GTM AI Index
Index › Marketing › Mobile & push › Enterprise › September 2026 Edition

Mobile marketing and push for enterprise buyers

Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of an enterprise B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Braze
Clear leader
42% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessOneSignal59%Clear leaderStanding →Mid-marketOneSignal34%ContestedStanding →EnterpriseBraze42%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Braze42%16%57endorsed leader
02Airship12%14%42accepted challenger
03Courier10%9%23accepted challenger
04OneSignal6%31%39criticized challenger
05Twilio Programmable Messaging4%32%25criticized challenger
06Pushwoosh4%31%13criticized challenger
07Customer.io2%10%10accepted challenger
Show the five products at 0%, ordered by negative rate
09Attentive0%27%22criticized challenger
12Salesforce Marketing Cloud0%25%12criticized challenger
11MoEngage0%19%16accepted challenger
08Iterable0%16%32accepted challenger
10CleverTap0%6%16accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
OneSignal vs Customer.ioOneSignal vs OmnisendCustomer.io vs Omnisend

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Braze42%
02Airship12%
03Courier10%
04OneSignal6%
05Twilio Programmable Messaging4%
06Pushwoosh4%
07Customer.io2%
08Iterable0%
09Attentive0%
10CleverTap0%
11MoEngage0%
12Salesforce Marketing Cloud0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
OneSignal
31%
12 of 39 labels negative · 9 of 12 models · 2 hard negative
“Why avoid: Per-channel pricing (push, email, SMS billed separately) and support reputation issues” GLM 4.7 FlashX, negative prompt
Braze
16%
9 of 57 labels negative · 7 of 12 models · 1 hard negative
“What to Avoid for Predictable Budgeting | Braze, Airship, MoEngage | Quote-only pricing” GLM 4.7 FlashX, budget prompt
Twilio Programmable Messaging
32%
8 of 25 labels negative · 6 of 12 models · 2 hard negative
“Avoid for This Scale: - **Twilio**: ... it's infrastructure-heavy—requires engineering to build journeys/UI” Grok 4.1 Fast, paraphrase prompt
Airship
14%
6 of 42 labels negative · 6 of 12 models · 1 hard negative
“Braze, Airship, MoEngage | Quote-only pricing; no published rates” GLM 4.7 FlashX, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 236 links across 111 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

guideflow.com
vendor site · Guideflow8 answers · 13 citations · 2 models
courier.com
vendor site · Courier8 answers · 11 citations · 2 models
onesignal.com
vendor site · OneSignal6 answers · 9 citations · 2 models
pushwoosh.com
vendor site · Pushwoosh6 answers · 8 citations · 2 models
braze.com
vendor site · Braze5 answers · 7 citations · 2 models
engagelab.com
vendor site · EngageLab5 answers · 7 citations · 2 models
attentive.com
vendor site · Attentive5 answers · 5 citations · 2 models
businessofapps.com
5 answers · 5 citations · 2 models
airship.com
vendor site · Airship4 answers · 7 citations · 2 models
getvero.com
vendor site · GetVero4 answers · 6 citations · 2 models
textus.com
vendor site · TextUs4 answers · 5 citations · 2 models
pushengage.com
vendor site · PushEngage4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

courier.com/blog/top-push-notification-platforms
8 answers · 2 models
guideflow.com/blog/best-mobile-marketing-software
7 answers · 2 models
businessofapps.com/marketplace/push-notifications
5 answers · 2 models
engagelab.com/blog/best-push-notification-service
5 answers · 2 models
guideflow.com/blog/push-notification-software-tools
5 answers · 2 models
pushwoosh.com/blog/mobile-push-notification-services
4 answers · 2 models
wisepops.com/blog/push-notification-software
4 answers · 2 models
attentive.com/blog/best-sms-marketing-platforms
3 answers · 2 models
bloomreach.com/en/blog/best-sms-marketing-platforms
3 answers · 2 models
courier.com/blog/top-push-notification-providers
3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best mobile push notification and SMS marketing platform for an enterprise B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade mobile push and SMS marketing platforms and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Braze
Three alternativesAirship, Courier, Customer.io
against: OneSignalStaffbaseChanged
Eight alternativesAlertMedia, Everbridge, Mitratech Preparis Alerts, Omnilert, OnSolve, Rave Mobile Safety, Regroup Mass Notification, Singlewire InformaCast
Braze
Five alternativesAirship, Attentive, Bloomreach, SAP Engagement Cloud, Salesforce Marketing Cloud
Braze, Pushwoosh
Two alternativesCourier, PitchPrfct
no first choice
Two alternativesCourier, Iterable
against: Listrak
GPT-5.4 miniBraze
Two alternativesAirship, Iterable
Twilio Programmable MessagingChanged
One alternativeBraze
Braze
Four alternativesAdobe Journey Optimizer, Airship, Salesforce Marketing Cloud, Twilio Segment Engage / Twilio Communications
against: OneSignalOneSignal
One alternativeBraze
against: Twilio Programmable Messagingno first choiceagainst: TeleMessage
Gemini 3.5 FlashBraze
Five alternativesCourier, Customer.io, Iterable, Knock, Salesforce Marketing Cloud
Braze, Staffbase, TextUs, WorkshopChanged
Six alternativesAlertMedia, Customer.io, Everbridge, OneSignal, Poppulo, Sakari
against: Twilio Programmable MessagingBraze
Seven alternativesAdobe Journey Optimizer, Airship, Attentive, CleverTap, Iterable, MoEngage, Salesforce Marketing Cloud
Brevo
Three alternativesCourier, OneSignal, TrueDialog
against: Attentive, Braze, Iterableno first choiceagainst: Attentive, Bandwidth, Klaviyo, ManyChat, Oracle Responsys, Postscript, Salesforce Marketing Cloud, Telnyx, Twilio Programmable Messaging, Yotpo SMSBump
Perplexity SonarBraze
Three alternativesCourier, Infobip, OneSignal
BrazeHeld
Two alternativesCourier, Textline
Braze
Five alternativesAirship, Attentive, Insider, Iterable, MoEngage
against: Courier, OneSignal, PushwooshEngageLab
Two alternativesCourier, OneSignal
no first choiceagainst: Firebase Cloud Messaging, Notix, OneSignal, PushEngage, PushOwl, Webpushr, WonderPush
Grok 4.1 FastBraze
Five alternativesAirship, Customer.io, Iterable, MoEngage, OneSignal
Airship, BrazeChanged
One alternativeOneSignal
against: Firebase, Omnisend, SlickText, Twilio Programmable MessagingAttentive, Braze
Five alternativesAirship, CleverTap, Iterable, MoEngage, Twilio Programmable Messaging
against: Klaviyo, OneSignalPushwoosh
Three alternativesCourier, EngageLab, OneSignal
against: Airship, Braze, IterableAirship, Braze
Three alternativesAttentive, Firebase, OneSignal
against: Attentive, Firebase Cloud Messaging, Textedly, Voyage
Mistral SmallBraze
Seven alternativesActiveCampaign, Customer.io, Iterable, Knock, MessageIQ, Salesforce Marketing Cloud, Salesmsg
no first choiceChangedAttentive, Braze
Eight alternativesAirship, CleverTap, Insider, Iterable, Klaviyo, MoEngage, Omnisend, Salesforce Marketing Cloud
Maestra
Two alternativesAWS SNS, WonderPush
against: Attentive, Brazeno first choicenothing named
DeepSeek V4 FlashBraze
Three alternativesAirship, Courier, Iterable
against: OneSignalCourierChanged
Four alternativesAlertMedia, Everbridge, OneSignal, Twilio Programmable Messaging
against: BrazeAirship, Braze
Eight alternativesAttentive, CleverTap, Infobip, Iterable, Klaviyo, MoEngage, Sinch, Twilio Programmable Messaging
against: Adobe Journey Optimizer, Omnisend, Postscript, Salesforce Marketing Cloud, SenderOneSignal
Two alternativesCleverTap, Courier
against: Airship, Braze, MoEngageBraze
Four alternativesAirship, CleverTap, Iterable, MoEngage
against: OneSignalagainst: EZ Texting, Firebase Cloud Messaging, Iterable, Klaviyo, MoEngage, OneSignal, Postscript, SimpleTexting, SlickText, TextMagic, Textedly, Yotpo
Llama 4 MaverickCourier
Three alternativesGetVero, Omnisend, OneSignal
BrazeChanged
Four alternativesActiveCampaign, Customer.io, Iterable, Knock
Attentive, Braze
Four alternativesAirship, Klaviyo, OneSignal, Postscript
no first choiceno first choiceagainst: Airship, Attentive, Klaviyo SMS, Postscript
Qwen 3.7 FlashAirship, Brazeagainst: IterableStaffbaseChanged
Three alternativesBraze, Vibes, Yourco
against: SegmentBraze
Four alternativesAirship, Attentive, Iterable, Twilio Programmable Messaging
against: Salesforce Marketing CloudCourier
One alternativeEngageLab
against: Airship, BrazeAirship, Braze
Two alternativesIterable, Twilio Programmable Messaging
against: OneSignalagainst: Bulktext.io, HubSpot, Microsoft Dynamics 365 Sales, OctopusSMS, Plivo, TextMagic, Twilio Programmable Messaging, Vonage
Kimi K2Airship, Braze
Four alternativesMessage IQ, OneSignal, Salesforce Marketing Cloud, Salesmsg
Simpplr, StaffbaseChanged
Six alternativesBird, DeskAlerts, Sinch, SnapComms, Twilio Programmable Messaging, Yourco
Braze
Six alternativesAirship, Attentive, CleverTap, Iterable, OneSignal, Vibes
OneSignal
One alternativeTwilio Programmable Messaging
against: Airship, Braze, IterableAirship, Braze
Two alternativesCourier, OneSignal
against: Twilio Programmable Messagingagainst: Attentive, Braze, Klaviyo, Leanplum, OneSignal, SendGrid, SendPulse, SimpleTexting, Twilio Programmable Messaging
GLM 4.7 FlashXBraze
Three alternativesAirship, Iterable, OneSignal
Twilio Programmable MessagingChanged
Two alternativesOneSignal, SimpleTexting
Attentive, Braze
Six alternativesAirship, CleverTap, Iterable, Klaviyo, MoEngage, OneSignal
Courier
Three alternativesCleverTap, OneSignal, Pushwoosh
against: Airship, Amazon SNS, Braze, Customer.io, Firebase, MoEngageno first choiceagainst: ActiveCampaign, Courier, Firebase Cloud Messaging, OneSignal, Pushwoosh, Twilio Programmable Messaging
MiniMax M2.5Braze
Three alternativesAirship, Iterable, OneSignal
Braze, Customer.ioChanged
Two alternativesHubEngage, Twilio Programmable Messaging
Airship, Braze, Vibes
Three alternativesAttentive, Bloomreach, Twilio Programmable Messaging
Courier
Three alternativesAirship, Braze, Twilio Programmable Messaging
against: CleverTap, OneSignal, Pushwooshno first choiceagainst: Klaviyo's SMS, Omnisend, Postscript, Pushwoosh, SimpleTexting, TextMagic, Yotpo SMS/Email
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:14yes1310 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:29yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:21yes1523 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:17yes208 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:03yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:29yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 22:57yes047 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:24yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:35yes062 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:10yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:07yes023 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:56yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:58yes159 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:34yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:05yes1220 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:50yes185 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:56yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:26no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:30yes055 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:36yes03 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:05yes042 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:31yes043 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:36yes044 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes015 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:16yes69 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:56yes1313 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:27yes2226 s
ComparativePerplexity Sonarsonar2026-09-15 01:17yes2014 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:40yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:00yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:36yes030 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:57yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:24yes038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:16yes052 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:02yes036 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:35yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:00yes1610 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:15yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:40yes1836 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:12yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:35yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:11yes010 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:02yes074 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:50yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:21yes033 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:28yes0102 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:36yes045 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:35yes045 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:29yes1515 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:09yes211 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:35no016 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:03yes2020 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:22yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:23no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:31yes062 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:38yes06 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:44yes045 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:17yes058 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:38yes069 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:22yes022 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:33yes2511 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:03yes45 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:50yes2030 s
Negative framingPerplexity Sonarsonar2026-09-15 00:17yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:21yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:56yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:33yes081 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:46yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:54no041 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:31yes069 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:28yes060 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:33yes028 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Sinch read as Sinch
Twilio read as Twilio Programmable Messaging
Twilio (Enterprise Solutions) read as Twilio Programmable Messaging
Twilio (SMS Infrastructure) read as Twilio Programmable Messaging
Twilio (Segment/Exec) read as Twilio Programmable Messaging
Twilio (SendGrid) read as Twilio Programmable Messaging
Unresolved, counted raw
AWS Pinpoint
Attract
Bulktext.io
CM
DeskAlerts
Happeo
HubEngage
Klaviyo's SMS
Message IQ
MessageIQ
MessageMedia
Mitratech Preparis Alerts
NextivaONE
NotificationHub
OctopusSMS
Omnilert
OnSolve
PitchPrfct
Poppulo
Rave Mobile Safety
Regroup Mass Notification
Sakari/CompleteSMS
Simpplr
Singlewire InformaCast
SnapComms
Telesign
TrueDialog
Twilio Flex
Twilio Segment Engage / Twilio Communications
Voyage (SMS-focused)
Workshop
Yotpo SMSBump
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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