Every category where a model named Spekit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Sales coaching and training	Sales	4%	8 of 124	8%	13	accepted challenger
Sales enablement and content	Sales	2%	11 of 81	3%	29	accepted challenger
Digital adoption and onboarding	Customer	0%	15 of 58	12%	8	under 10 labels · led by Userpilot at 29%
Digital sales rooms	Sales	0%	57 of 59	67%	3	under 10 labels · led by Aligned at 40%

Movement

This is the first edition on this tier, so no move can be computed for Spekit yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Spekit across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	4	0	0	4
Perplexity Sonar	0	2	1	1	4
Grok 4.1 Fast	0	3	1	0	4
Mistral Small	0	5	1	1	7
DeepSeek V4 Flash	0	2	2	1	5
Llama 4 Maverick	0	3	1	0	4
Qwen 3.7 Flash	2	1	2	0	5
Kimi K2	2	5	1	2	10
GLM 4.7 FlashX	0	3	1	0	4
MiniMax M2.5	1	2	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct27 labels2

Paraphrase12 labels2

Comparative38 labels1not counted in share

Budget-constrained6 labelsNone

Scale-constrained10 labelsNone

Negative29 labels4not counted in share

First choiceAlternativeMentionNegative122 labels in all, every segment counted; 4 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“either SalesHood ... or Spekit (if contextual learning and workflow integration are priorities)” MiniMax M2.5 · Sales coaching · paraphrase prompt · first choice

“Use internal documentation (Notion, Confluence) + Spekit for contextual delivery” Kimi K2 · Sales enablement · negative prompt · first choice

“1. Spekit — Best for In-Workflow Training & Knowledge Delivery” Qwen 3.7 Flash · Sales coaching · paraphrase prompt · first choice

“Stick to lighter-weight tools like Spekit or Convo.” Qwen 3.7 Flash · Sales enablement · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Coming up short as a genuine digital sales room. Invest elsewhere if DSR is your primary need.” DeepSeek V4 Flash · Sales rooms · negative prompt · hard negative

“Integration hiccups: Can disrupt workflows users are trying to improve” Mistral Small · Sales enablement · negative prompt · hard negative

“Spekit and Trainual are good for documentation/reference but don't actually provide conversation practice or skill analytics” Kimi K2 · Sales coaching · negative prompt · soft negative

“these may be fine for light use, but they are not ideal if you need robust buyer engagement” Perplexity Sonar · Sales rooms · negative prompt · soft negative

Named alongside

The products named in the same answers as Spekit, over the 122 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Spekit was named but was not.

ProductSame answerTook the first choice insteadHead to head

Seismic75 of 12216Not in the top three

MindTickle74 of 12212Not in the top three

Highspot70 of 12211Not in the top three

Allego61 of 1224Not in the top three

Showpad52 of 1221Not in the top three

SalesHood50 of 1227Not in the top three

Dock44 of 1228Not in the top three

Gong39 of 1225Not in the top three

HubSpot Sales Hub31 of 12210Not in the top three

Pendo22 of 1222Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Spekit. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 16 of the 122 answers that named Spekit and are not a share of its labels.

Domains cited

mindtickle.com12

spekit.comYour site8

learn.g2.com7

dock.us6

paperflite.com6

pitchmonster.io6

salesmotion.io6

guideflow.com5

mutinyhq.com5

alpharun.com4

Fifty-seven of the sixty-five domain citations in answers naming Spekit came from somebody else's page.

Pages cited

mindtickle.com/blog/best-sales-enablement-platforms8

dock.us/library/sales-enablement-software6

paperflite.com/blogs/best-sales-enablement-software6

salesmotion.io/blog/best-sales-enablement-platforms6

learn.g2.com/best-sales-enablement-software5

mutinyhq.com/blog/the-best-sales-enablement-tools-in-2026-a-buyer-s-guide-for-b2b-sales-te5

spekit.com/blog/sales-enablement-platforms-apps5

alpharun.com/blog/sales-coaching-software4

Pages are listed as the models cited them.

Names read as Spekit

What the judge wrote, as written, with how often. The vendor table decides that these count as Spekit; a claim can dispute any of them.

Spekit / GTM Buddy 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Spekit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Spekit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at spekit.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.