Mobile marketing and push · October 2026 Edition
OneSignal vs Pushwoosh
Five of fourteen models named OneSignal first on the direct prompt; two named Pushwoosh. OneSignal was named by fourteen of the fourteen models and Pushwoosh by nine and OneSignal carries 62 labels and Pushwoosh 14, so the shares are not directly comparable.
By Q140701571, San Mateo, United States, founded 2011. Named in four categories this edition.
Fairfax, United States, founded 2014. Named in three categories this edition.
First-choice share45%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 14; printed, not drawn.
Labels6214A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eight of the fourteen direct answers. OneSignal vs Customer.io · OneSignal vs Braze · OneSignal vs Omnisend
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of fourteen modelsPushwoosh
Direct52
Paraphrase61
Comparative50
Budget-constrained110
Scale-constrained201 against OneSignal
Negative202 against OneSignal · 1 against Pushwoosh
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where OneSignal and Pushwoosh stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | |
OneSignal Pushwoosh first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Pushwoosh on the right.The direct prompt
The plain question, one answer per model, grouped by where OneSignal and Pushwoosh stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Mistral SmallOneSignal, Pushwoosh alternatives: Insider
OneSignal first, Pushwoosh not the choice
4 of 14 modelsPushwoosh was named in the answer but not as the choice, or not at all.Perplexity SonarOneSignal alternatives: Attentive, CleverTap, Insider, MoEngage
DeepSeek V4 FlashOneSignal alternatives: Customer.io, Twilio Programmable Messaging
Kimi K2OneSignal alternatives: ActiveCampaign, Customer.io, Iterable
MiniMax M2.5OneSignal alternatives: Braze, MoEngage, Salesforce Marketing Cloud, Twilio Programmable Messaging
Pushwoosh first, OneSignal not the choice
1 of 14 modelsOneSignal was named in the answer but not as the choice, or not at all.Llama 4 MaverickPushwoosh alternatives: Attentive, Klaviyo
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Customer.io alternatives: ActiveCampaign, Courier, OneSignal, Pushwoosh, Vero
GPT-5.4 miniBraze alternatives: Airship, Iterable, OneSignal
Gemini 3.5 FlashCustomer.io, Sakari alternatives: ActiveCampaign, OneSignal
Grok 4.1 FastCustomer.io alternatives: Braze, OneSignal, Pushwoosh, Vero
GLM 4.7 FlashXCustomer.io alternatives: OneSignal
GPT-6 LunaCustomer.io Journeys alternatives: Braze, OneSignal
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot Marketing Hub
Muse Glimmer 30BCustomer.io alternatives: Braze, Iterable
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by sixty-seven points.
OneSignal67%#1 of 18Pushwoosh0%#14 of 18Mid-marketThe figures above
OneSignal leads by forty points.
OneSignal45%#1 of 14Pushwoosh6%#4 of 14Enterprise
OneSignal leads by seven points.
OneSignal10%#2 of 12Pushwoosh3%#6 of 12What the models said about OneSignal
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“OneSignal relies primarily on FCM for Android delivery, which creates reliability issues in markets like China where Google services are blocked.” Muse Glimmer 30B · negative prompt · soft negative
“Budget-friendly, easy setup, good for lean teams | Less enterprise depth for complex journeys” DeepSeek V4 Flash · scale prompt · soft negative
“Be cautious with: OneSignal (verify new pricing works for you)” Kimi K2 · negative prompt · soft negative
“I'd recommend OneSignal as the starting point—it's cost-effective, has strong deliverability, and handles both push and SMS well.” MiniMax M2.5 · direct prompt · first choice
What the models said about Pushwoosh
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“console depth varies by plan tier, so capability may depend on what you pay for” Perplexity Sonar · negative prompt · soft negative
“Pushwoosh - a mid-market alternative to Braze and Airship for teams that need cross-platform push (web + mobile) with event-based automation at a fraction of the enterprise price.” Llama 4 Maverick · direct prompt · first choice
“Start with Sinch Engagement or Pushwoosh for a balance of cost, ease-of-use, and power.” Qwen 3.7 Flash · paraphrase prompt · first choice
“OneSignal and Pushwoosh are the best choices” Mistral Small · direct prompt · first choice
Also compared
OneSignal vs Customer.ioOneSignal vs BrazeOneSignal vs OmnisendOneSignal vs KlaviyoOneSignal vs Twilio Programmable MessagingOneSignal vs AirshipCustomer.io vs PushwooshBraze vs PushwooshPushwoosh vs OmnisendPushwoosh vs KlaviyoPushwoosh vs Twilio Programmable MessagingPushwoosh vs AirshipAll twenty-eight head-to-head pages and the full mobile & push standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.