GTM AI Index
Index Sales Sales enablement › Showpad vs Seismic
Sales enablement and content · September 2026 Edition

Showpad vs Seismic

One of twelve models named Showpad first on the direct prompt; one named Seismic. Both were named by all twelve models and Showpad carries 43 labels and Seismic 51, so the shares are not directly comparable.

Showpad

criticized challenger

Named in three categories this edition.

Seismic

criticized challenger

Named in eight categories this edition.

First-choice share8%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate33%59%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 12; printed, not drawn.
Labels4351A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Showpad reading right to left. Rank and label count are printed, not drawn.Dock was named alongside these two in nine of the twelve direct answers. Dock vs Showpad · Dock vs Seismic · HubSpot Sales Hub vs Showpad

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales enablement and content page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ShowpadFirst choices, of twelve modelsSeismic
Direct111 against Showpad · 5 against Seismic
Paraphrase311 against Showpad · 4 against Seismic
Comparative06
Budget-constrained007 against Seismic
Scale-constrained021 against Showpad · 2 against Seismic
Negative0011 against Showpad · 12 against Seismic
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Showpad and Seismic were named in the same answer 175 times, of the 199 answers naming Showpad and the 356 naming Seismic. In those answers Seismic took the first choice fifty times and Showpad six.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Showpad and Seismic stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Showpad Seismic first choice named as an alternative argued againstblank: not namedEach cell is one answer, Showpad on the left and Seismic on the right.

The direct prompt

The plain question, one answer per model, grouped by where Showpad and Seismic stood in it.

Showpad first, Seismic not the choice

1 of 12 modelsSeismic was named in the answer but not as the choice, or not at all.
MiniMax M2.5Showpad alternatives: Convo, Dock, HubSpot Sales Hub, SalesHood, Spekit

Seismic first, Showpad not the choice

1 of 12 modelsShowpad was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashSeismic alternatives: Highspot, MindTickle, SalesHood

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniHighspot alternatives: Allego, MindTickle, Seismic, Showpad
Grok 4.1 FastHighspot, HubSpot Sales Hub alternatives: Dock, MindTickle, Seismic, Spekit
GLM 4.7 FlashXDock alternatives: Showpad, Spekit

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Dock, MindTickle alternatives: HubSpot Sales Hub
Gemini 3.5 FlashHighspot alternatives: Aligned, HubSpot Sales Hub, MindTickle, Spekit, Trumpet
Perplexity SonarDock alternatives: Highspot, MindTickle, SalesHood, Spekit
Mistral SmallDock alternatives: GTM Buddy, Spekit
DeepSeek V4 FlashSalesHood alternatives: Dock, Spekit
Llama 4 MaverickSpekit® alternatives: Consensus, Dock, GTM Buddy, Highspot, HubSpot Sales Hub, Trumpet
Kimi K2Dock, Spekit alternatives: MindTickle, SalesHood

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Seismic leads by two points.
Seismic2%#6 of 13
Showpad0%#12 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Showpad8%#4 of 12
Seismic8%#6 of 12
The full mid-market standing →
Enterprise
Seismic leads by sixty-two points.
Seismic62%#1 of 13
Showpad0%#6 of 13
The full enterprise standing →

What the models said about Showpad

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Security concerns: August 2025 security issue with Drift integration led to widespread data exposure” Mistral Small · negative prompt · hard negative
“Recommendation: Avoid signing new multi-year contracts until post-integration roadmaps are clear” Kimi K2 · negative prompt · hard negative
“Avoid signing new multi-year contracts with Highspot, Seismic, Showpad, or Brainshark” GLM 4.7 FlashX · negative prompt · hard negative
“the strongest fit is Showpad if you have a larger mid-market sales team (100+ reps), or Dock if you're a smaller, fast-moving mid-market team” DeepSeek V4 Flash · paraphrase prompt · first choice
“Showpad - Best Overall Balance ... I'd recommend starting with Showpad or Paperflite” GLM 4.7 FlashX · paraphrase prompt · first choice

What the models said about Seismic

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“What I'd Avoid for Mid-Market ... Expensive ($75K+ minimums), heavy implementation, built for large enterprises” Kimi K2 · paraphrase prompt · hard negative
“Avoid enterprise platforms (Seismic, Highspot, Gong, Mindtickle) — most require $20K–$50K+ annual minimums” DeepSeek V4 Flash · budget prompt · hard negative
“What to Avoid ... Seismic and Highspot are generally over-engineered and overpriced for mid-market teams” Kimi K2 · direct prompt · hard negative
“I'd usually recommend Seismic if your main goal is to give sales reps a strong, scalable content management and enablement system.” GPT-5.4 mini · paraphrase prompt · first choice
“### 1. Seismic (formerly Highspot) - Primary Strength: Enterprise content management + guided selling” Mistral Small · comparative prompt · first choice
“Seismic is the market heavyweight. Its strongest differentiator is advanced content governance.” Gemini 3.5 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.