GTM AI Index
Index Vendors › Showpad · September 2026 Edition
3 categories · Ranked

Showpad

199Judge labels
8First choices
66Negative labels
12 of 12Models named it
3Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
8% in Sales enablement for mid-market buyers
Rank 4 of 81 in the mid-market standingcriticized challenger
1 of 12 models made it the first choice on the direct prompt; 33% of its 43 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In sales enablement · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Showpad for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Sales enablement and contentSales8%4 of 8133%43criticized challenger
Digital sales roomsSales2%7 of 5920%10accepted challenger
Sales coaching and trainingSales0%28 of 12410%10accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Showpad yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Showpad across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500314
GPT-5.4 mini24006
Gemini 3.5 Flash02125
Perplexity Sonar01214
Grok 4.1 Fast01315
Mistral Small02114
DeepSeek V4 Flash12339
Llama 4 Maverick01113
Qwen 3.7 Flash10113
Kimi K202439
GLM 4.7 FlashX12126
MiniMax M2.511215

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct34 labels1
Paraphrase40 labels6
Comparative50 labels1not counted in share
Budget-constrained12 labels1
Scale-constrained18 labelsNone
Negative45 labelsNone
First choiceAlternativeMentionNegative199 labels in all, every segment counted; 8 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the strongest fit is Showpad if you have a larger mid-market sales team (100+ reps), or Dock if you're a smaller, fast-moving mid-market team” DeepSeek V4 Flash · Sales enablement · paraphrase prompt · first choice
“Showpad — strongest if you want a broader sales enablement suite with DSR capabilities, deeper analytics, and native offline access” GPT-5.4 mini · Sales rooms · comparative prompt · first choice
“I'd generally recommend Showpad if your main goal is buyer engagement + collaborative deal rooms in one platform.” GPT-5.4 mini · Sales rooms · paraphrase prompt · first choice
“Showpad - Best Overall Balance ... I'd recommend starting with Showpad or Paperflite” GLM 4.7 FlashX · Sales enablement · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Security concerns: August 2025 security issue with Drift integration led to widespread data exposure” Mistral Small · Sales enablement · negative prompt · hard negative
“Recommendation: Avoid signing new multi-year contracts until post-integration roadmaps are clear” Kimi K2 · Sales enablement · negative prompt · hard negative
“Avoid signing new multi-year contracts with Highspot, Seismic, Showpad, or Brainshark” GLM 4.7 FlashX · Sales enablement · negative prompt · hard negative
“Avoid signing new multi-year contracts with Highspot, Showpad, or Brainshark” Llama 4 Maverick · Sales enablement · negative prompt · hard negative

Named alongside

The products named in the same answers as Showpad, over the 199 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Showpad was named but was not.
ProductSame answerTook the first choice insteadHead to head
Seismic175 of 19950Not in the top three
Highspot172 of 19922Not in the top three
MindTickle140 of 19929Not in the top three
Allego110 of 1993Not in the top three
Gong66 of 1999Not in the top three
Dock65 of 19910Not in the top three
SalesHood58 of 1998Not in the top three
Spekit52 of 1995Not in the top three
HubSpot Sales Hub44 of 19919Not in the top three
Bigtincan42 of 1990Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Showpad. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 32 of the 199 answers that named Showpad and are not a share of its labels.

Domains cited

showpad.comYour site23
highspot.com13
mindtickle.com11
dock.us10
seismic.com10
learn.g2.com9
spekit.com9
captivateiq.com7
g2.com7
alignedup.com6

Eighty-two of the 105 domain citations in answers naming Showpad came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Showpad

What the judge wrote, as written, with how often. The vendor table decides that these count as Showpad; a claim can dispute any of them.
Showpad (Bigtincan) 1Showpad (now Bigtincan) 1Showpad / Bigtincan 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Showpad's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Showpad, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at showpad.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.