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GTM AI Index
Index › Products › Better Proposals · October 2026 Edition
3 categories · Ranked

Better Proposals

133Judge labels
12First choices
22Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
10% in Proposals for mid-market buyers
Rank 2 of 56 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 14% of its 35 labels there were negative.
What the models named instead of Better Proposals →
By buyer segmentRead the same way at every buyer size.
In proposals · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Better Proposals for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Proposal softwareRevenue operations10%2 of 5614%35accepted challenger▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
RFP response softwareSales0%30 of 8225%8under 10 labels · led by Loopio at 25%
Digital sales roomsSales0%33 of 730%1under 10 labels · led by Dock at 29%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Better Proposals held within the floor in all three categories: no change cleared 11 points.

Best category · Proposals · by segment

Small business▼−6Since September 2026: 13% → 7%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 13% in September 2026
Inside the floor by 5 pointsRank 2 → 3 of 52
Mid-market▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 6 pointsRank 7 → 3 of 55
Enterprise▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 17 → 10 of 62

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Proposals2%7%▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 7 → 2 of 56
RFP response0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 30 of 82, unchanged
Sales rooms0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 33 of 73, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Better Proposals across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.511002
GPT-5.4 mini10012
Gemini 3.5 Flash03014
Perplexity Sonar03104
Grok 4.2002002
Mistral Small11013
DeepSeek V4 Flash02114
Llama 4 Maverick02103
Qwen 3.7 Flash01102
Kimi K203014
GLM 4.7 FlashX03126
MiniMax M2.501102
GPT-6 Luna11002
Muse Glimmer 30B11204

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct13 labels1
Paraphrase21 labels1
Comparative29 labels5not counted in share
Budget-constrained38 labels10
Scale-constrained7 labelsNone
Negative25 labels1not counted in share
First choiceAlternativeMentionNegative133 labels in all, every segment counted; 12 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Prospero at ~$12/mo annual and Better Proposals at $13/mo annual are the most commonly cited best value paid options.” Muse Glimmer 30B · Proposals · budget prompt · first choice
“For a budget under $300/month, Better Proposals or Prospero are recommended options” Claude Haiku 4.5 · Proposals · budget prompt · first choice
“PandaDoc and Better Proposals are often recommended as the best options” Mistral Small · Proposals · budget prompt · first choice
“Better Proposals is usually the best value pick for a small company” GPT-5.4 mini · Proposals · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why to avoid: Users frequently complain that the software is "terrible" and "complicated."” GLM 4.7 FlashX · Proposals · negative prompt · hard negative
“This tool consistently shows the most negative feedback across platforms” DeepSeek V4 Flash · Proposals · negative prompt · hard negative
“Billing issues and payment problems reported; Clunky interface” GLM 4.7 FlashX · RFP response · negative prompt · hard negative
“I didn’t pull a current official pricing/features page in this pass, so I’d be cautious about specifics without checking their site directly.” GPT-5.4 mini · Proposals · comparative prompt · soft negative

Named alongside

The products named in the same answers as Better Proposals, over the 133 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Better Proposals was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Proposify92 of 1332Not among the top eight
Qwilr70 of 1333Not among the top eight
Loopio34 of 1331Not among the top eight
Responsive30 of 1335Not among the top eight
Bonsai23 of 1333Not among the top eight
GetAccept20 of 1332Not among the top eight
Agiled17 of 1337Not among the top eight
Upland Qvidian13 of 1330Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Better Proposals. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 132 of the 133 answers that named Better Proposals and are not a share of its labels.

Domains cited

pandadoc.com79
qwilr.com61
guideflow.com60
g2.com56
getaccept.com54
responsive.io51
sifthub.io45
proposify.com44
monday.com41
zapier.com40

531 of the 531 domain citations in answers naming Better Proposals came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

betterproposals.io ranks 4 on Google for the category's searches. In the answers, Better Proposals takes 10% of first choices and PandaDoc takes 65%.
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In search

Google, US estimates
Position for “proposal software”
4
Position for “best proposal software”
–
not in the top ten
Searches for its name, Google
1,300 a month (“better proposals”)
AI search demand for its name, est.
65 a month
Organic visits to its site
about 24,251 a month
Searches its site ranks for
4,410 · 553 in the top three
Sites linking to it
3,291
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
23 ads · 17 text, 4 image, 2 video · 5 shown in the last 30 days

First shown October 2021, as Advantix Technologies Ltd, verified. Ads started 2025-10 to 2026-09: 14 in the year, 9 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
10%
rank 2 of 56 in proposals
Segment leader
65%
PandaDoc
First choices
12 across its categories
Named in
133 answers
Its own site cited
in 132 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on betterproposals.io
1,081
subdomains included
Content
538
counted in the table below
Documentation
162
Product · Integration
10 · 40
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog410undatedProposals, CRM
Comparison6112026-07-30CPQ, Proposals
Template or tool29undatedSEO
Glossary or explainer20undated
Report or ebook1002025-02-21
Case study7undated
Podcast or video1undated
How it is countedHide how it is counted

Every page betterproposals.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Better Proposals

What the judge wrote, as written, with how often. The vendor table decides that these count as Better Proposals; a claim can dispute any of them.
BetterProposals 1

Follow Better Proposals

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Better Proposals is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Online Proposal Software
For
businesses, freelancers, and small businesses
Price stated
$13/month betterproposals.io
Starting price
13 betterproposals.io
Free plan or trial
14-day trial. No credit card required. Nothing to cancel. betterproposals.io
Integrations claimed
8 betterproposals.io/pricing
Certifications
GDPR CompliantUS and EU Legislation Compliant
Hosting
Web
Customers named
AlexJensMark P.DeanSunnyJulieKyle Van-DeusenTom Schuller

What Better Proposals's own pages state, read September 28, 2026: betterproposals.io, betterproposals.io/pricing, betterproposals.io/templates/security, betterproposals.io/product/editor, betterproposals.io/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Better Proposals's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Better Proposals, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Better Proposals by email, built from the raw record of the edition. It shows:

  • where Better Proposals is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Better Proposals, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at betterproposals.io is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Better Proposals is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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Better Proposals is among the products AI models recommend first in Proposal software this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Proposal software, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/revops/proposal-software/"><img src="https://gtm-ai-index.com/badges/2026-10/better-proposals--proposal-software-wide.svg" alt="Among AI models' top three in Proposal software, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Proposal software standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Proposal software, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/revops/proposal-software/"><img src="https://gtm-ai-index.com/badges/2026-10/better-proposals--proposal-software-square.svg" alt="Among AI models' top three in Proposal software, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Proposal software standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Proposal software, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/revops/proposal-software/"><img src="https://gtm-ai-index.com/badges/2026-10/better-proposals--proposal-software-compact.svg" alt="Among AI models' top three in Proposal software, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Proposal software standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.