Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 46 → 41 of 42
Salesforce · 15 categories · RankedSalesforce Marketing Cloud
324Judge labels
32First choices
94Negative labels
14 / 14Models named it
15Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
15% in Ecommerce marketing for enterprise buyers
Rank 14 of 59 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 27% of its 15 labels there were negative.
What the models named instead of Salesforce Marketing Cloud →By buyer segmentStrongest at enterprise.
Small business43 of 44
0%8 labels
under the label threshold
Mid-market14 of 59
0%15 labels
criticized challenger
Enterprise3 of 54
12%51 labels
criticized challenger
In marketing automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Salesforce Marketing Cloud for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing automation and campaign management | Marketing | 0% | 14 of 59 | 27% | 15 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 26 of 115 | 27% | 11 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 0% | 123 of 124 | 57% | 7 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 0% | 61 of 66 | 57% | 7 | under 10 labels · led by HubSpot Marketing Hub at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile marketing and push | Marketing | 0% | 58 of 80 | 40% | 5 | under 10 labels · led by OneSignal at 45% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 0% | 48 of 117 | 0% | 3 | under 10 labels · led by Customer.io at 17% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 63 of 157 | 0% | 2 | under 10 labels · led by HubSpot Breeze at 24% | |
| Marketing resource management | Marketing | 0% | 107 of 110 | 100% | 2 | under 10 labels · led by Wrike for Marketing at 24% | |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 129 of 142 | 100% | 1 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 74 of 83 | 100% | 1 | under 10 labels · led by Hightouch at 40% | newNew since September 2026: not ranked then, 0% now. |
| Retail, proximity and IoT marketing | Marketing | 0% | 115 of 130 | 100% | 1 | under 10 labels · led by Foursquare Proximity at 15% | |
| Search and social advertising platforms | Marketing | 0% | 83 of 113 | 0% | 1 | under 10 labels · led by Google Ads at 13% | newNew since September 2026: not ranked then, 0% now. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 90 of 111 | 100% | 1 | under 10 labels · led by Customer.io at 17% | |
| Social media management | Marketing | 0% | 38 of 53 | 0% | 1 | under 10 labels · led by Sprout Social at 30% | newNew since September 2026: not ranked then, 0% now. |
| Web analytics | GTM data and infrastructure | 0% | 78 of 91 | 100% | 1 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
Since September 2026, Salesforce Marketing Cloud held within the floor in all fifteen categories: no change cleared 11 points.
Best category · Marketing automation · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 48 → 12 of 51
Enterprise▼−4Since September 2026: 15% → 11%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 15% in September 2026
Inside the floor by 7 pointsRank 2 → 3 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 48 → 14 of 59 |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 26 of 115 |
| Channel marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 123 of 124 |
| Email marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 → 61 of 66 |
| Mobile & push | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 63 → 58 of 80 |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 94 → 48 of 117 |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 63 of 157, unchanged |
| Marketing resource mgt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 107 of 110, unchanged |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 61 → 129 of 142 |
| Warehouse & ETL | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 74 of 83, unchanged |
| Proximity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 115 of 130, unchanged |
| Paid ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 113, unchanged |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 90 of 111, unchanged |
| Social media | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 38 of 53, unchanged |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 78 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Salesforce Marketing Cloud across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Salesforce Marketing Cloud across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 8 | 9 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.1 Fast | 0 | 2 | 1 | 4 | 7 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 2 | 5 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 2 | 1 | 4 | 8 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 3 | 2 | 1 | 6 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct53 labels9
Paraphrase52 labels13
Comparative75 labels12not counted in share
Budget-constrained35 labels7
Scale-constrained39 labels3
Negative70 labels7not counted in share
First choiceAlternativeMentionNegative324 labels in all, every segment counted; 32 of the 51 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Salesforce Marketing Cloud if you need the most robust, enterprise-grade solution that tightly couples customer data with partner relationship management.” Qwen 3.7 Flash · Channel marketing · comparative prompt · first choice
“Choose Salesforce Marketing Cloud if you're a large B2C enterprise running multi-channel campaigns at scale” Kimi K2 · Marketing automation · comparative prompt · alternative
“Cons: Higher cost, steeper learning curve, and longer implementation times (often 6–12 months).” Qwen 3.7 Flash · Ecommerce marketing · direct prompt · alternative
“if you\u2019re already invested in Salesforce, Salesforce Marketing Cloud is a strong option” Mistral Small · Ecommerce marketing · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Omnichannel Tools (Salesforce Marketing Cloud, Adobe, HubSpot): ... They generally do not handle partners well.” Qwen 3.7 Flash · Channel marketing · direct prompt · hard negative
“avoid fully managed "all-in-one" suites (like Segment or Salesforce Marketing Cloud)” Qwen 3.7 Flash · Warehouse & ETL · budget prompt · hard negative
“HubSpot and Salesforce Marketing Cloud (Avoid if you only need email marketing)” Gemini 3.5 Flash · Email marketing · negative prompt · hard negative
“Overkill for non-enterprise; frequent "avoid" recommendations.” Grok 4.1 Fast · Mobile & push · negative prompt · hard negative
Named alongside
The products named in the same answers as Salesforce Marketing Cloud, over the 323 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Salesforce Marketing Cloud was named but was not.ShowHide
Named alongside
The products named in the same answers as Salesforce Marketing Cloud, over the 323 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Salesforce Marketing Cloud was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Salesforce Marketing Cloud. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 296 of the 323 answers that named Salesforce Marketing Cloud and are not a share of its labels.
Domains cited
g2.com88
ventureharbour.com82
improvado.io74
pipeline.zoominfo.com73
insiderone.com70
digitalapplied.com66
klaviyo.com57
sequenzy.com56
guideflow.com52
blog.hubspot.com50
668 of the 668 domain citations in answers naming Salesforce Marketing Cloud came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Salesforce Marketing Cloud stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Salesforce Marketing Cloud stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 6,600 a month (“salesforce marketing cloud”)
- AI search demand for its name, est.
- 350 a month
- Its own site
- It sits on Salesforce's site (salesforce.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 14 of 59 in marketing automation
Segment leader
63%
HubSpot Marketing Hub
- First choices
- 32 across its categories
- Named in
- 323 answers
- Its own site cited
- in 296 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Salesforce Marketing Cloud
What the judge wrote, as written, with how often. The vendor table decides that these count as Salesforce Marketing Cloud; a claim can dispute any of them.
Salesforce Marketing Cloud & Account Engagement (formerly Pardot) 1Salesforce Marketing Cloud (Account Engagement/Pardot) 1Salesforce Marketing Cloud (Advertising Studio) 1Salesforce Marketing Cloud (including Pardot) 1Salesforce Marketing Cloud + Agentforce 1Salesforce Marketing Cloud / Agentforce 1Salesforce Marketing Cloud / Marketing Cloud Engagement 1Salesforce Marketing Cloud / Mobile Studio 1Salesforce Marketing Cloud Engagement 1Salesforce/Account Engagement 1Twilio + Marketing Cloud 1
Follow Salesforce Marketing Cloud
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Salesforce is the company behind Salesforce Marketing Cloud.ShowHide
The company
Salesforce is the company behind Salesforce Marketing Cloud.
ShowHideOn record
Wikidata- Website
- salesforce.com
- Headquarters
- San Francisco, United States
- Founded
- 1999
- Employees
- about 35,000 (2019)
- Ownership
- Public, CRM on New York Stock Exchange
- Also from Salesforce
- Salesforce / Marketing Cloud Next / Agentforce Marketing, Salesforce Agentforce, Salesforce Agentforce / Einstein, Salesforce Agentforce Engagement, Salesforce Agentforce Marketing, Salesforce Agentforce SDR, Salesforce Agentforce Voice, Salesforce Agentforce for Marketing Cloud and 92 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- They know a thing or two about building relationships with digital marketing.
- For
- You oversee marketing strategy, operations, or execution for your organization
- Customers named
- ArxcientSalesfiveMarcus ThomasStream Digital, LLC
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Salesforce Marketing Cloud's own pages state, read September 28, 2026: salesforce.com/crm/cloud-crm, salesforce.com/marketing/cloud, salesforce.com/platform/cloud-data-security, salesforce.com/marketing/salesforce-message-credits, salesforce.com/marketing/salesforce-marketing-champions. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Salesforce Marketing Cloud's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Salesforce Marketing Cloud, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Salesforce Marketing Cloud by email, built from the raw record of the edition. It shows:
- where Salesforce Marketing Cloud is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Salesforce Marketing Cloud, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.