GTM AI Index
Index › Sales › September 2026 Edition

Sales enablement and content

Asked as “sales enablement platform”, and as “sales content management tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Dock and HubSpot Sales Hub
Contested
19% of first choices, contested.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessHubSpot Sales Hub53%Clear leaderStanding →Mid-marketDock19%ContestedThis pageEnterpriseSeismic62%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Dock19%0%28accepted challenger
02HubSpot Sales Hub19%7%30accepted challenger
03Paperflite12%0%10accepted challenger
04Showpad8%33%43criticized challenger
05Highspot8%49%55criticized challenger
06Seismic8%59%51criticized challenger
07MindTickle4%21%39accepted challenger
08SalesHood4%0%19accepted challenger
09Spekit2%3%29accepted challenger
10Allego2%10%31accepted challenger
Show the two products at 0%, ordered by negative rate
12Bigtincan0%50%12criticized challenger
11Gong0%36%22criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Dock vs HubSpot Sales HubDock vs PaperfliteHubSpot Sales Hub vs Paperflite

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Dock19%
02HubSpot Sales Hub19%
03Paperflite12%
04Showpad8%
05Highspot8%
06Seismic8%
07MindTickle4%
08SalesHood4%
09Spekit2%
10Allego2%
11Gong0%
12Bigtincan0%

02What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Highspot
49%
27 of 55 labels negative · 12 of 12 models · 14 hard negative
“Avoid signing new multi-year contracts with Highspot, Seismic, Showpad, or Brainshark until post-integration roadmaps are clear” GLM 4.7 FlashX, negative prompt
Seismic
59%
30 of 51 labels negative · 12 of 12 models · 14 hard negative
“What I'd Avoid for Mid-Market ... Expensive ($75K+ minimums), heavy implementation, built for large enterprises” Kimi K2, paraphrase prompt
Showpad
33%
14 of 43 labels negative · 11 of 12 models · 4 hard negative
“**Security concerns**: August 2025 security issue with Drift integration led to widespread data exposure” Mistral Small, negative prompt
MindTickle
21%
8 of 39 labels negative · 6 of 12 models · 4 hard negative
“**Integration limitations**: Lack of native ties to tools beyond Salesforce frustrates teams” Mistral Small, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 185 links across 85 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

mindtickle.com
vendor site · MindTickle7 answers · 7 citations · 3 models
paperflite.com
vendor site · Paperflite6 answers · 7 citations · 2 models
salesmotion.io
vendor site · Salesmotion6 answers · 7 citations · 2 models
learn.g2.com
6 answers · 6 citations · 3 models
spekit.com
vendor site · Spekit6 answers · 6 citations · 2 models
highspot.com
vendor site · Highspot5 answers · 6 citations · 2 models
showpad.com
vendor site · Showpad5 answers · 6 citations · 3 models
apollo.io
vendor site · Apollo.io5 answers · 5 citations · 2 models
captivateiq.com
vendor site · CaptivateIQ5 answers · 5 citations · 2 models
dock.us
vendor site · Dock5 answers · 5 citations · 2 models
gartner.com
vendor site · Gartner4 answers · 6 citations · 3 models
allego.com
vendor site · Allego4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

learn.g2.com/best-sales-enablement-software
6 answers · 3 models
mindtickle.com/blog/best-sales-enablement-platforms
6 answers · 2 models
apollo.io/insights/best-sales-enablement-tools
5 answers · 2 models
captivateiq.com/blog/sales-enablement-platform
5 answers · 2 models
salesmotion.io/blog/best-sales-enablement-platforms
5 answers · 2 models
spekit.com/blog/sales-enablement-platforms-apps
5 answers · 2 models
dock.us/library/sales-enablement-software
4 answers · 2 models
itsconvo.com/blog/sales-enablement-platforms
4 answers · 1 model
paperflite.com/blogs/best-sales-enablement-software
4 answers · 2 models
salesforce.com/sales/enablement/software
4 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales enablement platform for a mid-market B2B company?”Paraphrase“Which sales content management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top sales enablement platforms and how do they differ?”Budget-constrained“What is the best sales enablement platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales enablement platform. What should we look at?”Negative“Which sales enablement platforms should I avoid or be cautious about?”
Claude Haiku 4.5Dock, MindTickle
One alternativeHubSpot Sales Hub
no first choiceChangedMindTickle
Four alternativesCaptivateIQ, Gong, Nooks, Seismic
HubSpot Sales Hub
Two alternativesCleanlist, Guideflow
no first choiceagainst: Bigtincan, Clari Copilot, Highspot, Salesloft, Seismic, Showpad
GPT-5.4 miniHighspot
Four alternativesAllego, MindTickle, Seismic, Showpad
SeismicChanged
Two alternativesHighspot, Showpad
Highspot, Seismic
Five alternativesConsensus, MindTickle, SalesHood, Showpad, Trumpet
against: HubSpot Sales Hub, Salesforce / Agentforce SalesHubSpot Sales Hub
One alternativeSaleshandy
against: Highspot, Seismicno first choiceagainst: MindTickle, Seismic
Gemini 3.5 FlashHighspot
Five alternativesAligned, HubSpot Sales Hub, MindTickle, Spekit, Trumpet
against: SeismicDockChanged
Three alternativesAllego, HubSpot Sales Hub, Paperflite
against: Bigtincan, Highspot, Seismic, ShowpadHighspot, Seismic
Five alternativesHubSpot Sales Hub, Mediafly, MindTickle, Salesforce Enablement, Showpad
Paperflite
Six alternativesApollo.io, DocSend, Dock, Fathom, HubSpot Sales Hub, Loom
against: Highspot, MindTickle, SeismicAllego, SalesHood
Two alternativesMindTickle, Spekit
against: Highspot, Seismicagainst: Bigtincan, Highspot, Salesforce Sales Programs, Seismic, Showpad
Perplexity SonarDock
Four alternativesHighspot, MindTickle, SalesHood, Spekit
PaperfliteChanged
Four alternativesHighspot, HubSpot Sales Hub, Mediafly, Showpad
Highspot, Seismic
Seven alternativesAllego, Dock, HubSpot Sales Hub, MindTickle, SalesHood, Salesforce Sales Enablement, Trumpet
Guru, HubSpot Sales Hub
Three alternativesDock, Freshsales, Pipedrive
against: Gong, Highspot, MindTickle, Seismicno first choiceagainst: Highspot, Seismic, Showpad
Grok 4.1 FastHighspot, HubSpot Sales Hub
Four alternativesDock, MindTickle, Seismic, Spekit
against: Salesforce Sales ProgramsPaperfliteChanged
Four alternativesDock, HubSpot Sales/Content Hub, Showpad, Spekit
against: Highspot, Seismicno first choiceHubSpot Sales Hub
Three alternativesDock, Guru, PandaDoc
against: Highspot, SeismicHighspot, Seismic
One alternativeMindTickle
against: Brainshark, Chorus by ZoomInfo, Gong, Highspot, HubSpot Sales Hub, Seismic, Showpad
Mistral SmallDock
Two alternativesGTM Buddy, Spekit
against: Highspot, SeismicPaperfliteChanged
Three alternativesHubSpot Content Hub, HubSpot Sales Hub, Mediafly
Seismic
Six alternativesAllego, Gong, Mediafly, MindTickle, Showpad, Spekit
HubSpot Sales Hub
Four alternativesBitrix24, Freshsales, Pipedrive, Zoho CRM
Seismic
Five alternativesAllego, Gong, Highspot, MindTickle, Showpad
against: Allego, Highspot, MindTickle, Salesloft, Seismic, Showpad, Spekit
DeepSeek V4 FlashSalesHood
Two alternativesDock, Spekit
against: Highspot, MindTickle, Seismic, ShowpadDock, ShowpadChangedagainst: Highspot, HubSpot Content Hub, SeismicHighspot
Five alternativesAllego, Dock, MindTickle, Seismic, Showpad
against: GongDock
Six alternativesGetAccept, HubSpot Sales Hub, PandaDoc, Pipedrive, Reply.io, Yesware
against: Gong, Highspot, MindTickle, Seismicno first choiceagainst: Brainshark, Gong, Highspot, Salesloft, Seismic, Showpad
Llama 4 MaverickSpekit®
Six alternativesConsensus, Dock, GTM Buddy, Highspot, HubSpot Sales Hub, Trumpet
PaperfliteChanged
Two alternativesContent Camel, Mediafly
no first choiceGuru, HubSpot Sales Hub
One alternativeSalesHood
no first choiceagainst: Brainshark, Highspot, Seismic, Showpad
Qwen 3.7 FlashSeismic
Three alternativesHighspot, MindTickle, SalesHood
ShowpadChanged
Two alternativesDock, Highspot
no first choiceHubSpot Sales Hub
Five alternativesCanva, Notion, PandaDoc, Pitch.com, Saba Cloud
against: Gong, Highspot, Seismicno first choiceagainst: Bigtincan, Brainshark, Gong, Highspot, Seismic, Showpad
Kimi K2Dock, Spekit
Two alternativesMindTickle, SalesHood
against: Highspot, SeismicDockChanged
Two alternativesPaperflite, Showpad
against: Highspot, MindTickle, SeismicHighspot, Seismic
Nine alternativesAllego, Chorus by ZoomInfo, Dock, Gong, HubSpot Sales Hub, MindTickle, Salesloft, Showpad, Spekit
Pipedrive
Three alternativesFreshsales, HubSpot Sales Hub, Purkle8.ai
against: Zoho CRMMindTickle
Five alternativesAllego, Dock, HubSpot Sales Hub, SalesHood, Spekit
against: Highspot, Seismic, Showpadagainst: Allego, Bigtincan, Brainshark, Gong Enable, Highspot, MindTickle, Sales Enablement Collective, Salesloft, Seismic, Showpad
GLM 4.7 FlashXDock
Two alternativesShowpad, Spekit
Paperflite, ShowpadChanged
One alternativeGetAccept
MindTickle
Five alternativesAllego, Gong, Highspot, SalesHood, Showpad
Freshsales, Pipedrive, Purkle8.ai
Five alternativesGetAccept, Mailshake, Paperflite, Yesware, Zoho CRM
no first choiceagainst: Bigtincan, Brainshark, Highspot, Seismic, Showpad
MiniMax M2.5Showpad
Five alternativesConvo, Dock, HubSpot Sales Hub, SalesHood, Spekit
against: Highspot, SeismicDock, HubSpot Content Hub, HubSpot Sales HubChanged
One alternativePaperflite
Seismic
Three alternativesGong, Highspot, MindTickle
HubSpot Sales Hub
Three alternativesFreshsales, Pipedrive, Salesmotion
against: Allego, Seismicno first choice
Four alternativesHighspot, MindTickle, Seismic, Showpad
against: Gong, Highspot, Salesloft, Seismic, Showpad
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:30yes89 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:17yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:28yes1825 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:27yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:55yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:51yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:37yes041 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:29yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:04yes031 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:25yes021 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:40yes062 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:11yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:55no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:55no02 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:03yes1625 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:02yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:50yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:46yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:05yes026 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:15yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:24yes051 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:24yes041 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:41yes026 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:57yes09 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:19yes89 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:56yes812 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:19yes1118 s
ComparativePerplexity Sonarsonar2026-09-15 01:05yes2013 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:58yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:07yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:37yes042 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:35yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:46yes019 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:28yes037 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:01yes038 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:46yes023 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:56yes169 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:55yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:39yes2826 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:24yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:19yes06 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:51yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:23yes024 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:44yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:57no036 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:39yes024 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:06yes085 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:46yes013 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:51no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:06no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:49yes1224 s
Scale constrainedPerplexity Sonarsonar2026-09-15 05:04yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:57yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:40yes011 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:04yes020 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:38yes010 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:13yes038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:11yes031 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:27yes023 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:10yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:02yes1617 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:27yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:37yes2125 s
Negative framingPerplexity Sonarsonar2026-09-15 02:42yes2016 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:59yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:54yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:39yes037 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:55yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:41yes040 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:19yes045 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:34yes037 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:43yes018 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Sales Hub
Salesforce read as Salesforce Sales Programs
Unresolved, counted raw
HubSpot Sales/Content Hub
LetterAI
Microsoft-centered options
Pitch.com
Saba Cloud (formerly Lessonly)
Sales Enablement Collective
Salesforce / Agentforce Sales
Salesforce Sales Enablement
Seismic-Highspot
ServiceAgent
Showpad-Bigtincan
Spekit®
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
← DialersSales engagement →