Every category where a model named Tango for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Digital adoption and onboarding	Customer	0%	11 of 58	6%	17	accepted challenger
Knowledge base and self-service	Customer	0%	46 of 96	0%	1	under 10 labels · led by Notion at 18%

Movement

This is the first edition on this tier, so no move can be computed for Tango yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Tango across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	4	1	0	5
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	2	3	0	5
Mistral Small	1	0	1	0	2
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase0 labelsNone

Comparative19 labels2not counted in share

Budget-constrained10 labels2

Scale-constrained6 labels1

Negative10 labels1not counted in share

First choiceAlternativeMentionNegative55 labels in all, every segment counted; 3 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“like UserGuiding, Userpilot, or Tango will provide better ROI” Mistral Small · Digital adoption · negative prompt · first choice

“Choose Tango or Guidde if you want to quickly build a help center filled with training guides” Gemini 3.5 Flash · Digital adoption · comparative prompt · alternative

“Tango Free: $0 (up to 5 workflows, 10 users). ... Best for quick process docs, not full DAP.” Grok 4.1 Fast · Digital adoption · budget prompt · alternative

“Automatically captures screen activity and turns clicks into step-by-step guides.” Gemini 3.5 Flash · Knowledge base · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Tango currently has the most documented complaints and declining satisfaction.” MiniMax M2.5 · Digital adoption · negative prompt · hard negative

Named alongside

The products named in the same answers as Tango, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tango was named but was not.

ProductSame answerTook the first choice insteadHead to head

Whatfix41 of 558Not in the top three

UserGuiding40 of 5520Not in the top three

WalkMe40 of 557Not in the top three

Pendo37 of 550Not in the top three

Userpilot35 of 554Not in the top three

Appcues29 of 551Not in the top three

Apty17 of 550Not in the top three

HelpHero15 of 556Not in the top three

Userflow13 of 552Not in the top three

Userlane12 of 550Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tango. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 55 answers that named Tango and are not a share of its labels.

Domains cited

appcues.com4

gartner.com4

guideflow.com4

learn.g2.com4

softwareadvice.com4

supademo.com4

userpilot.com4

g2.com3

peerspot.com3

pendo.io3

Thirty-seven of the thirty-seven domain citations in answers naming Tango came from somebody else's page.

Pages cited

appcues.com/blog/product-adoption-software-platforms4

gartner.com/reviews/market/digital-adoption-platforms4

guideflow.com/blog/best-digital-adoption-platforms4

learn.g2.com/best-digital-adoption-platform4

softwareadvice.com/digital-adoption-platform4

supademo.com/blog/digital-adoption-platforms4

userpilot.com/blog/digital-adoption-platforms4

g2.com/categories/digital-adoption-platform/small-business3

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tango's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tango, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at tango.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.