Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 77 → 7 of 130
Adobe · 14 categories · RankedAdobe Marketo Engage
324Judge labels
58First choices
94Negative labels
14 / 14Models named it
14Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
53% in Marketing automation for enterprise buyers
Rank 22 of 117 in the mid-market standing
1 of 14 models made it the first choice on the direct prompt; 33% of its 3 labels there were negative.
What the models named instead of Adobe Marketo Engage →By buyer segmentRead the same way at every buyer size.
Small business9 of 138
3%3 labels
under the label threshold
Mid-market22 of 117
2%3 labels
under the label threshold
Enterprise27 of 76
0%4 labels
under the label threshold
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Adobe Marketo Engage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 2% | 22 of 117 | 33% | 3 | under 10 labels · led by Customer.io at 17% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 13 of 59 | 39% | 57 | criticized challenger | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 0% | 50 of 66 | 50% | 18 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 113 of 115 | 55% | 11 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 0% | 33 of 124 | 17% | 6 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Account-based marketing platforms | Marketing | 0% | 28 of 71 | 25% | 4 | under 10 labels · led by AdRoll ABM at 53% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 49 of 135 | 33% | 3 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing resource management | Marketing | 0% | 106 of 110 | 100% | 2 | under 10 labels · led by Wrike for Marketing at 24% | |
| AI marketing agents | Marketing | 0% | 125 of 157 | 0% | 1 | under 10 labels · led by HubSpot Breeze at 24% | |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 84 of 142 | 0% | 1 | under 10 labels · led by Amplitude at 18% | newNew since September 2026: not ranked then, 0% now. |
| Digital asset management | Marketing | 0% | 38 of 70 | 0% | 1 | under 10 labels · led by Canto at 45% | newNew since September 2026: not ranked then, 0% now. |
| Lead routing and management | Sales | 0% | 71 of 111 | 0% | 1 | under 10 labels · led by LeadAngel at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content management systems for marketing sites | Marketing | 0% | 32 of 55 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales enablement and content | Sales | 0% | 44 of 72 | 0% | 1 | under 10 labels · led by HubSpot Sales Hub at 29% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Adobe Marketo Engage held within the floor in all thirteen categories: no change cleared 11 points.
Best category · Mobile apps · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 32 → 20 of 105
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 23 → 46 of 69
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing automation | 4% | 0% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 13 of 59 |
| Mobile apps | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 22 of 117 |
| Email marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 44 → 50 of 66 |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 141 → 113 of 115 |
| Channel marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 56 → 33 of 124 |
| ABM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 68 → 28 of 71 |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 95 → 49 of 135 |
| Marketing resource mgt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 106 of 110, unchanged |
| Customer intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 84 of 142, unchanged |
| DAM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 38 of 70, unchanged |
| Lead routing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 94 → 71 of 111 |
| Marketing CMS | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 32 of 55 |
| Sales enablement | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 72, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Adobe Marketo Engage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Adobe Marketo Engage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 5 | 2 | 8 |
| GPT-5.4 mini | 0 | 6 | 2 | 0 | 8 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 7 | 11 |
| Perplexity Sonar | 0 | 4 | 1 | 4 | 9 |
| Grok 4.1 Fast | 0 | 5 | 1 | 5 | 11 |
| Mistral Small | 0 | 1 | 2 | 2 | 5 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 7 | 10 |
| Llama 4 Maverick | 0 | 2 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 1 | 5 | 1 | 1 | 8 |
| Kimi K2 | 0 | 2 | 1 | 6 | 9 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 3 | 5 |
| MiniMax M2.5 | 0 | 4 | 0 | 3 | 7 |
| GPT-6 Luna | 0 | 5 | 0 | 1 | 6 |
| Muse Glimmer 30B | 0 | 3 | 3 | 2 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct91 labels27
Paraphrase66 labels24
Comparative59 labels6not counted in share
Budget-constrained22 labels6
Scale-constrained31 labels1
Negative55 labels2not counted in share
First choiceAlternativeMentionNegative324 labels in all, every segment counted; 58 of the 66 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Marketo is the dominant choice for mid-market B2B” Qwen 3.7 Flash · Mobile apps · direct prompt · first choice
“if you have a more complex marketing ops stack, sophisticated nurturing needs, and a team that can support a more complex platform” GPT-5.4 mini · Email marketing · direct prompt · alternative
“better if you are already at the upper end of mid-market and need deeper enterprise-style marketing automation tied to Salesforce” Perplexity Sonar · Channel marketing · direct prompt · alternative
“If your sales cycle is complex and you have the budget, Marketo or Pardot are strong enterprise-grade choices.” MiniMax M2.5 · Marketing automation · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The three platforms I'd most strongly caution against ... 1. Marketo — unless you're a large enterprise with dedicated admin staff.” DeepSeek V4 Flash · Marketing automation · negative prompt · hard negative
“Marketo — Unless you have a dedicated marketing operations team, the complexity and cost aren't justified at mid-market scale.” DeepSeek V4 Flash · Ecommerce marketing · paraphrase prompt · hard negative
“Marketo is notorious for its dated user interface and steep learning curve... Avoid if: You are a small-to-medium business (SMB)” Gemini 3.5 Flash · Marketing automation · negative prompt · hard negative
“if you are a small or medium business, because one review says it is too advanced, less user-friendly, and expensive” Perplexity Sonar · Marketing automation · negative prompt · hard negative
Named alongside
The products named in the same answers as Adobe Marketo Engage, over the 324 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Marketo Engage was named but was not.ShowHide
Named alongside
The products named in the same answers as Adobe Marketo Engage, over the 324 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Marketo Engage was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Adobe Marketo Engage. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 299 of the 324 answers that named Adobe Marketo Engage and are not a share of its labels.
Domains cited
pipeline.zoominfo.com109
ventureharbour.com87
digitalapplied.com78
blog.hubspot.com71
improvado.io70
g2.com58
drip.com50
insiderone.com48
salesforce.com48
sequenzy.com45
664 of the 664 domain citations in answers naming Adobe Marketo Engage came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Adobe Marketo Engage stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Adobe Marketo Engage stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 390 a month (“adobe marketo engage”)
- AI search demand for its name, est.
- 3 a month
- Its own site
- It sits on Adobe's site (adobe.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 22 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 58 across its categories
- Named in
- 324 answers
- Its own site cited
- in 299 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Adobe Marketo Engage
What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Marketo Engage; a claim can dispute any of them.
Marketo 27Marketo Engage 11Marketo (Adobe) 9Adobe Marketo 7Marketo Engage (Adobe) 6Marketo (Adobe Marketo Engage) 3Marketo Engage (by Adobe) 2Adobe Commerce/Marketo 1Adobe Experience Manager / Marketo 1Adobe Marketo Engage (Marketo) 1Adobe Marketo Engage / Marketo 1Adobe/Marketo 1Marketo / Pardot (Salesforce Account Engagement) 1Marketo Engage (Select tier, by Adobe) 1Marketo Engage / Adobe 1
Follow Adobe Marketo Engage
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Adobe is the company behind Adobe Marketo Engage.ShowHide
The company
Adobe is the company behind Adobe Marketo Engage.
ShowHideOn record
Wikidata- Website
- adobe.com
- Headquarters
- San Jose, United States
- Founded
- 1982
- Employees
- about 25,988 (2021)
- Ownership
- Public, ABS on London Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- A guide to using Marketo Engage APIs
- For
- B2B marketers
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Adobe Marketo Engage's own pages state, read September 28, 2026: developer.adobe.com/marketo-apis, adobe.com/products/adobeconnect/test-form-marketo.html, adobe.com/accessibility/compliance/adobe-marketo-2020-acr.html, helpx.adobe.com/customer-care-office-hours/aem/Marketo-Smart-Campaigns.html, helpx.adobe.com/customer-care-office-hours/marketo/marketo-smartcampaigns.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Marketo Engage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Marketo Engage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Adobe Marketo Engage by email, built from the raw record of the edition. It shows:
- where Adobe Marketo Engage is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Adobe Marketo Engage, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.