Index › Marketing › September 2026 Edition

Mobile marketing and push

Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

OneSignal and Customer.io

Contested

34% of first choices, contested.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

OneSignal59%Clear leaderStanding →Mid-market

OneSignal34%ContestedThis page Enterprise

Braze42%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

OneSignal12%51endorsed leader

Customer.io7%27endorsed leader

Omnisend6%17accepted challenger

Braze34%41criticized challenger

CleverTap18%17accepted challenger

MoEngage18%11accepted challenger

Show the eleven products at 0%, ordered by negative rate

Iterable42%19criticized challenger

Airship32%22criticized challenger

Attentive25%24criticized challenger

Klaviyo24%25accepted challenger

Pushwoosh17%12accepted challenger

Postscript14%14accepted challenger

Twilio Programmable Messaging13%23accepted challenger

SimpleTexting9%11accepted challenger

Courier0%20accepted challenger

ActiveCampaign0%10accepted challenger

SlickText0%10accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

OneSignal vs Customer.io OneSignal vs Omnisend Customer.io vs Omnisend

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

OneSignal34%

Customer.io34%

Omnisend4%

Braze4%

CleverTap2%

MoEngage2%

Courier0%

Twilio Programmable Messaging0%

ActiveCampaign0%

Attentive0%

Klaviyo0%

SlickText0%

Pushwoosh0%

Postscript0%

SimpleTexting0%

Airship0%

Iterable0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Braze

34%

14 of 41 labels negative · 9 of 12 models · 1 hard negative

“**Braze**: Enterprise-focused, typically $60K-$200K/year—massive overkill for mid-market” MiniMax M2.5, direct prompt

Iterable

42%

8 of 19 labels negative · 7 of 12 models

“Generally too expensive and complex for lean mid-market teams unless you have a dedicated lifecycle marketing team.” Kimi K2, direct prompt

Airship

32%

7 of 22 labels negative · 6 of 12 models · 1 hard negative

“steer clear of "Enterprise" giants (like Salesforce Marketing Cloud or Airship)” Qwen 3.7 Flash, paraphrase prompt

OneSignal

12%

6 of 51 labels negative · 5 of 12 models · 1 hard negative

“Several reviewers explicitly advise avoiding the platform.” Qwen 3.7 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 187 links across 85 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

klaviyo.com

vendor site · Klaviyo7 answers · 8 citations · 3 models

courier.com

vendor site · Courier6 answers · 9 citations · 2 models

pushwoosh.com

vendor site · Pushwoosh6 answers · 8 citations · 2 models

attentive.com

vendor site · Attentive6 answers · 6 citations · 3 models

sashido.io

6 answers · 6 citations · 2 models

guideflow.com

vendor site · Guideflow5 answers · 8 citations · 2 models

onesignal.com

vendor site · OneSignal5 answers · 8 citations · 2 models

wisepops.com

5 answers · 5 citations · 2 models

getvero.com

vendor site · GetVero4 answers · 7 citations · 2 models

engagelab.com

vendor site · EngageLab3 answers · 5 citations · 1 model

g2.com

3 answers · 4 citations · 2 models

bloomreach.com

vendor site · Bloomreach3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

courier.com/blog/top-push-notification-platforms

6 answers · 2 models

sashido.io/en/blog/best-push-notification-service-platforms-2026

6 answers · 2 models

klaviyo.com/blog/best-sms-marketing-platforms

5 answers · 2 models

wisepops.com/blog/push-notification-software

5 answers · 2 models

getvero.com/resources/best-email-sms-push-messaging-platforms-in-2026

4 answers · 2 models

guideflow.com/blog/best-mobile-marketing-software

4 answers · 2 models

guideflow.com/blog/push-notification-software-tools

4 answers · 1 model

attentive.com/blog/best-sms-marketing-platforms

3 answers · 2 models

bloomreach.com/en/blog/best-sms-marketing-platforms

3 answers · 2 models

businessofapps.com/marketplace/push-notifications

3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best mobile push notification and SMS marketing platform for a mid-market B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a mid-sized B2B company?”Comparative“What are the top mobile push and SMS marketing platforms and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should I avoid or be cautious about?”

Claude Haiku 4.5Vero

Two alternatives

Customer.io, Knock

no first choiceChangedno first choiceOmnisend, SendPulse

Two alternatives

Brevo, OneSignal

no first choiceagainst: Brevo, CleverTap

GPT-5.4 miniBraze

One alternative

Customer.io

against: Klaviyo, Mobile Text Alerts, OneSignal, PushEngageCustomer.ioChanged

Four alternatives

Braze, Iterable, OneSignal, Twilio Programmable Messaging

Airship, OneSignal

Three alternatives

Attentive, Klaviyo, Twilio Programmable Messaging

OneSignal

Two alternatives

SimpleTexting, Textedly

no first choicenothing named

Gemini 3.5 FlashCustomer.io

Three alternatives

Courier, Knock, OneSignal

against: Braze, IterableCustomer.ioHeld

Four alternatives

Knock, OneSignal, PushEngage, Salesmsg

Braze

Five alternatives

Attentive, CleverTap, Courier, Klaviyo, OneSignal

OneSignal

Three alternatives

Brevo, Omnisend, Pushwoosh

against: KlaviyoCustomer.io, OneSignal

Three alternatives

Attentive, Iterable, Klaviyo

against: Brazeagainst: Airship, Braze, CleverTap, EZ Texting, FCM, Klaviyo, MoEngage, OneSignal, SimpleTexting, Twilio Programmable Messaging

Perplexity SonarCustomer.io

Two alternatives

ActiveCampaign, Courier

OneSignalChanged

Two alternatives

ActiveCampaign, Sakari

OneSignal, Pushwoosh

Six alternatives

Airship, Attentive, Braze, CleverTap, Courier, Textedly

OneSignal

Three alternatives

Courier, EngageLab, Firebase Cloud Messaging

no first choiceagainst: Airship, Braze, Customer.io, Iterable, MoEngage, PushEngage, PushOwl

Grok 4.1 FastOneSignal

Four alternatives

ActiveCampaign, CleverTap, Customer.io, Pushwoosh

against: Braze, IterableCustomer.ioChanged

Three alternatives

Courier, OneSignal, Vero

OneSignal

Five alternatives

Airship, Attentive, Braze, Klaviyo, Omnisend

OneSignal

Three alternatives

Courier, Hextom, Omnisend

against: Airship, Brazeno first choiceagainst: BulkSMS.com, EZ Texting, Pushwoosh, Textedly

Mistral SmallCustomer.io

Two alternatives

ActiveCampaign, OneSignal

against: Braze, IterableCustomer.ioHeld

Three alternatives

ActiveCampaign, Braze, Knock

Braze, Omnisend

Eleven alternatives

Airship, Attentive, CleverTap, Iterable, Klaviyo, MoEngage, OneSignal, Postscript, Pushwoosh, SimpleTexting, Twilio Programmable Messaging

OneSignal, TextMagic

Five alternatives

Firebase Cloud Messaging, PushEngage, Sender, Textla, Twilio Programmable Messaging

no first choiceagainst: Attentive, Mailchimp

DeepSeek V4 FlashCustomer.io

Three alternatives

CleverTap, OneSignal, Vero

against: Airship, Attentive, Braze, Iterable, Klaviyo, PostscriptCustomer.ioHeld

Three alternatives

Courier, OneSignal, Twilio Programmable Messaging

against: Attentive, Braze, Klaviyo, Omnisend, PostscriptOneSignal, Twilio Programmable Messaging

Nine alternatives

Airship, Attentive, Braze, CleverTap, Klaviyo, MoEngage, Pushwoosh, SimpleTexting, SlickText

Omnisend, Sender

Two alternatives

OneSignal, TextMagic

against: Twilio Programmable MessagingCleverTap, Customer.io, MoEngage, OneSignalagainst: Airship, Braze, Iterableagainst: Attentive, EZ Texting, Emotive.io, Klaviyo, Push.House, PushGround, RichAds, Springbig, Textedly

Llama 4 Maverickno first choiceCustomer.ioChanged

One alternative

ActiveCampaign

no first choiceno first choiceno first choicenothing named

Qwen 3.7 FlashCustomer.io, Veroagainst: BrazeOneSignalChanged

Two alternatives

Braze, Twilio Programmable Messaging

against: Airship, Firebase, Salesforce Marketing Cloudno first choice

Seven alternatives

Attentive, Braze, Customer.io, Iterable, Klaviyo, OneSignal, Postscript

OneSignal

Two alternatives

Omnisend, SendPulse

Bird, Plivo, Sinch

Three alternatives

Airship, Branch, Braze

against: Twilio Studio, Vonageagainst: Attentive, OneSignal, PushGround

Kimi K2Customer.io

Two alternatives

OneSignal, Vero

against: IterableCustomer.ioHeld

Two alternatives

ActiveCampaign, Iterable

against: OneSignalOneSignal

Eight alternatives

Airship, Attentive, Braze, CleverTap, Klaviyo, MoEngage, Postscript, Twilio Programmable Messaging

OneSignal

Six alternatives

Omnisend, PushEngage, Sender, Textedly, WonderPush, textbee

against: Twilio Programmable MessagingBraze

Five alternatives

Airship, CleverTap, Iterable, MoEngage, OneSignal

against: Airship, Braze, CleverTap, EZ Texting, Firebase Cloud Messaging, OneSignal, Podium, Textedly

GLM 4.7 FlashXOneSignal

Three alternatives

Customer.io, Pushwoosh, SendPulse

against: BrazeCustomer.ioChanged

Four alternatives

Knock, OneSignal, SlickText, SuprSend

OneSignal

Nine alternatives

Attentive, Braze, CleverTap, Courier, Firebase Cloud Messaging, Mobile Text Alerts, Omnisend, SlickText, Twilio Programmable Messaging

OneSignal

Five alternatives

Hextom, Omnisend, SendPulse, TextMagic, Twilio Programmable Messaging

no first choiceagainst: Customer.io, Iterable, OneSignal, Pushwoosh

MiniMax M2.5OneSignal

Two alternatives

ActiveCampaign, Customer.io

against: Attentive, BrazeVeroChanged

Two alternatives

Customer.io, OneSignal

no first choice

Seven alternatives

Attentive, Braze, Klaviyo, Omnisend, OneSignal, Postscript, Twilio Programmable Messaging

OneSignal

Three alternatives

Courier, Firebase Cloud Messaging, Twilio Programmable Messaging

no first choiceagainst: Emotive

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:18	yes	6	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:13	yes	4	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:36	yes	15	21 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 01:37	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:29	yes	0	12 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:37	yes	0	10 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 05:02	yes	0	20 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:57	yes	0	1 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:23	yes	0	41 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:39	yes	0	33 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:29	yes	0	34 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:28	yes	0	27 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:04	no	0	3 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:37	no	0	3 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:47	yes	13	26 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 01:00	yes	20	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:08	yes	0	11 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:50	yes	0	6 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-14 22:54	yes	0	17 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:50	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:34	no	0	40 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:32	yes	0	32 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:49	yes	0	20 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:18	yes	0	38 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 05:02	yes	15	11 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:38	yes	8	10 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:44	yes	22	24 s
Comparative	Perplexity Sonar	`sonar`	2026-09-14 23:54	yes	20	20 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:10	yes	0	9 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:51	yes	0	7 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:25	yes	0	48 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:55	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:05	yes	0	41 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:55	yes	0	53 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 05:08	yes	0	152 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:15	yes	0	10 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:30	yes	6	7 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:34	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:26	yes	39	30 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-14 23:41	yes	20	7 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:50	yes	0	8 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:15	yes	0	10 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:26	yes	0	16 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:12	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:19	yes	0	44 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:19	yes	0	48 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:09	yes	0	124 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:07	yes	0	16 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:22	no	0	7 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:04	no	0	13 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:09	yes	14	25 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-14 22:52	yes	20	13 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:06	yes	0	9 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 22:52	yes	0	7 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:17	yes	0	71 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:04	yes	0	16 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:47	no	0	38 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:40	yes	0	50 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:50	yes	0	171 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:50	no	0	10 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:45	yes	20	8 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:16	yes	5	5 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:32	yes	19	25 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 00:52	yes	20	9 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:06	yes	0	10 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:37	yes	0	13 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:27	yes	0	26 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:46	yes	0	1 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:55	yes	0	45 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 22:58	yes	0	48 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:26	yes	0	53 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:00	yes	0	45 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Sinch read as Sinch

Twilio read as Twilio Programmable Messaging

Unresolved, counted raw

APNs

BulkSMS.com

Emotive.io

Heymarket

Push.House

PushAssist

Springbig

TXTImpact / Textedly / EZ Texting

Twilio with AIT guardrails

textbee

Discontinued, still offered

No shut-down product was recommended here.

Mobile marketing and push

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing