Every category where a model named Thinkific for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer education and LMS	Customer	2%	9 of 81	13%	15	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Thinkific yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Thinkific across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	1	0	1	2
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	0	2	0	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	2	1	0	3
Kimi K2	0	0	1	1	2
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels2

Paraphrase3 labelsNone

Comparative7 labels1not counted in share

Budget-constrained15 labels3

Scale-constrained6 labelsNone

Negative10 labels2not counted in share

First choiceAlternativeMentionNegative53 labels in all, every segment counted; 5 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend starting with TalentLMS or Thinkific” MiniMax M2.5 · Customer education · budget prompt · first choice

“Choose Thinkific, Teachfloor, or Disco if you care more about community, cohorts, or course commerce” Perplexity Sonar · Customer education · comparative prompt · alternative

“For course-focused businesses: Thinkific at $36/month provides good value with no transaction fees” Mistral Small · Customer education · budget prompt · alternative

“Choose Thinkific if you expect high volume ... and want a predictable, low-cost flat monthly fee.” Gemini 3.5 Flash · Customer education · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Thinkific: Removed free plan; Basic plan ($40/mo) lacks certificates, quizzes, and live sessions” Kimi K2 · Customer education · budget prompt · hard negative

“basic plans of Thinkific/Podia” Gemini 3.5 Flash · Customer education · negative prompt · hard negative

Named alongside

The products named in the same answers as Thinkific, over the 53 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Thinkific was named but was not.

ProductSame answerTook the first choice insteadHead to head

TalentLMS40 of 5317Not in the top three

Docebo33 of 532Not in the top three

Skilljar32 of 537Not in the top three

LearnWorlds31 of 5311Not in the top three

LearnUpon20 of 532Not in the top three

Thought Industries18 of 531Not in the top three

Teachable17 of 530Not in the top three

WorkRamp15 of 531Not in the top three

Absorb LMS12 of 531Not in the top three

Gainsight Customer Education10 of 531Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Thinkific. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 11 of the 53 answers that named Thinkific and are not a share of its labels.

Domains cited

thinkific.comYour site8

g2.com7

minicoursegenerator.com7

dupple.com6

knowlify.com6

toolradar.com6

continu.com5

disco.co5

easywebinar.com5

guideflow.com5

Fifty-two of the sixty domain citations in answers naming Thinkific came from somebody else's page.

Pages cited

minicoursegenerator.com/blog/best-customer-education-platforms7

dupple.com/learn/best-customer-education-platforms6

knowlify.com/articles/best-customer-training-software6

toolradar.com/guides/best-customer-education-platforms6

continu.com/software/best-customer-training-software5

easywebinar.com/blog/customer-education-platform5

guideflow.com/blog/customer-training-software5

teachfloor.com/blog/best-customer-education-platforms5

Pages are listed as the models cited them.

Names read as Thinkific

What the judge wrote, as written, with how often. The vendor table decides that these count as Thinkific; a claim can dispute any of them.

Thinkific Plus 3

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Thinkific's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Thinkific, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at thinkific.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.