GTM AI Index
Index Vendors › Docebo · September 2026 Edition
2 categories · Ranked

Docebo

148Judge labels
10First choices
59Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
21% in Customer education for enterprise buyers
Rank 10 of 81 in the mid-market standingcriticized challenger
1 of 12 models made it the first choice on the direct prompt; 37% of its 41 labels there were negative.
By buyer segmentStrongest at enterprise.
In customer education · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Docebo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Customer education and LMSCustomer2%10 of 8137%41criticized challenger
Sales coaching and trainingSales0%30 of 1240%5under 10 labels · led by SalesHood at 27%

Movement

This is the first edition on this tier, so no move can be computed for Docebo yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Docebo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501203
GPT-5.4 mini12104
Gemini 3.5 Flash01012
Perplexity Sonar04026
Grok 4.1 Fast02125
Mistral Small01012
DeepSeek V4 Flash01337
Llama 4 Maverick00202
Qwen 3.7 Flash01023
Kimi K202226
GLM 4.7 FlashX01023
MiniMax M2.500303

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels4
Paraphrase22 labels3
Comparative37 labels1not counted in share
Budget-constrained22 labels1
Scale-constrained15 labels2
Negative29 labels1not counted in share
First choiceAlternativeMentionNegative148 labels in all, every segment counted; 10 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“my default pick is Docebo if you want a platform that can scale customer training, partner enablement, and analytics in one system” GPT-5.4 mini · Customer education · direct prompt · first choice
“better for larger mid-market organizations that want AI-driven automation and can tolerate more enterprise complexity” Perplexity Sonar · Customer education · paraphrase prompt · alternative
“Choose Docebo if: You need one platform for employees, customers, and partners with AI-powered features.” Kimi K2 · Customer education · comparative prompt · alternative
“Choose Mindtickle or Docebo if your priority is sales readiness, onboarding, and certification” Perplexity Sonar · Sales coaching · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“### Docebo - Major red flag: Frequent bugs in beta releases that affect stability” GLM 4.7 FlashX · Customer education · negative prompt · hard negative
“Enterprise platforms (Skilljar, Thought Industries, Docebo): Start at $25,000+/year” Kimi K2 · Customer education · budget prompt · hard negative
“Avoid enterprise tools (Skilljar, Docebo, LearnUpon, Thought Industries)” DeepSeek V4 Flash · Customer education · budget prompt · hard negative
“Docebo is described as powerful for large enterprise use, but one source cites recurring complaints that new features are released in beta and can be buggy.” Perplexity Sonar · Customer education · negative prompt · soft negative

Named alongside

The products named in the same answers as Docebo, over the 148 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Docebo was named but was not.
ProductSame answerTook the first choice insteadHead to head
Skilljar109 of 14833Not in the top three
Thought Industries83 of 1483Not in the top three
LearnUpon72 of 1486Not in the top three
TalentLMS68 of 14824Not in the top three
LearnWorlds60 of 14816Not in the top three
WorkRamp54 of 1481Not in the top three
Absorb LMS46 of 1481Not in the top three
Intellum45 of 1487Not in the top three
Thinkific33 of 1485Not in the top three
Teachfloor31 of 1481Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Docebo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 29 of the 148 answers that named Docebo and are not a share of its labels.

Domains cited

minicoursegenerator.com14
docebo.comYour site13
meltingspot.io13
easywebinar.com12
thinkific.com12
g2.com11
teachfloor.com11
continu.com10
dupple.com10
toolradar.com10

103 of the 116 domain citations in answers naming Docebo came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

The company

DoceboLMS is the company behind Docebo.
Website
docebo.com

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Docebo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Docebo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at docebo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.