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Index › Marketing › Conversational mktg › Enterprise › October 2026 Edition

Conversational marketing platforms for enterprise buyers

Asked as “conversational marketing platform”, and as “website chat for converting B2B visitors into pipeline”, on behalf of an enterprise B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
44%
Clear leader
44Qualified15Drift08Intercom33others

44% of first choices, clear leader.

ShowinginAll 112 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Qualified44%10%49endorsed leader
02Drift15%53%58criticized challenger
03Intercom8%30%60criticized challenger
041mind6%10%20accepted challenger
05LivePerson4%12%26accepted challenger
06HubSpot Conversations2%20%15accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Qualified44%
02Drift15%
03Intercom8%
041mind6%
05LivePerson4%
06HubSpot Conversations2%

What they warned about

Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Drift
53%
31 of 58 labels negative · 12 of 14 models · 19 hard negative
“Platforms to **Avoid or Be Highly Cautious About**: 1. **Drift**: - **Why avoid/caution**: Recently acquired ... with active development halted and a **gradual sunset announced in March 2026**” Grok 4.1 Fast, negative prompt
Intercom
30%
18 of 60 labels negative · 11 of 14 models · 3 hard negative
“Avoid platforms that charge per unique visitor or per message (e.g., certain tiers of Intercom or Tidio)” Qwen 3.7 Flash, budget prompt
ManyChat
100%
7 of 7 labels negative · 6 of 14 models · 7 hard negative
“SMB-Focused or Lightweight Tools (e.g., Manychat, Chatfuel, Tidio, Landbot): - **Why avoid**: Designed for solopreneurs/small teams” Grok 4.1 Fast, negative prompt
Tidio
100%
6 of 6 labels negative · 5 of 14 models · 5 hard negative
“Avoid platforms that charge per unique visitor or per message (e.g., certain tiers of Intercom or Tidio)” Qwen 3.7 Flash, budget prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1182 links across 359 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Wonderchat50 answers · 96 citations · 12 models
vendor site · Guideflow37 answers · 40 citations · 10 models
35 answers · 54 citations · 12 models
31 answers · 32 citations · 10 models
vendor site · CloudTalk29 answers · 29 citations · 11 models
vendor site · ZoomInfo23 answers · 39 citations · 10 models
vendor site · 1mind21 answers · 26 citations · 12 models
vendor site · Rework21 answers · 22 citations · 6 models
vendor site · Storylane19 answers · 23 citations · 10 models
vendor site · Qualified17 answers · 23 citations · 7 models
vendor site · Gartner17 answers · 17 citations · 10 models
17 answers · 17 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “conversational marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Qualified qualified.com44%11460,500557,26224,264$23171
Salesloft drift.com
Drift 15%
15%236201,00063,08533,917
Intercom intercom.com8%44133,1007,16564,348$3,304120
1mind 1mind.com6%442,400212,0386
LivePerson liveperson.com4%483,60024233,5133
Wonderchat wonderchat.io4%24260128,4160
ZoomInfo parent site
ZoomInfo Chat 4%
4%9135,0001,810
HubSpot parent site
HubSpot Conversations 2%, HubSpot Marketing Hub 0%
2%934368,0009,776
Knock knock.app2%5433,10094,5857,0750
Rasa rasa.com2%1749,5002,15114,7984

Google's top ten for the one searches hold 9 sites; 2 of them are among the sites the models cited here (g2.com, qualified.com). The first result for “conversational marketing platform” is qualified.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best conversational marketing platform for an enterprise B2B company?”Paraphrase“Which website chat for converting B2B visitors into pipeline would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade conversational marketing platforms and how do they differ?”Budget-constrained“What is the best conversational marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a conversational marketing platform. What should we look at?”Negative“Which conversational marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Qualified
Four alternativesHubSpot Conversations, Intercom, Wonderchat, Zendesk's conversational platform
ZoomInfo ChatChanged
Two alternativesDrift, Intercom
Drift
Two alternatives1mind, Qualified
no first choice
Three alternativesBotpress, Freshchat, SiteGPT
against: Intercom
no first choicenothing named
GPT-5.4 miniQualified
Four alternativesHubSpot Conversations, HubSpot Marketing Hub, HubSpot Sales Hub, Intercom
against: Drift
QualifiedHeld
One alternativeIntercom
Drift, Qualified
One alternativeIntercom
HubSpot Conversations
One alternativeIntercom
no first choiceagainst: LivePerson
Gemini 3.5 FlashQualified
Three alternativesDrift, Intercom, ZoomInfo Chat
QualifiedHeld
Three alternatives1mind, Intercom, Warmly
against: Drift
1mind, Qualified
Three alternativesHubSpot Conversations, Intercom, Warmly
against: Drift
Captiwate
Three alternativesDashly, Qualified, WATI
against: Drift, Intercom, Respond.io, Zendesk Chat
no first choiceagainst: Chatfuel, Drift, HubSpot Chatflows, Intercom, ManyChat, Tidio, Zoho SalesIQ
Perplexity SonarQualified
Two alternatives1mind, Drift
ZoomInfo ChatChanged
Three alternativesDrift, Intercom, Qualified
Drift, LivePerson
Four alternativesAttentive, HubSpot Marketing Hub, Intercom, Salesforce Marketing Cloud
Rasa
One alternativeQualified
against: Intercom
no first choiceagainst: Drift, Podium
Grok 4.1 FastDrift
Two alternativesIntercom, Qualified
QualifiedChanged
One alternativeIntercom
against: Demandbase, Drift, HubSpot Conversations
no first choiceQualified
Three alternativesHubSpot Marketing Hub, Knock, LivePerson
against: Ada, Drift, Intercom, ManyChat
no first choiceagainst: Chatfuel, Drift, HubSpot Marketing, HubSpot Service Hub, Intercom, Landbot, ManyChat, Qualified, Tidio
Mistral SmallConversica, Drift
Two alternatives1mind, LivePerson
QualifiedChanged
Two alternativesDrift, ZoomInfo Chat
Drift, Qualified
Four alternatives1mind, Intercom, Knock, LivePerson
Intercom, Knockno first choiceagainst: 1mind, Conversica, Drift, Intercom, Qualified
DeepSeek V4 Flash1mind, Qualified
One alternativeIntercom
against: Drift, HubSpot Conversations
QualifiedChanged
Three alternativesDrift, Intercom, LivePerson
Drift, Qualified
Four alternativesConversica, HubSpot Conversations, Intercom, LivePerson
Intercom, Qualified
Two alternativesHubSpot Marketing Hub, LivePerson
against: Drift
no first choiceagainst: Driftagainst: Birdeye, Chatfuel, Drift, Intercom, LivePerson, ManyChat, Tidio
Llama 4 Maverick1mind
Three alternativesDrift, Storylane, Wonderchat
Visitor Chat, WonderchatChangedno first choiceno first choice
Two alternativesCloudTalk, Wonderchat
no first choice
Four alternativesDrift, LivePerson, Qualified, Wonderchat
against: Drift, IBM Watson Assistant
Qwen 3.7 Flash1mind
Two alternativesIntercom, Knock
against: Drift
QualifiedChanged
Two alternativesDrift, LivePerson
Drift
Four alternativesIntercom, LivePerson, Salesforce Einstein Bots, Zendesk AI
Drift
Two alternativesHubSpot Conversations, LivePerson
against: Intercom, Tidio
no first choiceagainst: ManyChat, MobileMonkey, Pure Chat, Simple SiteChat, Tidio
Kimi K2Qualified
Two alternatives6sense, Intercom
against: Drift
QualifiedHeld
One alternative6sense Revenue AI
against: Drift, HubSpot Chat, Intercom, Terminus, Tidio
Qualified
Four alternativesAda, HubSpot Conversations, Intercom, Salesforce Einstein Bots
against: Drift
LivePerson
Two alternativesQualified, Wonderchat
against: Drift, HubSpot Marketing Hub, Intercom, Salesloft, Zendesk Chat
Intercom, Qualified
One alternativeLivePerson
against: ZoomInfo Chat
against: Intercom, ManyChat
GLM 4.7 FlashXQualified, Salesloft
Three alternativesHubSpot Marketing Hub, Intercom, LivePerson
DriftChanged
Four alternativesIntercom, LivePerson, Salesforce Einstein, Salesforce Live Agent
LivePerson
Three alternativesDrift, HubSpot Conversations, Intercom
against: Zendesk Chat
Intercom
One alternativeZendesk Chat
against: Braze, LivePerson, Qualified
no first choiceagainst: BotBonnie, Crisp, Intercom, Landbot, ManyChat, Podium
MiniMax M2.5Drift
Two alternativesDashly, Intercom
QualifiedChanged
Three alternativesHubSpot Chat, Intercom, Warmly
against: Drift
no first choiceagainst: Driftno first choiceno first choiceagainst: Drift
GPT-6 LunaQualified
Two alternatives1mind, Intercom
against: Drift
QualifiedHeld
One alternativeIntercom
against: Drift
1mind, Qualified
Five alternativesAda, Genesys Cloud CX, Intercom, LivePerson, Salesforce Agentforce Marketing
against: Drift
Drift
One alternativeHubSpot Conversations
against: Qualified
no first choiceagainst: 1mind, Drift, Intercom, Qualified
Muse Glimmer 30BDrift
Two alternativesIntercom, Qualified
QualifiedChanged
One alternative1mind
against: Drift
LivePerson Conversational Cloud
Three alternativesGenesys Cloud CX, Qualified, Yellow.ai
against: Drift, HubSpot Conversations, HubSpot Service Hub, Intercom
LivePerson, Wonderchatagainst: Drift, Intercom, Zendesk Chatno first choiceagainst: Drift, Intercom
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:59yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:16yes03 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:39yes1827 s
Direct recommendationPerplexity Sonarsonar2026-10-05 01:01yes203 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:05yes199 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:44yes147 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:56yes2252 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:45yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:30yes938 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:28yes1933 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:13yes2577 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:37yes915 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-05 00:22yes315 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:34yes1422 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:48yes1810 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:19yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:00yes2332 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:30yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:53yes2491 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 23:13yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:28yes2544 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:34yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:18yes1051 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:44yes2420 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:56yes2291 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:38yes1534 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 23:13yes319 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:12yes2230 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:32yes1710 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:09yes510 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:02yes1633 s
ComparativePerplexity Sonarsonar2026-10-04 23:11yes204 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:36yes2211 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 22:27yes910 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:06yes2252 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:21yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:42yes1522 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:07yes2026 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:32yes23180 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:51yes2325 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-05 00:47yes822 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:39yes2434 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:16yes1910 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:30yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:17yes1930 s
Budget constrainedPerplexity Sonarsonar2026-10-04 22:27yes164 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:45yes2110 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:11yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:28yes2264 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:19yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:20yes769 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:18yes1750 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:08yes23117 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:16yes2087 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:11yes316 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:31yes2130 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:50yes1911 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:20yes58 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:53no018 s
Scale constrainedPerplexity Sonarsonar2026-10-04 22:34yes176 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:14yes1910 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:19no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:38yes2461 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:30yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:36no028 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:33yes2034 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:38yes1423 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:57no015 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:39yes423 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:30yes1526 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:38yes1811 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:54yes513 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:26yes2130 s
Negative framingPerplexity Sonarsonar2026-10-04 23:30yes154 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:29yes2114 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 23:11yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:26yes2469 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:36yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:44no027 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:46yes2522 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:22yes2480 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:54yes2143 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 23:44yes337 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:14yes2132 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Genesys read as Genesys Cloud CX
HubSpot read as HubSpot Conversations
HubSpot (Conversational Boards & Marketing Hub) read as HubSpot Conversations
HubSpot (Conversations & Chatbot Builder) read as HubSpot Conversations
Zendesk read as Zendesk Chat
Zendesk Suite read as Zendesk Chat
Unresolved, counted raw
6sense Conversational Email
Automat
BotBonnie
Captiwate
Docket AI
LivePerson Conversational Cloud
LiveWorld
Salesforce Conversation Cloud
Salesforce Live Agent
Simple SiteChat
Snaps
Verloop
Zendesk Messaging
Zendesk's conversational platform
iAdvize
Discontinued, still offered
No shut-down product was recommended here.
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