Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 52 → 41 of 42
3 categories · RankedWhatfix
179Judge labels
28First choices
73Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
36% in Digital adoption for enterprise buyers
Rank 3 of 45 in the mid-market standingcriticized challenger
5 of 14 models made it the first choice on the direct prompt; 39% of its 56 labels there were negative.
What the models named instead of Whatfix →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business42 of 42
0%45 labels
criticized challenger
Mid-market3 of 45
13%56 labels
criticized challenger
Enterprise1 of 31
36%61 labels
endorsed leader
In digital adoption · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Whatfix for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Digital adoption and onboarding | Customer | 13% | 3 of 45 | 39% | 56 | criticized challenger | ▲+1Since September 2026: 15% → 15%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Client onboarding platforms | Customer | 0% | 50 of 104 | 0% | 2 | under 10 labels · led by Rocketlane at 47% | |
| Interactive demo platforms | Sales | 0% | 46 of 50 | 50% | 2 | under 10 labels · led by Storylane at 31% |
Movement
Since September 2026, Whatfix held within the floor in all three categories: no change cleared 11 points.
Best category · Digital adoption · by segment
Mid-market▲+1Since September 2026: 15% → 15%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 15% in September 2026
Inside the floor by 10 pointsRank 3 of 45, unchanged
Enterprise▲+7Since September 2026: 26% → 33%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
33%from 26% in September 2026
Inside the floor by 4 pointsRank 2 of 29, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Digital adoption | 15% | 15% | ▲+1Since September 2026: 15% → 15%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 45, unchanged |
| Client onboarding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 50 of 104, unchanged |
| Interactive demos | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 50, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Whatfix across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Whatfix across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-5.4 mini | 0 | 1 | 2 | 1 | 4 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 3 | 5 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.20 | 2 | 1 | 0 | 1 | 4 |
| Mistral Small | 2 | 0 | 0 | 2 | 4 |
| DeepSeek V4 Flash | 3 | 0 | 1 | 2 | 6 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 2 | 0 | 0 | 2 | 4 |
| Kimi K2 | 0 | 2 | 1 | 3 | 6 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 1 | 4 |
| MiniMax M2.5 | 1 | 1 | 2 | 2 | 6 |
| GPT-6 Luna | 1 | 1 | 0 | 2 | 4 |
| Muse Glimmer 30B | 1 | 2 | 1 | 2 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct35 labels13
Paraphrase18 labels5
Comparative43 labels16not counted in share
Budget-constrained30 labels5
Scale-constrained19 labels5
Negative34 labels2not counted in share
First choiceAlternativeMentionNegative179 labels in all, every segment counted; 28 of the 46 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“WalkMe's closest peer for employee adoption... WalkMe/Whatfix for large, regulated orgs needing governed, cross-app employee adoption” Muse Glimmer 30B · Digital adoption · comparative prompt · first choice
“Whatfix and Pendo are the top recommendations due to their scalability, analytics, and proven success in complex environments.” Mistral Small · Digital adoption · direct prompt · first choice
“Whatfix is the strongest direct competitor to WalkMe for mid-market businesses... easier to implement and more cost-effective” Qwen 3.7 Flash · Digital adoption · direct prompt · first choice
“I'd suggest starting with Pendo or Whatfix as they offer the best balance of features, pricing, and ease of use” MiniMax M2.5 · Digital adoption · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“WalkMe and Whatfix are frequently cited as platforms to approach with caution due to their limitations and cost.” Mistral Small · Digital adoption · negative prompt · hard negative
“Whatfix | Similar to WalkMe—overkill and overpriced for mid-market needs” Kimi K2 · Digital adoption · paraphrase prompt · hard negative
“Whatfix — pilot carefully if you lack an owner for ongoing content management. Some reviewers report cumbersome implementation, complex settings, or flow-management frustrations.” GPT-6 Luna · Digital adoption · negative prompt · soft negative
“Traditional DAPs like WalkMe and Whatfix, while popular, are sometimes criticized for heavy reliance on professional services and less flexible analytics” MiniMax M2.5 · Digital adoption · negative prompt · soft negative
Named alongside
The products named in the same answers as Whatfix, over the 179 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Whatfix was named but was not.ShowHide
Named alongside
The products named in the same answers as Whatfix, over the 179 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Whatfix was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Whatfix. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 173 of the 179 answers that named Whatfix and are not a share of its labels.
Domains cited
userpilot.com94
learn.g2.com80
guideflow.com77
apty.ai75
g2.com73
whatfix.comYour site72
pendo.io57
appcues.com51
walkme.com50
chameleon.io46
603 of the 675 domain citations in answers naming Whatfix came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
whatfix.com ranks 3 on Google for the category's searches. In the answers, Whatfix takes 13% of first choices and Userpilot takes 30%.ShowHide
Search and answers
whatfix.com ranks 3 on Google for the category's searches. In the answers, Whatfix takes 13% of first choices and Userpilot takes 30%.
ShowHideIn search
Google, US estimatesPosition for “digital adoption platform”
3
Position for “best digital adoption platform”
–
not in the top ten
- Searches for its name, Google
- 2,400 a month (“whatfix”)
- AI search demand for its name, est.
- 65 a month
- Organic visits to its site
- about 31,568 a month
- Searches its site ranks for
- 12,873 · 369 in the top three
- Sites linking to it
- 8,389
- Paid Google search
- 7 searches its ads show for, about 215 clicks and $29,894 a month (estimate)
In answers
This editionShare of first choices
13%
rank 3 of 45 in digital adoption
Segment leader
30%
Userpilot
- First choices
- 28 across its categories
- Named in
- 179 answers
- Its own site cited
- in 173 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on whatfix.com
590
subdomains included
Content
459
counted in the table below
Documentation
4
Product · Integration
32 · 3
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 217 | 11 | 2026-09-15 | ||
| News or press | 70 | 3 | 2026-09-08 | ||
| Podcast or video | 58 | undated | |||
| Case study | 50 | 4 | 2026-08-25 | ||
| Report or ebook | 31 | 1 | 2026-07-10 | ||
| Comparison | 28 | 0 | 2025-12-09 | ||
| Conference or event | 3 | 0 | 2020-11-10 | ||
| Template or tool | 1 | 0 | 2026-05-01 | ||
| Glossary or explainer | 1 | 0 | 2023-05-31 |
Most recent
- 2026-09-15Workflow optimization blog
- 2026-09-11Workflow optimization software blog
- 2026-09-11Support ticket root cause analysis blog
- 2026-09-08Whatfix names co founder vara kumar as chief executive officer news or press
- 2026-09-04Workflow analysis blog
- 2026-09-01Medal.svg blog
How it is countedHide how it is counted
Every page whatfix.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Whatfix
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Whatfix is its own company.ShowHide
The company
Whatfix is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-Powered Digital Adoption Platform
- For
- enterprise teams
- Price stated
- Pricing for each product and plan is composed of a flat fee, plus user license fees. whatfix.com/pricing
- Free plan or trial
- free trial whatfix.com/pricing
- Integrations claimed
- 2 whatfix.com/pricing
- Certifications
- ISO 27001 v2022ISO 27701ISO 27017ISO 27018CSA StarSOC 2GDPRUK GDPR
- Hosting
- United StatesSwitzerlandUnited States of AmericaGermany
- Customers named
- Windward Risk ManagersAcorn RecruitmentExperianMarriott InternationalOld MutualbioMérieuxAcornREG
- Not stated on the pages read
- Starting price
What Whatfix's own pages state, read September 28, 2026: whatfix.com, whatfix.com/pricing, trust.whatfix.com, whatfix.com/products, whatfix.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Whatfix's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Whatfix, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Whatfix by email, built from the raw record of the edition. It shows:
- where Whatfix is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Whatfix, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Whatfix is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Whatfix is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideWhatfix is among the products AI models recommend first in Digital adoption and onboarding this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.