GTM AI Index
Index › Sales › Sales enablement › Enterprise › September 2026 Edition

Sales enablement and content for enterprise buyers

Asked as “sales enablement platform”, and as “sales content management tool”, on behalf of an enterprise B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Seismic
Clear leader
62% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessHubSpot Sales Hub53%Clear leaderStanding →Mid-marketDock19%ContestedStanding →EnterpriseSeismic62%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Seismic62%19%63endorsed leader
02Highspot20%24%59accepted challenger
03MindTickle6%11%46accepted challenger
04Spekit2%10%21accepted challenger
Show the nine products at 0%, ordered by negative rate
13Brainshark0%70%10criticized challenger
11Salesloft0%33%12criticized challenger
12Bigtincan0%32%19criticized challenger
10Dock0%27%11criticized challenger
06Showpad0%22%49accepted challenger
07SalesHood0%12%16accepted challenger
08Gong0%12%17accepted challenger
05Allego0%10%29accepted challenger
09Mediafly0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Dock vs HubSpot Sales HubDock vs PaperfliteHubSpot Sales Hub vs Paperflite

One product takes 62% of first choices here, so the chart would put twelve markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Four products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Highspot
24%
14 of 59 labels negative · 10 of 12 models · 5 hard negative
“Platforms to Avoid New Multi-Year Contracts With (High M&A Risk): **Highspot (now merging into Seismic...)**: Post-merger integration ... creates roadmap uncertainty” Grok 4.1 Fast, negative prompt
Seismic
19%
12 of 63 labels negative · 10 of 12 models · 3 hard negative
“Platforms to Avoid New Multi-Year Contracts With... **Seismic (acquiring Highspot)**: mid-merger distraction risks engineering focus and talent attrition” Grok 4.1 Fast, negative prompt
Showpad
22%
11 of 49 labels negative · 9 of 12 models · 6 hard negative
“it is recommended to avoid signing new multi-year contracts until post-integration roadmaps are clear” Llama 4 Maverick, negative prompt
Brainshark
70%
7 of 10 labels negative · 7 of 12 models · 3 hard negative
“it is recommended to avoid signing new multi-year contracts until post-integration roadmaps are clear” Llama 4 Maverick, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

24 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 203 links across 98 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

showpad.com
vendor site · Showpad9 answers · 11 citations · 3 models
dock.us
vendor site · Dock7 answers · 8 citations · 2 models
highspot.com
vendor site · Highspot6 answers · 7 citations · 2 models
mindtickle.com
vendor site · MindTickle6 answers · 7 citations · 2 models
salesmotion.io
vendor site · Salesmotion6 answers · 7 citations · 2 models
spekit.com
vendor site · Spekit6 answers · 6 citations · 2 models
captivateiq.com
vendor site · CaptivateIQ5 answers · 5 citations · 2 models
seismic.com
vendor site · Seismic4 answers · 5 citations · 1 model
alignedup.com
4 answers · 4 citations · 2 models
blog.hubspot.com
vendor site · HubSpot4 answers · 4 citations · 2 models
fungies.io
4 answers · 4 citations · 2 models
itsconvo.com
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

dock.us/library/sales-enablement-software
6 answers · 2 models
mindtickle.com/blog/best-sales-enablement-platforms
6 answers · 2 models
captivateiq.com/blog/sales-enablement-platform
5 answers · 2 models
salesmotion.io/blog/best-sales-enablement-platforms
5 answers · 2 models
fungies.io/best-sales-enablement-software-2026
4 answers · 2 models
itsconvo.com/blog/sales-enablement-platforms
4 answers · 2 models
showpad.com/blog/revenue-effectiveness-platforms-guide-2026
4 answers · 2 models
spekit.com/blog/sales-enablement-platforms-apps
4 answers · 2 models
blog.hubspot.com/sales/sales-enablement-platform
3 answers · 2 models
cloudtalk.io/blog/best-sales-enablement-software
3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales enablement platform for an enterprise B2B company?”Paraphrase“Which sales content management tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade sales enablement platforms and how do they differ?”Budget-constrained“What is the best sales enablement platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a sales enablement platform. What should we look at?”Negative“Which sales enablement platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Highspot, SeismicSeismicChanged
One alternativeHighspot
Highspot, Seismic
Three alternativesAllego, MindTickle, Salesloft
Seismic
One alternativeMindTickle
against: Highspotno first choiceagainst: Bigtincan, Clari Copilot, Highspot, Salesloft, Seismic, Showpad
GPT-5.4 miniSeismic / Highspot-by-Seismic
Two alternativesMindTickle, Showpad
SeismicChanged
Two alternativesHighspot, Showpad
no first choiceSeismic
Two alternativesHighspot, Showpad
no first choiceagainst: Accord, Dock, HubSpot Sales Hub, Letter AI, Salesforce / Agentforce Sales, Salesloft
Gemini 3.5 FlashSeismic
Three alternativesAllego, MindTickle, Showpad
SeismicHeld
Two alternativesMediafly, Showpad
Seismic
Four alternativesAllego, MindTickle, Showpad, Spekit
Masset
Four alternativesDeelan AI, Pifini, Seismic, Spekit
against: MindTickleSeismic
Three alternativesGong, MindTickle, Showpad
against: Bigtincan, Brainshark, DocSend, GetAccept, Highspot, PandaDoc, Seismic, SharePoint, Showpad
Perplexity SonarSeismic
Three alternativesHighspot, MindTickle, Spekit
SeismicHeld
One alternativeHighspot
Highspot, Seismic
Seven alternativesAllego, Gong, MindTickle, Outreach, Salesforce / Agentforce Sales, Salesloft, Showpad
Seismic
Two alternativesHighspot, MindTickle
no first choiceagainst: Allego, Dock, HubSpot Sales Hub, SalesHood, Spekit
Grok 4.1 FastSeismic
Four alternativesAllego, Highspot, MindTickle, Showpad
SeismicHeld
Three alternativesBigtincan, Highspot, Showpad
Highspot, Seismic
Three alternativesAllego, MindTickle, Showpad
Masset
Three alternativesDock, Guru, HubSpot Sales Hub
against: Allego, Highspot, MindTickle, Seismic, ShowpadHighspot
Four alternativesGong, MindTickle, Seismic, Showpad
against: Bigtincan, Highspot, HubSpot Sales Hub, Salesforce Sales Programs, Seismic, Showpad
Mistral SmallSeismic
Five alternativesAllego, Gong, MindTickle, Showpad, Spekit
HighspotChanged
Two alternativesSeismic, Showpad
Seismic
Five alternativesAllego, Mediafly Revenue360, MindTickle, Showpad, Spekit
Seismic
Two alternativesOutreach, Salesloft
no first choiceagainst: Bigtincan, Brainshark, Highspot, Seismic, Showpad
DeepSeek V4 FlashSeismic
Five alternativesAllego, Dock, MindTickle, SalesHood, Showpad
SeismicHeld
Four alternativesDock, Highspot, SalesHood, Showpad
Highspot, Seismic
Four alternativesAllego, MindTickle, Showpad, Spekit
Seismic
One alternativeShowpad
against: Deelan, Guru, Highspot, InstantlyHighspot, Seismic
Four alternativesAllego, Bigtincan, MindTickle, Showpad
against: Bigtincan, Brainshark, Clari Copilot, Dock, Guru, Highspot, MindTickle, SalesHood, Salesloft, Seismic, Showpad, Spekit, ZIG
Llama 4 MaverickSpekit
Eight alternativesAllego, Dock, Gong, Guru, Highspot, MindTickle, Seismic, Showpad
Highspot, SeismicChangedno first choiceHighspot, MindTickle, Seismicno first choiceagainst: Brainshark, Highspot, Seismic, Showpad
Qwen 3.7 FlashSeismic
Three alternativesHubSpot Sales Hub, MindTickle, Spekit
Highspot, SeismicChanged
One alternativeSpekit
Highspot, Seismic
Three alternativesAllego, MindTickle, Showpad
Groove, Highspot
Five alternativesBrainshark, Microsoft Teams, MindTickle, RevChannelz, Seismic
against: Salesforce Sales Programsno first choiceagainst: Brainshark, Highspot, Seismic, Showpad
Kimi K2Highspot, Seismic
Two alternativesMindTickle, Showpad
SeismicChanged
Two alternativesHighspot, Showpad
Seismic
Four alternativesAllego, Highspot, MindTickle, Showpad
against: GongMasset
Three alternativesHighspot, Salesforce UE+, Seismic
against: ShowpadSeismic
Three alternativesHighspot, MindTickle, Showpad
against: Allego, Bigtincan, Brainshark, Highspot, MindTickle, Seismic, Showpad
GLM 4.7 FlashXSeismic
Four alternativesHighspot, MindTickle, SalesHood, Showpad
SeismicHeld
Four alternativesGetAccept, Highspot, Paperflite, Showpad
Seismic
Five alternativesAllego, MindTickle, SalesHood, Showpad, Spekit
MindTickle
Four alternativesAllego, HubSpot Sales Hub, Salesforce Sales Cloud, Spekit
against: Highspot, Seismicno first choiceagainst: Brainshark, Highspot, Seismic, Showpad
MiniMax M2.5MindTickle, Seismic
One alternativeHighspot
SeismicChanged
Two alternativesHighspot, HubSpot Sales Hub
Highspot, Seismic
Five alternativesDock, Gong, Mediafly, MindTickle, Showpad
Highspot, Seismic
Two alternativesDeelan, Masset
no first choiceagainst: Cognism, Gong, Highspot, HubSpot Sales Hub, MindTickle, Salesloft, Seismic
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:34yes77 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:56yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:08yes718 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:29yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:50yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:13yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:09yes038 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:30yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:44yes035 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:39yes028 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:51yes072 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:27yes021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:34yes96 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:06yes37 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:06yes1522 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:24yes156 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:19yes010 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:54yes05 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:39yes021 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:10yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:03yes053 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:29yes035 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:21yes015 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:14yes010 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:24yes1310 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:12yes610 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:11yes1225 s
ComparativePerplexity Sonarsonar2026-09-15 02:42yes199 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:47yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:01yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:31yes020 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:05yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:06yes024 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:52yes031 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:14yes043 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:20yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:55yes87 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:55yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:31yes1931 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:08yes186 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:23yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:23yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:17yes019 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:57yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:43no042 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:30yes040 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:16yes016 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:13yes064 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:25yes1712 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:02yes27 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:09yes623 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:51yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:59yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:40no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:22yes032 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:05yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:21no048 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:33yes031 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:43yes062 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:49yes020 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:44yes158 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:42yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:43yes1428 s
Negative framingPerplexity Sonarsonar2026-09-15 03:53yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:16yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:11yes07 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:36yes027 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:05yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:39yes039 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:45yes051 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:03yes075 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:59yes040 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Sales Hub
Salesforce (Agentforce Sales) read as Salesforce Sales Programs
Salesforce (Content Builder/Add-ons) read as Salesforce Sales Programs
Unresolved, counted raw
Deelan AI
Mediafly Revenue360
RevChannelz
Salesforce / Agentforce Sales
Salesforce UE+
Seismic / Highspot-by-Seismic
Veeva CRM
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
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