GTM AI Index
Index Sales Sales enablement › Dock vs Seismic
Sales enablement and content · September 2026 Edition

Dock vs Seismic

Five of twelve models named Dock first on the direct prompt; one named Seismic. Dock was named by eleven of the twelve models and Seismic by twelve and Dock carries 28 labels and Seismic 51, so the shares are not directly comparable.

Dock

accepted challenger

San Francisco, United States, founded 2021. Named in six categories this edition.

Seismic

criticized challenger

Named in eight categories this edition.

First-choice share19%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%59%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 12; printed, not drawn.
Labels2851A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Dock reading right to left. Rank and label count are printed, not drawn.Spekit was named alongside these two in eight of the twelve direct answers. Dock vs HubSpot Sales Hub · Dock vs Paperflite · Dock vs Showpad

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales enablement and content page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
DockFirst choices, of twelve modelsSeismic
Direct515 against Seismic
Paraphrase414 against Seismic
Comparative06
Budget-constrained107 against Seismic
Scale-constrained022 against Seismic
Negative0012 against Seismic
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Dock and Seismic were named in the same answer 116 times, of the 208 answers naming Dock and the 356 naming Seismic. In those answers Seismic took the first choice fourteen times and Dock twenty-two.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Dock and Seismic stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Dock Seismic first choice named as an alternative argued againstblank: not namedEach cell is one answer, Dock on the left and Seismic on the right.

The direct prompt

The plain question, one answer per model, grouped by where Dock and Seismic stood in it.

Dock first, Seismic not the choice

5 of 12 modelsSeismic was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Dock, MindTickle alternatives: HubSpot Sales Hub
Perplexity SonarDock alternatives: Highspot, MindTickle, SalesHood, Spekit
Mistral SmallDock alternatives: GTM Buddy, Spekit
Kimi K2Dock, Spekit alternatives: MindTickle, SalesHood
GLM 4.7 FlashXDock alternatives: Showpad, Spekit

Seismic first, Dock not the choice

1 of 12 modelsDock was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashSeismic alternatives: Highspot, MindTickle, SalesHood

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniHighspot alternatives: Allego, MindTickle, Seismic, Showpad
Grok 4.1 FastHighspot, HubSpot Sales Hub alternatives: Dock, MindTickle, Seismic, Spekit
DeepSeek V4 FlashSalesHood alternatives: Dock, Spekit
Llama 4 MaverickSpekit® alternatives: Consensus, Dock, GTM Buddy, Highspot, HubSpot Sales Hub, Trumpet
MiniMax M2.5Showpad alternatives: Convo, Dock, HubSpot Sales Hub, SalesHood, Spekit

Neither was named

1 of 12 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashHighspot alternatives: Aligned, HubSpot Sales Hub, MindTickle, Spekit, Trumpet

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Dock leads by four points.
Dock7%#3 of 13
Seismic2%#6 of 13
The full small business standing →
Mid-marketThe figures above
Dock leads by twelve points.
Dock19%#1 of 12
Seismic8%#6 of 12
The full mid-market standing →
Enterprise
The order flips: Seismic leads at enterprise.
Seismic62%#1 of 13
Dock0%#10 of 13
The full enterprise standing →

What the models said about Dock

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Dock: Best for mid-market B2B teams that want to enable buyers and sellers with deal rooms, onboarding portals, CMS, and LMS in one platform—without enterprise bloat.” Claude Haiku 4.5 · direct prompt · first choice
“I'd recommend starting with HubSpot if you want an all-in-one solution, or Dock if you prefer something more focused on content management” MiniMax M2.5 · paraphrase prompt · first choice
“or Dock if you're a smaller, fast-moving mid-market team (5–100 sellers) that wants capability without enterprise bloat or cost” DeepSeek V4 Flash · paraphrase prompt · first choice

What the models said about Seismic

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“What I'd Avoid for Mid-Market ... Expensive ($75K+ minimums), heavy implementation, built for large enterprises” Kimi K2 · paraphrase prompt · hard negative
“Avoid enterprise platforms (Seismic, Highspot, Gong, Mindtickle) — most require $20K–$50K+ annual minimums” DeepSeek V4 Flash · budget prompt · hard negative
“What to Avoid ... Seismic and Highspot are generally over-engineered and overpriced for mid-market teams” Kimi K2 · direct prompt · hard negative
“I'd usually recommend Seismic if your main goal is to give sales reps a strong, scalable content management and enablement system.” GPT-5.4 mini · paraphrase prompt · first choice
“### 1. Seismic (formerly Highspot) - Primary Strength: Enterprise content management + guided selling” Mistral Small · comparative prompt · first choice
“Seismic is the market heavyweight. Its strongest differentiator is advanced content governance.” Gemini 3.5 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.