GTM AI Index
Index Customer September 2026 Edition

Customer education and LMS

Asked as “customer education platform”, and as “customer training LMS”, on behalf of a mid-market B2B company. 42 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
33% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01TalentLMS33%0%47endorsed leader
02LearnUpon21%5%43accepted challenger
03Skilljar17%21%47accepted challenger
04WorkRamp7%27%26criticized challenger
05Gainsight Customer Education5%14%14accepted challenger
06LearnWorlds2%0%30accepted challenger
07Absorb LMS2%0%27accepted challenger
08Thought Industries2%26%27criticized challenger
09Thinkific2%13%15accepted challenger
10Docebo2%37%41criticized challenger
Show the three products at 0%, ordered by negative rate
13Intellum0%23%13accepted challenger
12Trainn0%9%11accepted challenger
11Teachfloor0%0%18accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01TalentLMS33%
02LearnUpon21%
03Skilljar17%
04WorkRamp7%
05Gainsight Customer Education5%
06LearnWorlds2%
07Absorb LMS2%
08Thought Industries2%
09Thinkific2%
10Docebo2%
11Teachfloor0%
12Trainn0%
13Intellum0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Docebo
37%
15 of 41 labels negative · 8 of 12 models · 3 hard negative
“### Docebo - **Major red flag**: Frequent bugs in beta releases that affect stability” GLM 4.7 FlashX, negative prompt
Skilljar
21%
10 of 47 labels negative · 7 of 12 models · 3 hard negative
“Enterprise platforms (Skilljar, Thought Industries, Docebo): Start at $25,000+/year” Kimi K2, budget prompt
WorkRamp
27%
7 of 26 labels negative · 7 of 12 models · 2 hard negative
“WorkRamp, listed in several rival roundups, currently redirects to a different company's product page (Confirm's "Learn:Up"), which fails identity-verification standards.” Claude Haiku 4.5, negative prompt
Thought Industries
26%
7 of 27 labels negative · 5 of 12 models · 4 hard negative
“"Bait-and-switch" pricing concerns - One reviewer flagged a "new pricing model, a 50% increase, classic bait-n-switch"” Kimi K2, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 168 links across 70 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

7 answers · 9 citations · 3 models
vendor site · MeltingSpot7 answers · 7 citations · 2 models
vendor site · Mini Course Generator7 answers · 7 citations · 2 models
vendor site · Docebo6 answers · 9 citations · 2 models
vendor site · Continu6 answers · 7 citations · 1 model
vendor site · Teachfloor5 answers · 5 citations · 2 models
vendor site · LearnWorlds4 answers · 11 citations · 1 model
vendor site · Teachable4 answers · 6 citations · 2 models
vendor site · Thinkific4 answers · 6 citations · 2 models
vendor site · Appcues4 answers · 4 citations · 2 models
4 answers · 4 citations · 1 model
vendor site · EasyWebinar4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best customer education platform for a mid-market B2B company?”Paraphrase“Which customer training LMS would you recommend to a mid-sized B2B company?”Comparative“What are the top customer education platforms and how do they differ?”Budget-constrained“What is the best customer education platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer education platform. What should we look at?”Negative“Which customer education platforms should I avoid or be cautious about?”
Claude Haiku 4.5Skilljar
Two alternativesGainsight Customer Education, Thought Industries
no first choiceChangedSkilljar
Two alternativesDocebo, Thought Industries
no first choiceno first choiceagainst: Confirm's "Learn:Up", Gainsight Customer Education, WorkRamp
GPT-5.4 miniDocebo
Four alternativesAbsorb, LearnUpon, Skilljar, TalentLMS
LearnUponChanged
Four alternativesAbsorb LMS, Docebo, Skilljar, TalentLMS
Skilljar, Thought Industries
Four alternativesAbsorb LMS, Docebo, LearnUpon, Litmos
TalentLMS
One alternativeThinkific
against: Gainsight, Knowledge Anywhere LMS, Skilljar
no first choiceagainst: CloudShare, Cornerstone Learning, ReadyTech, Sana Learn
Gemini 3.5 FlashSkilljar
Five alternativesGainsight Customer Education, LearnUpon, TalentLMS, Thought Industries, WorkRamp
LearnUponChanged
Three alternativesSkilljar, TalentLMS, WorkRamp
Skilljar
Eight alternativesAbsorb LMS, Docebo, Intellum, LearnUpon, Mini Course Generator, TalentLMS, Thought Industries, Trainn
TalentLMS
Three alternativesGuideflow, LearnDash, Thinkific
against: Moodle
LearnUpon, WorkRamp
Six alternativesAbsorb LMS, Intellum, MeltingSpot, Skilljar, Thought Industries, Trainn
against: BambooHR, Cornerstone, Workday
against: Cornerstone OnDemand, Crowd Wisdom, Docebo, EdCast, Freestone LMS, Kajabi, Podia, Saba, Skilljar, SuccessFactors, SumTotal, Teachable, Thinkific, WorkRamp, Workday Learning
Perplexity SonarLearnUpon
Four alternativesDocebo, Gainsight Customer Education, Skilljar, WorkRamp
LearnUponHeld
Five alternativesAbsorb LMS, CYPHER Learning, Docebo, ProProfs Training Maker, TalentLMS
Skilljar
Five alternativesDocebo, LearnUpon, Teachfloor, Thinkific, WorkRamp
against: Disco
TalentLMS
Two alternativesLearnWorlds, Teachfloor
against: Docebo, Intellum, Skilljar
no first choiceagainst: Docebo
Grok 4.1 FastSkilljar
Five alternativesAbsorb LMS, LearnUpon, LearnWorlds, TalentLMS, WorkRamp
against: Docebo
TalentLMSChanged
Two alternativesLearnUpon, Skilljar
Skilljar
Seven alternativesAbsorb LMS, Continu, Docebo, LearnUpon, TalentLMS, Thought Industries, WorkRamp
TalentLMS
Four alternativesDock, Flowla, Guideflow, LearnWorlds
against: Google Sites, Notion
no first choiceagainst: 360Learning, Docebo, Intellum, Thought Industries, WorkRamp
Mistral SmallLearnUpon
Three alternativesAbsorb LMS, LearnWorlds, TalentLMS
TalentLMS, Thought IndustriesChanged
Four alternativesAbsorb LMS, Beetsol, LearnUpon, SAP Litmos
Skilljar
Eight alternativesDocebo, LearnUpon, LearnWorlds, TalentLMS, Teachfloor, Thought Industries, Trainn, WorkRamp
LearnWorlds, TalentLMS
One alternativeThinkific
no first choiceagainst: Chegg, Docebo, Thought Industries, Trainn, WorkRamp
DeepSeek V4 FlashGainsight Customer Education
Three alternativesLearnUpon, LearnWorlds, WorkRamp
SkilljarChanged
Three alternativesLearnUpon, TalentLMS, WorkRamp
against: Docebo
Skilljar
Ten alternatives360Learning, Docebo, Intellum, LearnUpon, LearnWorlds, TalentLMS, Teachfloor, Thought Industries, Trainn, WorkRamp
TalentLMS
Three alternativesGuideflow, LearnWorlds, Systeme.io
against: Docebo, LearnUpon, Skilljar, Thought Industries
no first choiceagainst: Docebo, Skilljar, Teachable, Thought Industries, Udemy, WorkRamp
Llama 4 Maverickno first choiceTalentLMSChanged
Three alternativesBeetsol, Intellum, LearnUpon
no first choiceTalentLMS
Two alternativesGuideflow, LearnWorlds
no first choicenothing named
Qwen 3.7 FlashSkilljar
Five alternativesAbsorb LMS, LearnUpon, TalentLMS, Thinkific, WorkRamp
Absorb LMSChanged
Four alternativesEdApp, MindTouch, TalentConnect, TalentLMS
Skilljar
Seven alternativesAbsorb LMS, Docebo, Guideflow, LearnUpon, TalentLMS, Thought Industries, Trainn
EdApp
Five alternativesNotion + Super.so, Outseta, TalentLMS, Teachable, Thinkific
against: Docebo
no first choiceagainst: Cornerstone, Docebo, Skilljar, Thought Industries, Workday Learning
Kimi K2Gainsight Customer Education, WorkRamp
Two alternativesLearnUpon, Skilljar
Skilljar, TalentLMSChanged
Two alternativesDocebo, LearnUpon
no first choice
Eight alternativesDisco, Docebo, Guideflow, LearnUpon, Mini Course Generator, Skilljar, TalentLMS, Teachfloor
against: Circle, Mighty Networks
Systeme.io, TalentLMS
Three alternativesFreshLearn, LearnWorlds, Ruzuku
against: Docebo, Skilljar, Teachable, Thinkific, Thought Industries
no first choiceagainst: Docebo, Gainsight Customer Education, Intellum, LearnUpon, Skilljar, Thought Industries, WorkRamp
GLM 4.7 FlashXLearnUpon
Four alternativesAbsorb LMS, Beetsol, LearnWorlds, TalentLMS
LearnUponHeld
Two alternativesAbsorb LMS, TalentLMS
no first choice
Twelve alternativesDisco, Docebo, Intellum, LearnUpon, LearnWorlds, Mini Course Generator, Rendemo, Skilljar, TalentLMS, Teachfloor, Thought Industries, WorkRamp
TalentLMS
Three alternativesLearnWorlds, Teachfloor, iSpring Learn
against: Docebo, WorkRamp
no first choiceagainst: Docebo
MiniMax M2.5Skilljar, WorkRamp
Three alternativesGainsight Customer Education, LearnWorlds, TalentLMS
LearnUponChanged
One alternativeIntellum
no first choiceTalentLMS, Thinkific
One alternativeLearnWorlds
against: Skilljar
no first choiceagainst: Skilljar
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:56yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:50yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:28yes2226 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:25yes2018 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:02yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:31yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:24yes021 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:09yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:21yes033 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:14yes025 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:45yes0133 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:55yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:43no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:50yes39 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:57yes1317 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:36yes207 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 22:54yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 22:56yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:40yes034 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:00yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:13no040 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:38yes027 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:19yes015 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:29yes011 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:28yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:34yes58 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:56yes1625 s
ComparativePerplexity Sonarsonar2026-09-15 00:11yes2010 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:23yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:23yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:00yes021 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:02yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:05yes033 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:12yes034 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:47yes021 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:40yes09 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:58no05 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:34yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:03yes1721 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:04yes204 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:44yes05 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:26yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:12yes022 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:41yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:11no032 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:31yes026 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:12yes062 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:17yes015 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:25no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:28no013 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:28yes1122 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:04yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:52yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:18yes08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:59yes065 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:07yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:36yes048 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:26yes045 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:26yes054 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:55yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:50yes159 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:06yes25 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:38yes2129 s
Negative framingPerplexity Sonarsonar2026-09-15 02:18yes209 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:28yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:59yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:45yes045 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:30yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:42yes053 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:50yes053 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:54yes012 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:31yes024 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
CYPHER Learning
Chegg
Confirm's "Learn:Up"
Cornerstone Learning
Crowd Wisdom
CustomerHub
Freestone LMS
Guidework/Intercom
Knowledge Anywhere LMS
MindTouch
Notion + Super.so
ReadyTech
Ruzuku
Sana Learn
SuccessFactors
SumTotal
TalentConnect
WordPress + TutorLMS / LearnDash
iSpring Learn / SkyPrep
Discontinued, still offered
No shut-down product was recommended here.
← CommunityFeedback →