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Index › Marketing › Mobile & push › OneSignal vs Braze
Mobile marketing and push · October 2026 Edition

OneSignal vs Braze

Five of fourteen models named OneSignal first on the direct prompt; one named Braze. Both were named by all fourteen models and OneSignal carries 62 labels and Braze 47, so the shares are not directly comparable.

OneSignal

endorsed leader

By Q140701571, San Mateo, United States, founded 2011. Named in four categories this edition.

Braze

criticized challenger

New York City, United States, founded 2011. Named in eleven categories this edition.

First-choice share45%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%26%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 14; printed, not drawn.
Labels6247A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eight of the fourteen direct answers. OneSignal vs Customer.io · OneSignal vs Pushwoosh · OneSignal vs Omnisend

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of fourteen modelsBraze
Direct515 against Braze
Paraphrase603 against Braze
Comparative51
Budget-constrained110
Scale-constrained241 against OneSignal · 1 against Braze
Negative202 against OneSignal · 3 against Braze
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, OneSignal and Braze were named in the same answer 195 times, of the 348 answers naming OneSignal and the 533 naming Braze. In those answers Braze took the first choice forty-two times and OneSignal fifty-six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where OneSignal and Braze stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
OneSignal Braze first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Braze on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Braze stood in it.

OneSignal first, Braze an alternative

5 of 14 modelsBraze was named in the answer but not as the choice, or not at all.
Perplexity SonarOneSignal alternatives: Attentive, CleverTap, Insider, MoEngage
Mistral SmallOneSignal, Pushwoosh alternatives: Insider
DeepSeek V4 FlashOneSignal alternatives: Customer.io, Twilio Programmable Messaging
Kimi K2OneSignal alternatives: ActiveCampaign, Customer.io, Iterable
MiniMax M2.5OneSignal alternatives: Braze, MoEngage, Salesforce Marketing Cloud, Twilio Programmable Messaging

Braze first, OneSignal an alternative

1 of 14 modelsOneSignal was named in the answer but not as the choice, or not at all.
GPT-5.4 miniBraze alternatives: Airship, Iterable, OneSignal

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Customer.io alternatives: ActiveCampaign, Courier, OneSignal, Pushwoosh, Vero
Gemini 3.5 FlashCustomer.io, Sakari alternatives: ActiveCampaign, OneSignal
Grok 4.20Customer.io alternatives: Braze, OneSignal, Pushwoosh, Vero
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot Marketing Hub
GLM 4.7 FlashXCustomer.io alternatives: OneSignal
GPT-6 LunaCustomer.io Journeys alternatives: Braze, OneSignal
Muse Glimmer 30BCustomer.io alternatives: Braze, Iterable

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 MaverickPushwoosh alternatives: Attentive, Klaviyo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by sixty-five points.
OneSignal67%#1 of 18
Braze2%#10 of 18
The full small business standing →
Mid-marketThe figures above
OneSignal leads by thirty-six points.
OneSignal45%#1 of 14
Braze9%#3 of 14
The full mid-market standing →
Enterprise
The order flips: Braze leads at enterprise.
Braze49%#1 of 12
OneSignal10%#2 of 12
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“OneSignal relies primarily on FCM for Android delivery, which creates reliability issues in markets like China where Google services are blocked.” Muse Glimmer 30B · negative prompt · soft negative
“Budget-friendly, easy setup, good for lean teams | Less enterprise depth for complex journeys” DeepSeek V4 Flash · scale prompt · soft negative
“Be cautious with: OneSignal (verify new pricing works for you)” Kimi K2 · negative prompt · soft negative
“I'd recommend OneSignal as the starting point—it's cost-effective, has strong deliverability, and handles both push and SMS well.” MiniMax M2.5 · direct prompt · first choice

What the models said about Braze

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Several reviewers explicitly advise avoiding Braze unless you are pushing toward enterprise scale.” Mistral Small · negative prompt · hard negative
“Braze's pricing ... heavy developer overhead, and complex implementation make it poor ROI” Gemini 3.5 Flash · direct prompt · hard negative
“"steer clear," "skip unless enterprise scale"). Reviewers explicitly advise avoiding.” Grok 4.20 · negative prompt · hard negative
“Braze | Best-in-class cross-channel orchestration, enterprise-grade, strong analytics | Higher cost, steeper learning curve” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.