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Index › Marketing › Mobile & push › OneSignal vs Customer.io
Mobile marketing and push · October 2026 Edition

OneSignal vs Customer.io

Five of fourteen models named OneSignal first on the direct prompt; six named Customer.io. OneSignal was named by fourteen of the fourteen models and Customer.io by eleven and OneSignal carries 62 labels and Customer.io 23, so the shares are not directly comparable.

OneSignal

endorsed leader

By Q140701571, San Mateo, United States, founded 2011. Named in four categories this edition.

Customer.io

accepted challenger

Named in ten categories this edition.

First-choice share45%19%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 14; printed, not drawn.
Labels6223A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.OneSignal vs Braze · OneSignal vs Pushwoosh · OneSignal vs Omnisend

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of fourteen modelsCustomer.io
Direct56
Paraphrase64
Comparative50
Budget-constrained110
Scale-constrained201 against OneSignal
Negative202 against OneSignal
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, OneSignal and Customer.io were named in the same answer ninety-four times, of the 348 answers naming OneSignal and the 199 naming Customer.io. In those answers Customer.io took the first choice twenty-two times and OneSignal thirty-eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where OneSignal and Customer.io stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
OneSignal Customer.io first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Customer.io on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Customer.io stood in it.

OneSignal first, Customer.io an alternative

5 of 14 modelsCustomer.io was named in the answer but not as the choice, or not at all.
Perplexity SonarOneSignal alternatives: Attentive, CleverTap, Insider, MoEngage
Mistral SmallOneSignal, Pushwoosh alternatives: Insider
DeepSeek V4 FlashOneSignal alternatives: Customer.io, Twilio Programmable Messaging
Kimi K2OneSignal alternatives: ActiveCampaign, Customer.io, Iterable
MiniMax M2.5OneSignal alternatives: Braze, MoEngage, Salesforce Marketing Cloud, Twilio Programmable Messaging

Customer.io first, OneSignal an alternative

6 of 14 modelsOneSignal was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Customer.io alternatives: ActiveCampaign, Courier, OneSignal, Pushwoosh, Vero
Gemini 3.5 FlashCustomer.io, Sakari alternatives: ActiveCampaign, OneSignal
Grok 4.20Customer.io alternatives: Braze, OneSignal, Pushwoosh, Vero
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot Marketing Hub
GLM 4.7 FlashXCustomer.io alternatives: OneSignal
Muse Glimmer 30BCustomer.io alternatives: Braze, Iterable

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniBraze alternatives: Airship, Iterable, OneSignal
GPT-6 LunaCustomer.io Journeys alternatives: Braze, OneSignal

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 MaverickPushwoosh alternatives: Attentive, Klaviyo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by sixty-four points.
OneSignal67%#1 of 18
Customer.io4%#4 of 18
The full small business standing →
Mid-marketThe figures above
OneSignal leads by twenty-six points.
OneSignal45%#1 of 14
Customer.io19%#2 of 14
The full mid-market standing →
Enterprise
OneSignal leads by seven points.
OneSignal10%#2 of 12
Customer.io3%#– of 12
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“OneSignal relies primarily on FCM for Android delivery, which creates reliability issues in markets like China where Google services are blocked.” Muse Glimmer 30B · negative prompt · soft negative
“Budget-friendly, easy setup, good for lean teams | Less enterprise depth for complex journeys” DeepSeek V4 Flash · scale prompt · soft negative
“Be cautious with: OneSignal (verify new pricing works for you)” Kimi K2 · negative prompt · soft negative
“I'd recommend OneSignal as the starting point—it's cost-effective, has strong deliverability, and handles both push and SMS well.” MiniMax M2.5 · direct prompt · first choice

What the models said about Customer.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“the industry consensus for a mid-market B2B company looking for a balance of features, ease of use, and cost-effectiveness is Customer.io” GLM 4.7 FlashX · direct prompt · first choice
“the industry consensus for the best overall balance of power and usability for mid-market B2B (especially SaaS) is Customer.io” Qwen 3.7 Flash · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.