Small business▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 17% in September 2026
Inside the floor by 8 pointsRank 1 → 3 of 92
13 categories · RankedKlaviyo
390Judge labels
17First choices
92Negative labels
14 / 14Models named it
13Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
16% in Ecommerce marketing for small business buyers
Rank 4 of 115 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 19% of its 52 labels there were negative.
What the models named instead of Klaviyo →By buyer segmentStrongest at small business.
Small business3 of 101
16%53 labels
criticized challenger
Mid-market4 of 115
6%52 labels
accepted challenger
Enterprise12 of 118
2%29 labels
criticized challenger
In ecommerce marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Klaviyo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Ecommerce marketing | Marketing | 6% | 4 of 115 | 19% | 52 | accepted challenger | ▼−11Since September 2026: 18% → 7%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Mobile marketing and push | Marketing | 2% | 6 of 80 | 21% | 28 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 2% | 6 of 66 | 15% | 26 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 8 of 59 | 12% | 33 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 62 of 142 | 25% | 4 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 112 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% | |
| Channel partner and local marketing | Partner and channel | 0% | 88 of 124 | 0% | 1 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Conversational marketing platforms | Marketing | 0% | 50 of 87 | 0% | 1 | under 10 labels · led by Tidio at 13% | |
| Data management platforms | GTM data and infrastructure | 0% | 82 of 159 | 0% | 1 | under 10 labels · led by Segment at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email deliverability and testing tools | Marketing | 0% | 85 of 110 | 0% | 1 | under 10 labels · led by GlockApps at 34% | |
| Experimentation and personalization | Marketing | 0% | 50 of 71 | 0% | 1 | under 10 labels · led by VWO at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity resolution | GTM data and infrastructure | 0% | 64 of 140 | 0% | 1 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | newNew since September 2026: not ranked then, 0% now. |
| Mobile apps | Marketing | 0% | 90 of 117 | 0% | 1 | under 10 labels · led by Customer.io at 17% | goneNot named this edition; 0% in September 2026. |
Movement
Since September 2026, Klaviyo moved past the floor in one of twelve categories: Ecommerce marketing, −11 points to 7%. It held within the floor in the other eleven.
Best category · Ecommerce marketing · by segment
Mid-market▼−11Since September 2026: 18% → 7%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.
7%from 18% in September 2026
Cleared the floor by 0 pointsRank 2 → 4 of 106
Enterprise▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 7 → 12 of 110
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Ecommerce marketing | 18% | 7% | ▼−11Since September 2026: 18% → 7%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 2 → 4 of 115 |
| Mobile & push | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 6 of 80 |
| Email marketing | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 6 of 66 |
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 8 of 59 |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 154 → 62 of 142 |
| Channel marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 90 → 88 of 124 |
| Conversational mktg | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 50 of 87, unchanged |
| DMP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 82 of 159 |
| Email deliverability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 85 of 110, unchanged |
| Experimentation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 53 → 50 of 71 |
| Identity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 64 of 140, unchanged |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 122 → 90 of 117 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Klaviyo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Klaviyo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 6 | 2 | 10 |
| GPT-5.4 mini | 2 | 3 | 4 | 0 | 9 |
| Gemini 3.5 Flash | 1 | 9 | 2 | 6 | 18 |
| Perplexity Sonar | 0 | 2 | 3 | 2 | 7 |
| Grok 4.1 Fast | 4 | 6 | 3 | 6 | 19 |
| Mistral Small | 1 | 4 | 2 | 0 | 7 |
| DeepSeek V4 Flash | 2 | 7 | 1 | 3 | 13 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 3 | 4 | 2 | 0 | 9 |
| Kimi K2 | 1 | 4 | 2 | 2 | 9 |
| GLM 4.7 FlashX | 0 | 8 | 4 | 0 | 12 |
| MiniMax M2.5 | 1 | 3 | 9 | 1 | 14 |
| GPT-6 Luna | 2 | 5 | 0 | 3 | 10 |
| Muse Glimmer 30B | 2 | 6 | 3 | 0 | 11 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct41 labels2
Paraphrase40 labels3
Comparative112 labels24not counted in share
Budget-constrained47 labels5
Scale-constrained60 labels7
Negative90 labels5not counted in share
First choiceAlternativeMentionNegative390 labels in all, every segment counted; 17 of the 46 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Klaviyo if you have significant revenue and want to maximize the Lifetime Value (LTV) of your existing customers.” Qwen 3.7 Flash · Ecommerce marketing · comparative prompt · first choice
“Category A: The "Growth" Platform (Most Likely Fit) *Examples:* ActiveCampaign, Klaviyo (if E-commerce), Drip, Keap.” Qwen 3.7 Flash · Email marketing · scale prompt · first choice
“stick with well-established names: Shopify, Klaviyo (for email/SMS), Meta Ads, Google Shopping” MiniMax M2.5 · Ecommerce marketing · negative prompt · first choice
“E-commerce powerhouse (Shopify/others); SMS + email automation, personalization via data; high deliverability” Grok 4.1 Fast · Mobile & push · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Attentive and Klaviyo are phenomenal for SMS, but they are built for Shopify/e-commerce. They struggle with B2B data models” Gemini 3.5 Flash · Mobile & push · direct prompt · hard negative
“it is generally not recommended as a primary marketing platform for complex B2B companies” Gemini 3.5 Flash · Ecommerce marketing · direct prompt · hard negative
“Avoid tools like ... Klaviyo (ecommerce-focused) for serious B2B lead nurturing.” DeepSeek V4 Flash · Email marketing · paraphrase prompt · hard negative
“Tools to Avoid for This Use Case - Klaviyo — ... deliberately B2C-focused” DeepSeek V4 Flash · Ecommerce marketing · paraphrase prompt · hard negative
Named alongside
The products named in the same answers as Klaviyo, over the 390 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Klaviyo was named but was not.ShowHide
Named alongside
The products named in the same answers as Klaviyo, over the 390 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Klaviyo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Klaviyo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 353 of the 390 answers that named Klaviyo and are not a share of its labels.
Domains cited
klaviyo.comYour site100
g2.com74
blog.hubspot.com69
ventureharbour.com68
sender.net67
learn.g2.com63
omnisend.com60
sequenzy.com59
brevo.com55
emailvendorselection.com55
570 of the 670 domain citations in answers naming Klaviyo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
klaviyo.com ranks 8 on Google for the category's searches. In the answers, Klaviyo takes 6% of first choices and HubSpot Marketing Hub takes 38%.ShowHide
Search and answers
klaviyo.com ranks 8 on Google for the category's searches. In the answers, Klaviyo takes 6% of first choices and HubSpot Marketing Hub takes 38%.
ShowHideIn search
Google, US estimatesPosition for “ecommerce marketing platform”
–
not in the top ten
Position for “best ecommerce marketing platform”
8
- Searches for its name, Google
- 90,500 a month (“klaviyo”)
- AI search demand for its name, est.
- 1,560 a month
- Organic visits to its site
- about 200,057 a month
- Searches its site ranks for
- 11,117 · 1,511 in the top three
- Sites linking to it
- 30,376
- Paid Google search
- 5 searches its ads show for, about 24 clicks and $572 a month (estimate)
In answers
This editionShare of first choices
6%
rank 4 of 115 in ecommerce marketing
Segment leader
38%
HubSpot Marketing Hub
- First choices
- 17 across its categories
- Named in
- 390 answers
- Its own site cited
- in 353 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on klaviyo.com
10,320
subdomains included
Content
2,821
counted in the table below
Documentation
2,149
Product · Integration
1,035 · 869
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,015 | 9 | 2026-09-28 | ||
| Glossary or explainer | 978 | undated | |||
| Case study | 548 | 0 | 2024-04-19 | ||
| News or press | 112 | 0 | 2025-05-22 | ||
| Comparison | 72 | 0 | 2026-01-29 | ||
| Report or ebook | 40 | 0 | 2024-11-15 | ||
| Template or tool | 33 | 3 | 2026-08-05 | ||
| Conference or event | 22 | 0 | 2025-11-05 | ||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-28Welcome email examples blog
- 2026-09-28Winback email campaign examples blog
- 2026-09-28Chatgpt klaviyo best practices blog
- 2026-09-25Halloween email and sms examples blog
- 2026-09-25Singles day marketing ideas blog
- 2026-09-25Veterans day marketing ideas blog
How it is countedHide how it is counted
Every page klaviyo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Klaviyo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Klaviyo.ShowHide
The company
Klaviyo.
ShowHideOn record
Wikidata- Website
- klaviyo.com
- Headquarters
- Boston, United States
- Founded
- 2012
- Ownership
- Public, KVYO on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- the autonomous B2C CRM
- For
- relationship-driven brands
- Price stated
- Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage such as email and SMS. Enterprise pricing is also available for large organizations with advanced needs. klaviyo.com
- Starting price
- 0 klaviyo.com/pricing
- Free plan or trial
- a free plan with core features klaviyo.com
- Integrations claimed
- 350 klaviyo.com
- Certifications
- SOC 2 TYPE II CERTIFIEDSOC 2 Type IIISO 27001ISO 27017PCI:DSSGDPRCCPA
- Hosting
- EUUS
- Customers named
- Dollar Shave ClubDermalogicaDaily HarvestPrincess PollyNaked WardrobeRed ClayHappy WaxThirdlove
What Klaviyo's own pages state, read September 28, 2026: klaviyo.com, klaviyo.com/pricing, trust.klaviyo.com, klaviyo.com/platform, klaviyo.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Klaviyo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Klaviyo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Klaviyo by email, built from the raw record of the edition. It shows:
- where Klaviyo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Klaviyo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.