Adobe Marketo Engage

Named in 40 judge labels across 2 categories by 6 of 6 models in the September 2026 Edition. 0 first choices, 13 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Best standing

0% in Marketing automation

Rank 10 of 23 products named in marketing automation and campaign management, criticized challenger. 0 of 6 models made it the first choice on the direct prompt; 38% of its 29 labels there were negative.

Standing by category

Every category where a model named Adobe Marketo Engage. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
Marketing automation and campaign management conflict disclosed	Marketing	0%	10 of 23	38%	29	criticized challenger
Email marketing platforms conflict disclosed	Marketing	0%	11 of 36	18%	11	accepted challenger

By model

How each model treated Adobe Marketo Engage across every prompt where it was named. Six models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Opus 5	3	1	3	7
Claude Opus 4.8	4	1	2	7
GPT-6 Astra	7	0	1	8
GPT-5.6 Sol	4	1	1	6
Gemini 3.1 Pro	5	0	3	8
Perplexity Sonar Pro	0	1	3	4

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Platforms to evaluate: *HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement (formerly Pardot), Adobe Marketo Engage, or ActiveCampaign.*” Gemini 3.1 Pro · Email marketing · scale prompt · alternative

“the better choice if you have complex scoring models... but pricing is custom and operational overhead is usually substantially higher” GPT-5.6 Sol · Email marketing · direct prompt · alternative

“Program cloning/tokens and scoring depth scale where HubSpot strains ... but it expects a real marketing ops function to run it well” Claude Opus 5 · Marketing automation · direct prompt · alternative

“Adobe Marketo Engage. Its packages cover campaign and journey automation, scoring, routing, and account-based capabilities” GPT-6 Astra · Marketing automation · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“I’d initially screen out Salesforce Engagement and Marketo unless you can name the capabilities that justify them” GPT-6 Astra · Marketing automation · negative prompt · hard negative

“Avoid these if you mainly need newsletters, basic lead nurturing and a handful of forms.” GPT-5.6 Sol · Marketing automation · negative prompt · hard negative

“these are legacy behemoths... the learning curve is massive” Gemini 3.1 Pro · Marketing automation · negative prompt · hard negative

“Some platforms (like Marketo or Salesforce Account Engagement/Pardot) are incredibly powerful but often require a certified, dedicated system administrator.” Gemini 3.1 Pro · Marketing automation · scale prompt · soft negative

Names read as Adobe Marketo Engage

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Marketo Engage; a claim can dispute any of them.

Marketo 7Marketo (Adobe) 3Marketo Engage (Adobe) 3Marketo / Pardot (Salesforce Account Engagement) 1Marketo Engage 1Marketo Engage (by Adobe) 1Marketo Engage by Adobe 1

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It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.