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Conversational marketing platforms · October 2026 Edition

Intercom vs Qualified

Five of fourteen models named Intercom first on the direct prompt; one named Qualified. Intercom was named by fourteen of the fourteen models and Qualified by thirteen and Intercom carries 54 labels and Qualified 33, so the shares are not directly comparable.

Intercom

accepted challenger

United States, founded 2011. Named in twelve categories this edition.

Qualified

accepted challenger

Named in five categories this edition.

First-choice share11%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 9; printed, not drawn.
Labels5433A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Intercom reading right to left. Rank and label count are printed, not drawn.Tidio vs Intercom · Tidio vs Qualified · Intercom vs Drift

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the conversational marketing platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
IntercomFirst choices, of fourteen modelsQualified
Direct511 against Qualified
Paraphrase03
Comparative33
Budget-constrained001 against Intercom
Scale-constrained101 against Qualified
Negative007 against Intercom
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Intercom and Qualified were named in the same answer eighty-three times, of the 470 answers naming Intercom and the 117 naming Qualified. In those answers Qualified took the first choice twenty-six times and Intercom six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Intercom and Qualified stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Intercom Qualified first choice named as an alternative argued againstblank: not namedEach cell is one answer, Intercom on the left and Qualified on the right.

The direct prompt

The plain question, one answer per model, grouped by where Intercom and Qualified stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
Kimi K2Intercom, Qualified alternatives: Freshdesk

Intercom first, Qualified an alternative

4 of 14 modelsQualified was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Intercom alternatives: Crisp, HubSpot Breeze, HubSpot Marketing Hub, Qualified, Tidio, Zoho SalesIQ
Mistral SmallIntercom alternatives: Qualified
GLM 4.7 FlashXIntercom alternatives: Rework
Muse Glimmer 30BIntercom alternatives: Drift, Freshdesk Freshchat, HubSpot Chat, Qualified

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniHubSpot Marketing Hub alternatives: Drift, Qualified
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: Intercom, Qualified, Salesforce Agentforce, Salesloft AI Chat
Grok 4.1 FastHubSpot Marketing, HubSpot Service Hub alternatives: Intercom, Qualified
DeepSeek V4 FlashFreshchat alternatives: Intercom, Qualified
Llama 4 MaverickHubSpot Conversations alternatives: Genesys Cloud CX, Qualified
Qwen 3.7 FlashDrift alternatives: HubSpot Conversations, Intercom, Knock.ai, Wonderchat
MiniMax M2.5Freshchat alternatives: Intercom
GPT-6 LunaHubSpot Conversations alternatives: Intercom, Qualified

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Perplexity SonarHubSpot Marketing Hub alternatives: Drift

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Intercom leads by five points.
Intercom5%#4 of 11
Qualified0%#11 of 11
The full small business standing →
Mid-marketThe figures above
Intercom leads by four points.
Intercom11%#2 of 9
Qualified8%#4 of 9
The full mid-market standing →
Enterprise
The order flips: Qualified leads at enterprise.
Qualified44%#1 of 6
Intercom8%#3 of 6
The full enterprise standing →

What the models said about Intercom

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Top picks: Intercom (sales-focused), HubSpot (all-in-one CRM), Drift (conversational AI), Tidio/Zendesk (affordable multi-channel).” Grok 4.1 Fast · scale prompt · first choice
“Choose Intercom if you need a single tool for both buyer-facing sales qualification and post-sale/support, with Fin AI deflection” Muse Glimmer 30B · direct prompt · first choice

What the models said about Qualified

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Qualified, another major B2B player, was acquired by Salesforce. Its conversational AI capabilities (formerly "Piper") are now integrated directly into Salesforce's Agentforce.” Gemini 3.5 Flash · scale prompt · soft negative
“More expensive (quote-based, starting around $40K-68K/year)” GLM 4.7 FlashX · direct prompt · soft negative
“with Qualified as the default choice if your primary goal is *more meetings and sales-qualified conversations*” Perplexity Sonar · paraphrase prompt · first choice
“For mid-sized companies specifically, Drift or Qualified are typically the strongest choices” Claude Haiku 4.5 · paraphrase prompt · first choice
“if you need pipeline chat and visitor de-anonymization, a Drift/Qualified-type engine fits” Muse Glimmer 30B · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.