GTM AI Index
Index Customer Customer education › Small business September 2026 Edition

Customer education and LMS for small business buyers

Asked as “customer education platform”, and as “customer training LMS”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
49% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01TalentLMS49%6%52endorsed leader
02LearnWorlds35%2%49endorsed leader
03Thinkific6%4%28accepted challenger
04Teachfloor2%0%12accepted challenger
05Disco2%9%11accepted challenger
06LearnUpon2%50%20criticized challenger
Show the six products at 0%, ordered by negative rate
12Docebo0%89%35criticized challenger
10Thought Industries0%79%19criticized challenger
11Skilljar0%78%41criticized challenger
08Gainsight Customer Education0%75%12criticized challenger
09WorkRamp0%71%14criticized challenger
07Teachable0%8%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01TalentLMS49%
02LearnWorlds35%
03Thinkific6%
04Teachfloor2%
05Disco2%
06LearnUpon2%
07Teachable0%
08Gainsight Customer Education0%
09WorkRamp0%
10Thought Industries0%
11Skilljar0%
12Docebo0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Docebo
89%
31 of 35 labels negative · 11 of 12 models · 18 hard negative
“Unless you have 250+ learners, dedicated L&D staff, and a six-figure training budget, Docebo is overkill and will eat your budget alive.” DeepSeek V4 Flash, negative prompt
Skilljar
78%
32 of 41 labels negative · 11 of 12 models · 16 hard negative
“positioned as an enterprise customer education suite with custom sales pricing and deep CRM/integration needs, which can be more platform than a small business needs” Perplexity Sonar, negative prompt
Thought Industries
79%
15 of 19 labels negative · 10 of 12 models · 9 hard negative
“like Skilljar, Thought Industries, and others are quote-based... better avoided if you're working with a tight budget” Claude Haiku 4.5, budget prompt
WorkRamp
71%
10 of 14 labels negative · 7 of 12 models · 7 hard negative
“Thought Industries, WorkRamp, LearnUpon**: Similar issues—quote-based... "prices out smaller teams"” Grok 4.1 Fast, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 174 links across 68 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Mini Course Generator8 answers · 10 citations · 2 models
vendor site · LearnWorlds7 answers · 12 citations · 3 models
vendor site · EasyWebinar7 answers · 7 citations · 2 models
7 answers · 7 citations · 2 models
vendor site · MeltingSpot6 answers · 7 citations · 2 models
vendor site · Guideflow6 answers · 6 citations · 2 models
vendor site · Teachfloor6 answers · 6 citations · 2 models
vendor site · Disco5 answers · 7 citations · 2 models
5 answers · 6 citations · 2 models
5 answers · 5 citations · 1 model
vendor site · Thinkific4 answers · 5 citations · 2 models
vendor site · Continu4 answers · 4 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best customer education platform for a small B2B company?”Paraphrase“Which customer training LMS would you recommend to a small business that sells to other businesses?”Comparative“What are the top customer education platforms for a small team and how do they differ?”Budget-constrained“What is the best customer education platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a customer education platform. What should we look at?”Negative“Which customer education platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Disco
Four alternativesKajabi, Mini Course Generator, Teachable, Thought Industries
TalentLMSChanged
Three alternativesFreshLearn, LearnUpon, Skilljar
TalentLMS
Two alternativesLearnUpon, Teachfloor
TalentLMS
One alternativeLearnWorlds
against: Skilljar, Thought Industries
no first choiceagainst: 360Learning, Apollo Learn, Docebo, Gainsight Customer Education, Intellum, Rise Up, Thought Industries, WorkRamp
GPT-5.4 miniTalentLMS
Two alternativesThinkific, Trainual
against: Docebo
TalentLMSHeld
Two alternatives360Learning, Absorb LMS
LearnWorlds
Two alternativesTalentLMS, Trainn
against: Docebo, Intellum, LearnUpon, Skilljar, Thought Industries, WorkRamp
TalentLMS
Three alternativesLearnWorlds, Supademo, Thinkific
no first choiceagainst: Absorb LMS, Continu, LearnUpon, LearnWorlds Starter plan, Moodle, Skilljar, Trainual
Gemini 3.5 FlashTrainn
Three alternativesLearnWorlds, TalentLMS, Teachfloor
against: Docebo, Gainsight Customer Education, Intellum, Skilljar
TalentLMSChanged
Two alternativesAcademy of Mine, LearnUpon
against: Docebo, Skilljar, Thought Industries
Thinkific
Four alternativesAcadle, Guidde, LearnUpon, TalentLMS
Thinkific
Six alternativesFreshLearn, LearnDash, LearnWorlds, Notion, Podia, YouTube
against: Docebo, TalentLMS, iSpring
LearnWorlds, TalentLMS
Four alternativesLoom, Notion, Thinkific, WorkRamp
against: Articulate Storyline, Docebo, Skilljar, Thought Industries
against: Cornerstone OnDemand, Docebo, Intellum, Kajabi, Moodle, Podia, SAP Litmos, Skilljar, Teachable, Thought Industries, WordPress configurations
Perplexity SonarLearnWorlds
Two alternativesDisco, Thinkific
against: Docebo, Skilljar
LearnWorldsHeld
Two alternativesAcademy of Mine, ProProfs Training Maker
against: TalentLMS
LearnWorlds, TalentLMS
Three alternativesDisco, ProProfs Training Maker, Teachfloor
LearnWorlds, TalentLMS
One alternativeThinkific
no first choiceagainst: Docebo, Gainsight Customer Education, LearnUpon, Skilljar, Thought Industries, WorkRamp
Grok 4.1 FastTalentLMS
Two alternativesGuideflow, LearnWorlds
against: Docebo, Gainsight Customer Education, Skilljar, WorkRamp
TalentLMSHeld
Three alternativesLearnWorlds, Thinkific, Zoho Learn
LearnWorlds, TalentLMS
Three alternativesGuideflow, Mini Course Generator, Teachfloor
against: Absorb LMS, Docebo, Skilljar
TalentLMS
Two alternativesGuideflow, LearnWorlds
against: Docebo, Notion, Skilljar
LearnWorlds, TalentLMS
Three alternativesThinkific, WorkRamp, iSpring Learn
against: Docebo, Skilljar
against: Absorb LMS, Docebo, Intellum, LearnUpon, Skilljar, Thought Industries, WorkRamp
Mistral SmallLearnWorlds, TalentLMS
Four alternativesLearnUpon, Skilljar, Thinkific, Trainn
TalentLMSChanged
Four alternativesProProfs Training Maker, Skilljar, WorkRamp, iSpring Learn
LearnWorlds, TalentLMS
Six alternativesDisco, Mini Course Generator, Skilljar, Teachfloor, Thought Industries, Trainn
TalentLMS
Four alternativesGuideflow, LearnWorlds, Mini Course Generator, Trainn
Teachfloor
Two alternativesLearnUpon, LearnWorlds
against: Docebo, LearnUpon, Skilljar, Thought Industries, WorkRamp
DeepSeek V4 FlashGuideflow, LearnWorlds
One alternativeTalentLMS
against: Docebo, Gainsight Customer Education, Skilljar, WorkRamp
TalentLMSChanged
One alternativeLearnWorlds
against: Docebo, Skilljar, Thought Industries
LearnWorlds, TalentLMS
Three alternatives360Learning, Gainsight Customer Education, Teachfloor
against: Skilljar
TalentLMS
Five alternatives7taps, Guideflow, SC Training, Teachable, Thinkific
against: Docebo, Gainsight, Gainsight Customer Education, Skilljar, WorkRamp
LearnUpon, LearnWorlds, TalentLMSagainst: Docebo, Intellum, Skilljar, Thought Industriesagainst: 360Learning, Docebo, Gainsight Customer Education, LearnWorlds, Litmos, Skilljar, TalentLMS
Llama 4 Maverickno first choiceno first choiceHeldno first choiceTalentLMS
Two alternativesDisco, LearnWorlds
no first choicenothing named
Qwen 3.7 FlashThinkific
Two alternativesLearnUpon, TalentLMS
against: Skilljar
LearnWorldsChanged
Two alternativesTalentLMS, Thinkific
TalentLMS
Two alternativesLearnWorlds, Teachfloor
against: Absorb LMS, Docebo, Skilljar
LearnWorlds
Three alternativesGuideflow, TalentLMS, Teachable
against: Disso, Skilljar
no first choiceagainst: Brightcove, Cornerstone OnDemand, Docebo, Kajabi, Moodle, Podia, SAP SuccessFactors, System.io, Vimeo OTT, WordPress plugins
Kimi K2LearnWorlds, Thinkific
One alternativeTalentLMS
against: Docebo, Gainsight Customer Education, Skilljar, WorkRamp
LearnWorldsChanged
Four alternativesAcademyOcean, TalentLMS, Thinkific, Trainn
against: Absorb, Docebo, Gainsight Customer Education, LearnUpon
TalentLMS
Three alternativesLearnWorlds, Mini Course Generator, Trainn
against: Docebo, Skilljar, Thought Industries
TalentLMS
Three alternativesLearnWorlds, Teachable, Thinkific
LearnWorlds, TalentLMS
Four alternativesDisco, Guideflow, Skilljar, WorkRamp
against: Absorb LMS, Docebo, Skilljar, Thought Industries, WorkRamp
GLM 4.7 FlashXLearnWorlds, TalentLMS
Two alternativesMini Course Generator, Teachfloor
against: Absorb, LearnUpon, Skilljar
TalentLMSChangedagainst: Docebo, SkilljarLearnWorlds, TalentLMS
One alternativeMini Course Generator
against: Disco, Docebo, LearnUpon, Skilljar, Thought Industries
LearnWorlds, TalentLMS
Two alternativesConnecteam, Moodle
against: LearnUpon, Skilljar, Tovuti, iSpring LMS
no first choicenothing named
MiniMax M2.5no first choiceagainst: WalkMeLearnWorldsChanged
One alternativeiSpring LMS
against: Docebo
Teachable
Four alternativesAppcues, Disco, Kajabi, Userpilot
LearnWorlds
One alternativeTalentLMS
against: Thinkific
no first choiceagainst: Docebo, LearnUpon, Skilljar, Thought Industries
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:09yes79 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:29no03 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:56yes1518 s
Direct recommendationPerplexity Sonarsonar2026-09-14 22:52yes2018 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:46yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:03yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:09yes014 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:09yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:18yes045 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:51yes038 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:17yes011 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:39no08 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:01yes79 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:41yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:33yes1622 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:35yes207 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:33yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:27yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:54yes030 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:08yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 05:01yes042 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:42yes053 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:56yes019 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:12yes016 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:03yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:01yes27 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:12yes2430 s
ComparativePerplexity Sonarsonar2026-09-14 23:03yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:50yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:42yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:27yes047 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:38yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:38yes022 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:50yes027 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:28yes017 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:09yes047 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:46yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:14yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:27yes1026 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:09yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:47yes06 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:01yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:35yes015 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:09yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:44yes036 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:44yes031 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:58yes039 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:01yes011 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:02no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:24yes09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:50yes1024 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:24yes189 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:35yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:54yes06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:54yes022 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:52yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:58no052 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:03yes046 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:04yes035 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:02yes018 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:34yes169 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:00yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:38yes1826 s
Negative framingPerplexity Sonarsonar2026-09-14 23:15yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:17yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 22:59yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:45yes088 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:33yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:17no037 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:15yes050 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:02yes056 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:56yes017 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
7taps
AcademyOcean
Acadle
Articulate Storyline
Canvas LMS
Disso
Google Classroom
Intercom Education
KnowledgeHound
LearnWorlds Starter plan
Rise Up
Sakai
System.io
WordPress configurations (LearnDash)
Discontinued, still offered
No shut-down product was recommended here.
← CommunityFeedback →