Small business▲+13Since September 2026: 7% → 20%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked.
20%from 7% in September 2026
Cleared the floor by 2 pointsRank 3 → 2 of 107
12 categories · RankedIntercom
471Judge labels
44First choices
131Negative labels
14 / 14Models named it
12Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
22% in In-app messaging for small business buyers
Rank 1 of 105 in the mid-market standingaccepted challenger
5 of 14 models made it the first choice on the direct prompt; 17% of its 47 labels there were negative.
What the models named instead of Intercom →By buyer segmentStrongest at small business.
Small business1 of 108
22%55 labels
criticized challenger
Mid-market1 of 105
21%47 labels
accepted challenger
Enterprise3 of 98
9%40 labels
criticized challenger
In in-app messaging · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Intercom for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| In-app messaging and customer communications | Customer | 21% | 1 of 105 | 17% | 47 | accepted challenger | ▲+2Since September 2026: 20% → 22%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Conversational marketing platforms | Marketing | 11% | 2 of 87 | 15% | 54 | accepted challenger | |
| Customer support and helpdesk | Customer | 0% | 12 of 55 | 15% | 47 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer success platforms | Customer | 0% | 18 of 49 | 20% | 5 | under 10 labels · led by ChurnZero at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Digital adoption and onboarding | Customer | 0% | 37 of 45 | 33% | 3 | under 10 labels · led by Userpilot at 30% | newNew since September 2026: not ranked then, 0% now. |
| AI marketing agents | Marketing | 0% | 139 of 157 | 50% | 2 | under 10 labels · led by HubSpot Breeze at 24% | |
| Mobile apps | Marketing | 0% | 39 of 117 | 0% | 2 | under 10 labels · led by Customer.io at 17% | newNew since September 2026: not ranked then, 0% now. |
| Client onboarding platforms | Customer | 0% | 69 of 104 | 0% | 1 | under 10 labels · led by Rocketlane at 47% | |
| Contact center platforms | Customer | 0% | 51 of 86 | 0% | 1 | under 10 labels · led by Five9 at 18% | |
| Contact center quality assurance | Customer | 0% | 44 of 81 | 0% | 1 | under 10 labels · led by EvaluAgent at 28% | |
| Customer feedback and surveys | Customer | 0% | 56 of 84 | 0% | 1 | under 10 labels · led by CustomerGauge at 24% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Interactive demo platforms | Sales | 0% | 47 of 50 | 100% | 1 | under 10 labels · led by Storylane at 31% |
Movement
Since September 2026, Intercom held within the floor in all eleven categories: no change cleared 11 points.
Best category · In-app messaging · by segment
Mid-market▲+2Since September 2026: 20% → 22%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
22%from 20% in September 2026
Inside the floor by 9 pointsRank 1 of 96, unchanged
Enterprise▼−13Since September 2026: 23% → 11%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.
11%from 23% in September 2026
Cleared the floor by 2 pointsRank 1 → 4 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Conversational mktg | 0% | 11% | newNew since September 2026: not ranked then, 11% now. | New this edition | Rank 2 of 87, unchanged |
| In-app messaging | 20% | 22% | ▲+2Since September 2026: 20% → 22%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 105, unchanged |
| Helpdesk | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 12 of 55 |
| Customer success | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 57 → 18 of 49 |
| Digital adoption | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 37 of 45, unchanged |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 139 of 157, unchanged |
| Mobile apps | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 117, unchanged |
| Client onboarding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 69 of 104, unchanged |
| Contact center | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 86, unchanged |
| Feedback | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 76 → 56 of 84 |
| Interactive demos | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 50, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Intercom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Intercom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 6 | 0 | 0 | 7 |
| GPT-5.4 mini | 2 | 5 | 2 | 3 | 12 |
| Gemini 3.5 Flash | 1 | 7 | 1 | 5 | 14 |
| Perplexity Sonar | 0 | 3 | 1 | 1 | 5 |
| Grok 4.1 Fast | 6 | 7 | 1 | 3 | 17 |
| Mistral Small | 3 | 0 | 6 | 3 | 12 |
| DeepSeek V4 Flash | 5 | 7 | 3 | 2 | 17 |
| Llama 4 Maverick | 1 | 0 | 6 | 0 | 7 |
| Qwen 3.7 Flash | 1 | 10 | 2 | 2 | 15 |
| Kimi K2 | 1 | 8 | 3 | 2 | 14 |
| GLM 4.7 FlashX | 4 | 4 | 3 | 2 | 13 |
| MiniMax M2.5 | 0 | 7 | 3 | 0 | 10 |
| GPT-6 Luna | 0 | 9 | 0 | 2 | 11 |
| Muse Glimmer 30B | 3 | 3 | 3 | 2 | 11 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct95 labels25
Paraphrase86 labels12
Comparative105 labels13not counted in share
Budget-constrained51 labels4
Scale-constrained55 labels3
Negative79 labels1not counted in share
First choiceAlternativeMentionNegative471 labels in all, every segment counted; 44 of the 58 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Intercom (The Gold Standard for In-App Chat) ... It remains the absolute best conversational tool for B2B SaaS, despite its premium price tag.” Gemini 3.5 Flash · In-app messaging · direct prompt · first choice
“like Intercom, are considered best overall for combining a complete customer support platform with AI-powered agents and unified timelines” Llama 4 Maverick · Helpdesk · comparative prompt · first choice
“Top picks: Intercom (sales-focused), HubSpot (all-in-one CRM), Drift (conversational AI), Tidio/Zendesk (affordable multi-channel).” Grok 4.1 Fast · Conversational mktg · scale prompt · first choice
“Choose Intercom if you need a single tool for both buyer-facing sales qualification and post-sale/support, with Fin AI deflection” Muse Glimmer 30B · Conversational mktg · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Verdict: Avoid Intercom if you are a budget-conscious team that requires predictable, flat-rate monthly software expenses.” Gemini 3.5 Flash · Helpdesk · negative prompt · hard negative
“built primarily for support (e.g., Freshdesk, Intercom) and lack native health scoring or lifecycle automation” Mistral Small · Customer success · negative prompt · hard negative
“What I'd Avoid for Mid-Market B2B: - Intercom: Pricing tied to MAUs/contacts scales unpredictably” Kimi K2 · In-app messaging · paraphrase prompt · hard negative
“Intercom is notorious for pricing startups out with seat-based and volume-based AI pricing” Gemini 3.5 Flash · In-app messaging · budget prompt · hard negative
Named alongside
The products named in the same answers as Intercom, over the 470 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Intercom was named but was not.ShowHide
Named alongside
The products named in the same answers as Intercom, over the 470 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Intercom was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Intercom. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 441 of the 470 answers that named Intercom and are not a share of its labels.
Domains cited
guideflow.com177
intercom.comYour site150
g2.com130
learn.g2.com104
userpilot.com88
resources.rework.com86
wonderchat.io86
cloudtalk.io82
capterra.com68
thecmo.com68
889 of the 1,039 domain citations in answers naming Intercom came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Intercom stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Intercom stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “in-app messaging platform”
–
not in the top ten
Position for “best in-app messaging platform”
–
not in the top ten
- Searches for its name, Google
- 33,100 a month (“intercom”)
- AI search demand for its name, est.
- 7,165 a month
- Organic visits to its site
- about 64,348 a month
- Searches its site ranks for
- 9,650 · 625 in the top three
- Sites linking to it
- 46,812
- Paid Google search
- 4 searches its ads show for, about 125 clicks and $3,304 a month (estimate)
In answers
This editionShare of first choices
21%
rank 1 of 105 in in-app messaging
First choices
44
across its categories
- Named in
- 470 answers
- Its own site cited
- in 441 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on intercom.com
13,706
subdomains included
Content
2,107
counted in the table below
Documentation
10,875
Product · Integration
4 · 51
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,160 | 5 | 2026-09-09 | ||
| Podcast or video | 515 | 0 | 2023-06-29 | ||
| News or press | 132 | undated | |||
| Report or ebook | 93 | 0 | 2026-06-19 | ||
| Glossary or explainer | 80 | 14 | 2026-09-26 | ||
| Case study | 47 | undated | |||
| Comparison | 33 | 10 | 2026-09-24 | ||
| Template or tool | 29 | 8 | 2026-09-22 | ||
| Conference or event | 16 | 6 | 2026-09-11 | ||
| Webinar or virtual event | 2 | undated |
Most recent
- 2026-09-2610131606 legacy berichte erklart glossary or explainer
- 2026-09-2610131606 informes heredados explicados glossary or explainer
- 2026-09-2610131606 rapports herites expliques glossary or explainer
- 2026-09-2610131606 relatorios legados explicados glossary or explainer
- 2026-09-24Zoho desk alternatives comparison
- 2026-09-23Intercom alternatives comparison
How it is countedHide how it is counted
Every page intercom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Intercom
What the judge wrote, as written, with how often. The vendor table decides that these count as Intercom; a claim can dispute any of them.
Intercom (Fin) 4Intercom (with Fin AI) 2Intercom (Fin AI, Copilot) 1Intercom (featuring Fin AI) 1Intercom (now Fin) 1Intercom (now with Fin AI) 1Intercom Fin 1Intercom Fin / support-adjacent agents 1
Follow Intercom
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Intercom.ShowHide
The company
Intercom.
ShowHideOn record
Wikidata- Website
- intercom.com
- Headquarters
- United States
- Founded
- 2011
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- A complete system for human and AI customer service
- For
- customer service
- Price stated
- $19 Per Seat/Mo+$0.99 Per Outcome intercom.com
- Starting price
- 19 intercom.com
- Free plan or trial
- 14 day free trial. No credit card required. intercom.com
- Certifications
- HIPAAISO/IEC 42001AIUC-1ISO 42001SOC2ISO 27701
- Hosting
- USEUAustralia
- Customers named
- AnthropicClayLightspeedRocket MoneyGammaGleanNeo Financialsolidcore
- Not stated on the pages read
- Integrations
What Intercom's own pages state, read September 28, 2026: intercom.com, intercom.com/pricing, trust.intercom.com, intercom.com/solutions/gaming, intercom.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Intercom's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Intercom, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Intercom by email, built from the raw record of the edition. It shows:
- where Intercom is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Intercom, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Intercom is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Intercom is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideIn-app messaging and customer communications
AI models recommend Intercom first in In-app messaging and customer communications this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Conversational marketing platforms
Intercom is among the products AI models recommend first in Conversational marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.