GTM AI Index
Index › Sales › Sales engagement › Enterprise › September 2026 Edition

Sales engagement platforms for enterprise buyers

Asked as “sales engagement platform”, and as “sales engagement tool”, on behalf of an enterprise B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Outreach
Clear leader
42% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessApollo.io50%Clear leaderStanding →Mid-marketSalesloft35%ContestedStanding →EnterpriseOutreach42%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Outreach42%26%62criticized default
02Salesloft27%23%61accepted challenger
03Salesforce Sales Engagement10%14%29accepted challenger
04HubSpot Sales Hub10%33%27criticized challenger
05Apollo.io2%35%31criticized challenger
Show the two products at 0%, ordered by negative rate
07Groove0%24%21accepted challenger
06Gong Engage0%19%16accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Salesloft vs Apollo.ioSalesloft vs OutreachApollo.io vs Outreach

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Outreach42%
02Salesloft27%
03Salesforce Sales Engagement10%
04HubSpot Sales Hub10%
05Apollo.io2%
06Gong Engage0%
07Groove0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Apollo.io
35%
11 of 31 labels negative · 10 of 12 models · 2 hard negative
“one guide says to avoid it when deliverability is critical, for enterprise deals above **$100K**, and for teams larger than **50 reps**” Perplexity Sonar, negative prompt
Outreach
26%
16 of 62 labels negative · 9 of 12 models · 5 hard negative
“When to Avoid: Teams under 300-500 reps; non-Salesforce CRMs; or those needing responsive support/fast setup.” Grok 4.1 Fast, negative prompt
Salesloft
23%
14 of 61 labels negative · 9 of 12 models · 5 hard negative
“Platforms to Avoid ... Salesloft (Post-Clari Merger) - Primary Concern: Merged with Clari in December 2025, creating significant integration and pricing risk” MiniMax M2.5, negative prompt
HubSpot Sales Hub
33%
9 of 27 labels negative · 7 of 12 models · 3 hard negative
“one guide says to avoid it if sending more than **5K emails/month** because deliverability drops” Perplexity Sonar, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

24 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 208 links across 93 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

forecastio.ai
vendor site · Forecastio8 answers · 8 citations · 2 models
lagrowthmachine.com
vendor site · La Growth Machine8 answers · 8 citations · 2 models
pipeline.zoominfo.com
vendor site · ZoomInfo6 answers · 8 citations · 2 models
salesloft.com
vendor site · Salesloft6 answers · 7 citations · 3 models
kixie.com
vendor site · Kixie6 answers · 6 citations · 2 models
klenty.com
vendor site · Klenty6 answers · 6 citations · 2 models
sybill.ai
vendor site · Sybill6 answers · 6 citations · 2 models
trellus.ai
vendor site · Trellus6 answers · 6 citations · 2 models
allegrow.co
vendor site · Allegrow5 answers · 5 citations · 2 models
avoma.com
vendor site · Avoma5 answers · 5 citations · 2 models
instantly.ai
vendor site · Instantly5 answers · 5 citations · 2 models
skylead.io
vendor site · Skylead5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

forecastio.ai/blog/best-sales-engagement-software
8 answers · 2 models
lagrowthmachine.com/best-sales-engagement-platforms-2026
7 answers · 2 models
kixie.com/sales-blog/best-sales-engagement-platforms
6 answers · 2 models
sybill.ai/blogs/best-sales-engagement-tools
6 answers · 2 models
allegrow.co/knowledge-base/best-sales-engagement-plaforms-for-b2b
5 answers · 2 models
avoma.com/blog/best-sales-engagement-platforms
5 answers · 2 models
klenty.com/blog/sales-engagement-platform-tools
5 answers · 2 models
skylead.io/blog/top-sales-engagement-platforms
5 answers · 2 models
cloudtalk.io/blog/sales-engagement-platform
4 answers · 1 model
marketbetter.ai/blog/best-sales-engagement-software-2026
4 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales engagement platform for an enterprise B2B company?”Paraphrase“Which sales engagement tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade sales engagement platforms and how do they differ?”Budget-constrained“What is the best sales engagement platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a sales engagement platform. What should we look at?”Negative“Which sales engagement platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Outreach, SalesloftOutreachChanged
Two alternativesAmplemarket, Groove
Outreach, Salesloft
One alternativeHubSpot Sales Hub
Salesloft
One alternativeSmartlead
against: Outreachno first choiceagainst: Outreach
GPT-5.4 miniSalesloft
One alternativeOutreach
against: Apollo.io, HubSpot Sales HubOutreachChanged
Two alternativesSalesforce Sales Engagement, Salesloft
Salesloft
Two alternativesGroove, Outreach
Apollo.io
One alternativeSalesloft
no first choiceagainst: Salesloft
Gemini 3.5 FlashOutreach
Three alternativesGong Engage, Salesforce Sales Engagement, Salesloft
SalesloftChanged
Three alternativesGong Engage, Outreach, Salesforce Sales Engagement
Outreach, Salesloft
Four alternativesAmplemarket, Apollo.io, Gong Engage, Salesforce Sales Engagement
Dynamics 365 Sales Accelerator, Salesforce Sales Engagement
One alternativeApollo.io
against: Gong Engage, Outreach, Salesloftno first choiceagainst: Apollo.io, Lemlist, Lusha, Mailshake, Mixmax, Reply.io, Woodpecker, Yesware, ZoomInfo Engagement
Perplexity SonarOutreach
Two alternativesSalesforce Sales Engagement, Salesloft
against: HubSpot Sales HubOutreachHeld
Two alternativesSalesforce Sales Engagement, Salesloft
Outreach, Salesloft
Two alternativesGong Engage, Salesforce Sales Engagement
against: Groove, HubSpot Sales HubSmartReach.io
Two alternativesOutreach, Salesloft
no first choiceagainst: Apollo.io, HubSpot Sales Hub, Instantly, Klenty, Lemlist, Mailshake, Reply.io
Grok 4.1 FastOutreach
One alternativeSalesloft
OutreachHeld
Two alternativesSalesforce Sales Engagement, Salesloft
Outreach, Salesloft
Three alternativesGroove, Salesforce Sales Engagement, ZoomInfo
against: Apollo.ioHubSpot Sales Hub, Salesforce Sales Engagementagainst: Outreach, SalesloftOutreach, Salesloft
One alternativeZoomInfo SalesOS
against: HubSpot Sales Hub, Outreach, Salesforce Sales Engagement, Salesloft
Mistral SmallOutreach
Two alternativesGong Engage, Salesloft
Outreach, SalesloftChanged
Two alternativesApollo.io, Salesforce Sales Engagement
Outreach
Five alternativesApollo.io, Mixmax, Reply.io, Salesforce Sales Engagement, Salesloft
HubSpot Sales Hub, Salesforce Sales Cloud + Sales Engagementagainst: Outreach, Salesloftno first choiceagainst: Apollo.io, Groove, Mixmax, Outreach, Salesloft, ToutApp
DeepSeek V4 FlashOutreach, Salesloft
Two alternativesAmplemarket, Nooks
OutreachChanged
One alternativeSalesloft
Outreach, Salesloft
Two alternativesGroove, Salesforce Sales Engagement
Salesloft
Two alternativesHubSpot Sales Hub, Salesforce Sales Engagement
against: Instantly, OutreachOutreach, Salesloftagainst: Apollo.io, HubSpot Sales Hub, Instantly, Koncert, Lemlist, Mailshake, Nooks, Outreach, Revenue.io, Salesloft, Smartlead, Snov.io, Woodpecker, ZELIQ
Llama 4 MaverickOutreach, SalesloftSalesforce Sales CloudChanged
Two alternativesLa Growth Machine, Warmly.ai
Outreach
Two alternativesApollo.io, Salesloft
no first choiceOutreach, Salesforce Sales Engagement, Salesloft
Three alternativesGong Engage, Groove, HubSpot Sales Hub
nothing named
Qwen 3.7 FlashSalesforce Salesloft
Two alternativesOutreach, Sequences.ai
SalesloftChanged
Two alternativesGroove, Outreach
Outreach, Salesloft
Three alternativesApollo.io, Highspot, HubSpot Sales Hub
HubSpot Sales Hub, Salesforce Sales Engagementagainst: Outreach, Salesloftno first choiceagainst: Apollo.io, Boomerang, Groove, HubSpot Sales Hub, Mixmax, Salesloft, Yesware
Kimi K2Outreach
Three alternativesApollo.io, Salesforce Sales Cloud, Salesloft
OutreachHeld
One alternativeSalesloft
against: Apollo.io, Gong EngageOutreach, Salesloft
Three alternativesGroove, HubSpot Sales Hub, Salesforce Sales Engagement
Salesforce Sales Engagement
One alternativeGroove
against: Outreach, SalesloftOutreach
Two alternativesGroove, Salesloft
against: Apollo.ioagainst: Dux-Soup, Groove, Mixmax, Outreach, Phantombuster, Salesforce Sales Engagement, Salesloft, ToutApp
GLM 4.7 FlashXSalesloft
Three alternativesApollo.io, Gong Engage, Outreach
OutreachChanged
One alternativeSalesloft
Outreach, Salesloft
Ten alternativesApollo.io, Gong Engage, Groove, HubSpot Sales Hub, Instantly, Kixie, Lemlist, Reply.io, Revenue.io, Salesforce Sales Engagement
HubSpot Sales Hub
Two alternativesApollo.io, Salesforce Sales Engagement
against: Outreach, Salesloftno first choiceagainst: Apollo.io, Bigtincan, Drift, Gong Engage, Groove, Highspot, HubSpot Sales Hub, Mixmax, Outreach, Revenue Grid, Salesforce ClockWise, Salesforce Sales Engagement, Salesloft, Showpad, ToutApp
MiniMax M2.5Outreach
One alternativeSalesloft
OutreachHeld
Three alternativesGroove, Salesloft, ZoomInfo
Outreach, Salesloft
Two alternativesHubSpot Sales Hub, Salesforce Sales Engagement
HubSpot Sales Hub, Salesloft
One alternativeZoomInfo
against: Instantly, Outreachno first choiceagainst: Apollo.io, Brainshark, Highspot, HubSpot Sales Hub, Outreach, Salesforce Sales Engagement, Salesloft, Showpad
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:06yes87 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:38yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:37yes1922 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:49yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:59yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:18yes012 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:08yes017 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:57yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:45no033 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:28yes032 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:42yes0131 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:13yes09 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:23yes77 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:52yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:54yes1620 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:56yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 22:58yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:29yes09 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:34yes021 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:03yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:43no031 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:12yes048 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:53yes011 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:42yes024 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:44yes119 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:34yes57 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:50yes1926 s
ComparativePerplexity Sonarsonar2026-09-15 00:37yes198 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:05yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:55yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:50yes025 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:45yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:26no049 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:54yes045 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:28yes0112 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:49yes021 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:06yes158 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:44yes25 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:36yes1929 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:17yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:31yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:42yes05 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:58yes021 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:40yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:32yes086 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:17yes088 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:27yes047 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:43yes023 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:11yes1613 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:47yes15 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:57yes1127 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:19yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:38yes012 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:54no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:56yes020 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:53yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:13no033 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:48yes096 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:47yes020 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:18yes013 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:58yes158 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:53yes37 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:21yes2126 s
Negative framingPerplexity Sonarsonar2026-09-14 23:14yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:12yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:30yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:03yes032 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:06yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:01yes052 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:37yes063 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:40yes032 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:09yes039 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Clari read as Groove
Gong read as Gong Engage
HubSpot read as HubSpot Sales Hub
HubSpot (Sales Hub) read as HubSpot Sales Hub
Salesforce read as Salesforce Sales Engagement
Unresolved, counted raw
Boomerang
Dynamics 365 Sales Accelerator
Salesforce ClockWise
Salesforce Sales Cloud + Sales Engagement
Salesforce Salesloft
Warmly.ai
ZELIQ
ZoomInfo Engagement
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
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