Small business▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 9 → 22 of 107
7 categories · RankedAppcues
239Judge labels
11First choices
48Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
9% in In-app messaging for mid-market buyers
Rank 4 of 105 in the mid-market standingaccepted challenger
4 of 14 models made it the first choice on the direct prompt; 9% of its 35 labels there were negative.
What the models named instead of Appcues →By buyer segmentRead the same way at every buyer size.
Small business24 of 108
0%18 labels
accepted challenger
Mid-market4 of 105
9%35 labels
accepted challenger
Enterprise26 of 98
0%23 labels
accepted challenger
In in-app messaging · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Appcues for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| In-app messaging and customer communications | Customer | 9% | 4 of 105 | 9% | 35 | accepted challenger | ▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Digital adoption and onboarding | Customer | 5% | 5 of 45 | 14% | 42 | accepted challenger | ▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 2% | 16 of 117 | 0% | 3 | under 10 labels · led by Customer.io at 17% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Client onboarding platforms | Customer | 0% | 18 of 104 | 18% | 11 | accepted challenger | |
| Customer education and LMS | Customer | 0% | 21 of 86 | 0% | 2 | under 10 labels · led by LearnUpon at 26% | newNew since September 2026: not ranked then, 0% now. |
| Interactive demo platforms | Sales | 0% | 18 of 50 | 0% | 2 | under 10 labels · led by Storylane at 31% | |
| Customer success platforms | Customer | 0% | 42 of 49 | 100% | 1 | under 10 labels · led by ChurnZero at 42% |
Movement
Since September 2026, Appcues held within the floor in all seven categories: no change cleared 11 points.
Best category · In-app messaging · by segment
Mid-market▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 2% in September 2026
Inside the floor by 5 pointsRank 10 → 4 of 96
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 30 → 25 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| In-app messaging | 2% | 8% | ▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 4 of 105 |
| Digital adoption | 6% | 4% | ▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 5 of 45 |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 16 of 117 |
| Client onboarding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 18 of 104, unchanged |
| Customer education | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 21 of 86, unchanged |
| Interactive demos | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 18 of 50, unchanged |
| Customer success | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 49, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Appcues across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Appcues across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 2 | 0 | 4 |
| GPT-5.4 mini | 0 | 3 | 3 | 0 | 6 |
| Gemini 3.5 Flash | 0 | 7 | 3 | 3 | 13 |
| Perplexity Sonar | 1 | 2 | 2 | 1 | 6 |
| Grok 4.1 Fast | 0 | 5 | 1 | 1 | 7 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 4 | 4 | 0 | 9 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 4 | 3 | 1 | 9 |
| Kimi K2 | 1 | 3 | 2 | 3 | 9 |
| GLM 4.7 FlashX | 0 | 5 | 2 | 0 | 7 |
| MiniMax M2.5 | 0 | 5 | 0 | 0 | 5 |
| GPT-6 Luna | 0 | 5 | 0 | 1 | 6 |
| Muse Glimmer 30B | 3 | 1 | 4 | 1 | 9 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct49 labels5
Paraphrase52 labels4
Comparative60 labels1not counted in share
Budget-constrained27 labels2
Scale-constrained19 labelsNone
Negative32 labelsNone
First choiceAlternativeMentionNegative239 labels in all, every segment counted; 11 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“a product-focused DAP such as Userpilot/Appcues is usually a better fit than a full marketing suite” Muse Glimmer 30B · Mobile apps · paraphrase prompt · first choice
“Appcues is widely considered the best all-around solution for mid-market B2B SaaS companies.” Qwen 3.7 Flash · In-app messaging · direct prompt · first choice
“Appcues or UserGuiding - Appcues for fast, no-code onboarding flows in mid-market SaaS” Claude Haiku 4.5 · Digital adoption · direct prompt · first choice
“most comparisons list Appcues and Userpilot as the leading mid-market DAPs” Muse Glimmer 30B · In-app messaging · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid "Product-Led Growth" Onboarding Tools (e.g., Appcues, Userflow, Chameleon, Userpilot)” Gemini 3.5 Flash · Digital adoption · negative prompt · hard negative
“Appcues is mentioned for in-app onboarding flows, but it may be more suited for SMB or lower mid-market companies” Mistral Small · Client onboarding · direct prompt · soft negative
“$750/month for 1,000 MAUs - More expensive than UserGuiding but still accessible for growing companies” Kimi K2 · Digital adoption · budget prompt · soft negative
“Often listed in customer success round-ups but is not a full-lifecycle CS platform.” Muse Glimmer 30B · Customer success · negative prompt · soft negative
Named alongside
The products named in the same answers as Appcues, over the 239 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Appcues was named but was not.ShowHide
Named alongside
The products named in the same answers as Appcues, over the 239 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Appcues was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Appcues. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 226 of the 239 answers that named Appcues and are not a share of its labels.
Domains cited
userpilot.com139
guideflow.com121
appcues.comYour site97
g2.com70
learn.g2.com56
productfruits.com50
guidde.com41
userguiding.com41
apty.ai40
pendo.io38
596 of the 693 domain citations in answers naming Appcues came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
appcues.com is not in Google's top ten for any of the category's searches. In the answers, Appcues takes 9% of first choices and Intercom takes 21%.ShowHide
Search and answers
appcues.com is not in Google's top ten for any of the category's searches. In the answers, Appcues takes 9% of first choices and Intercom takes 21%.
ShowHideIn search
Google, US estimatesPosition for “in-app messaging platform”
–
not in the top ten
Position for “best in-app messaging platform”
–
not in the top ten
- Searches for its name, Google
- 1,900 a month (“appcues”)
- AI search demand for its name, est.
- 26 a month
- Organic visits to its site
- about 18,506 a month
- Searches its site ranks for
- 3,096 · 215 in the top three
- Sites linking to it
- 4,730
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
9%
rank 4 of 105 in in-app messaging
Segment leader
21%
Intercom
- First choices
- 11 across its categories
- Named in
- 239 answers
- Its own site cited
- in 226 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on appcues.com
1,303
subdomains included
Content
744
counted in the table below
Documentation
331
Product · Integration
2 · 51
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 626 | undated | |||
| Case study | 34 | undated | |||
| Template or tool | 32 | undated | |||
| Comparison | 30 | undated | |||
| Glossary or explainer | 11 | undated | |||
| Webinar or virtual event | 4 | undated | |||
| Report or ebook | 4 | undated | |||
| Conference or event | 2 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page appcues.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Appcues
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Appcues is its own company.ShowHide
The company
Appcues is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-powered customer engagement platform
- For
- Teams
- Price stated
- Pricing appcues.com
- Free plan or trial
- Yes! Our free trial lets you experience the full value of Appcues and confirm technical fit. We’ll start with a call to make sure it’s a good fit for your goals and tech stack, then you can show unlimited flows to your users during the trial period. appcues.com/pricing
- Customers named
- MYOBRPRText-Em-AllAdobeHubSpotFiverrBreezeway
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Appcues's own pages state, read September 28, 2026: appcues.com, appcues.com/pricing, trust.appcues.com, appcues.com/features/appcues-ai, appcues.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Appcues's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Appcues, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Appcues by email, built from the raw record of the edition. It shows:
- where Appcues is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Appcues, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.