GTM AI Index
Index Vendors › Pushwoosh · September 2026 Edition
3 categories · Ranked

Pushwoosh

66Judge labels
5First choices
12Negative labels
11 of 12Models named it
3Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
5% in In-app messaging for mid-market buyers
Rank 7 of 113 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 10% of its 10 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In in-app messaging · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Pushwoosh for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
In-app messaging and customer communicationsCustomer5%7 of 11310%10accepted challenger
Mobile marketing and pushMarketing0%21 of 7517%12accepted challenger
Mobile appsMarketing0%42 of 1360%2under 10 labels · led by Meta Advantage+ App Campaigns at 15%

Movement

This is the first edition on this tier, so no move can be computed for Pushwoosh yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Pushwoosh across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash01001
Perplexity Sonar10001
Grok 4.1 Fast02125
Mistral Small02103
DeepSeek V4 Flash01304
Llama 4 Maverick00101
Qwen 3.7 Flash10102
Kimi K200202
GLM 4.7 FlashX02013
MiniMax M2.510102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase1 labelNone
Comparative22 labels3not counted in share
Budget-constrained18 labels5
Scale-constrained13 labelsNone
Negative8 labelsNone
First choiceAlternativeMentionNegative66 labels in all, every segment counted; 5 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Winner: Pushwoosh Pushwoosh is widely considered the most cost-effective platform for sending in-app messages” Qwen 3.7 Flash · In-app messaging · budget prompt · first choice
“Pushwoosh emerges as the best in-app messaging platform for companies with limited budgets” MiniMax M2.5 · In-app messaging · budget prompt · first choice
“Choose OneSignal or Pushwoosh if you want fast setup and strong mobile push” Perplexity Sonar · Mobile & push · comparative prompt · first choice
“Omnichannel (push/SMS/email/WhatsApp), RFM seg, journeys; cheaper than OneSignal at scale” Grok 4.1 Fast · Mobile & push · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“User reports of alert fatigue, unreliable delivery, complex setup” Grok 4.1 Fast · Mobile & push · negative prompt · soft negative
“Pushwoosh (from $0) | Cheaper start, but spikes at volume.” Grok 4.1 Fast · In-app messaging · scale prompt · soft negative
“Pushwoosh — Support and Pricing Concerns” GLM 4.7 FlashX · Mobile & push · negative prompt · soft negative

Named alongside

The products named in the same answers as Pushwoosh, over the 66 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pushwoosh was named but was not.
ProductSame answerTook the first choice insteadHead to head
OneSignal58 of 6624Not in the top three
Braze53 of 668Not in the top three
CleverTap34 of 662Not in the top three
Airship31 of 662Not in the top three
MoEngage25 of 661Not in the top three
Courier18 of 662Not in the top three
Iterable17 of 660Not in the top three
Twilio Programmable Messaging16 of 661Not in the top three
Omnisend15 of 663Not in the top three
Klaviyo15 of 660Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Pushwoosh. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 66 answers that named Pushwoosh and are not a share of its labels.

Domains cited

courier.com5
engagelab.com5
guideflow.com5
pushengage.com5
businessofapps.com4
pushwoosh.comYour site4
appmaker.xyz3
gartner.com3
gitnux.org3
moengage.com3

Thirty-six of the forty domain citations in answers naming Pushwoosh came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Pushwoosh

What the judge wrote, as written, with how often. The vendor table decides that these count as Pushwoosh; a claim can dispute any of them.
PushWoosh 1

The company

Pushwoosh.
Website
pushwoosh.com
Headquarters
Fairfax, United States
Founded
2014

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pushwoosh's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pushwoosh, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at pushwoosh.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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