 7917%58endorsed leader
Contract lifecycle management and e-signatureRevenue operations25%1 of 656%32accepted challenger
CPQRevenue operations13%2 of 737%43accepted challenger
Digital sales roomsSales0%49 of 5950%4under 10 labels · led by Aligned at 40%
Sales enablement and contentSales0%23 of 810%3under 10 labels · led by Dock at 19%

Movement

This is the first edition on this tier, so no move can be computed for PandaDoc yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated PandaDoc across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.5451010
GPT-5.4 mini13105
Gemini 3.5 Flash561214
Perplexity Sonar530210
Grok 4.1 Fast553215
Mistral Small513110
DeepSeek V4 Flash661215
Llama 4 Maverick22419
Qwen 3.7 Flash553215
Kimi K2632415
GLM 4.7 FlashX362112
MiniMax M2.5532010

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct74 labels39
Paraphrase81 labels50
Comparative73 labels33not counted in share
Budget-constrained77 labels33
Scale-constrained39 labels7
Negative61 labels8not counted in share
First choiceAlternativeMentionNegative405 labels in all, every segment counted; 129 of the 170 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“PandaDoc is currently the industry standard for mid-market businesses because it strikes the best balance between ease of use, functionality, and price.” Qwen 3.7 Flash · Proposals · direct prompt · first choice
“Best for mid-market sales teams needing an all-in-one document workflow, it's the most widely adopted proposal AI-powered sales platform in B2B” Claude Haiku 4.5 · Proposals · direct prompt · first choice
“Pick PandaDoc if you need one platform for proposals *and* contracts, NDAs, quotes, and other documents, with deep CRM integration.” DeepSeek V4 Flash · Proposals · comparative prompt · first choice
“PandaDoc edges out as the most recommended for mid-market B2B overall due to its balance of features, affordability, and adoption.” Grok 4.1 Fast · Proposals · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“PandaDoc – Strong for proposals/docs but weaker native deal room experience” Kimi K2 · Sales rooms · paraphrase prompt · hard negative
“Skip the lightweight SMB tools (PandaDoc, HubSpot Quotes, QuoteWerks)” DeepSeek V4 Flash · CPQ · scale prompt · hard negative
“Avoid: Tools like PandaDoc for government contracts, RFPs, or complex enterprise bids ... PandaDoc - Good for general sales proposals” GLM 4.7 FlashX · Proposals · negative prompt · soft negative
“Avoid lightweight proposal/e-sign tools like PandaDoc if your main issue is managing complex, highly negotiated legal agreements.” Gemini 3.5 Flash · CLM · negative prompt · soft negative

Named alongside

The products named in the same answers as PandaDoc, over the 405 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and PandaDoc was named but was not.
ProductSame answerTook the first choice insteadHead to head
DealHub131 of 40533Compare →
Qwilr115 of 4052Compare →
Better Proposals92 of 40512Not in the top three
GetAccept92 of 4056Not in the top three
Salesforce CPQ76 of 4056Not in the top three
HubSpot Commerce Hub60 of 40510Not in the top three
Oracle CPQ59 of 4051Not in the top three
Loopio55 of 40511Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named PandaDoc. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 71 of the 405 answers that named PandaDoc and are not a share of its labels.

Domains cited

pandadoc.comYour site37
guideflow.com29
getaccept.com27
g2.com24
monday.com22
qwilr.com18
proposify.com15
gartner.com14
oneflow.com13
autogenai.com12

174 of the 211 domain citations in answers naming PandaDoc came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as PandaDoc

What the judge wrote, as written, with how often. The vendor table decides that these count as PandaDoc; a claim can dispute any of them.
PandaDoc CPQ 17PandaDoc / Proposify 1

The company

PandaDoc.
Website
pandadoc.com
Headquarters
South San Francisco, United States
Founded
2013

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when PandaDoc's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as PandaDoc, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at pandadoc.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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