GTM AI Index
Index › Products › Salesforce Marketing Cloud › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Salesforce Marketing Cloud, as AI models named them

In the September 2026 Edition, 376 of the 432 answers collected in the two categories where Salesforce Marketing Cloud holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
HubSpot Marketing Hub78
ActiveCampaign60
Klaviyo35
Brevo25
Omnisend24
Adobe Marketo Engage23
First choices in the 376 answers that did not name Salesforce Marketing Cloud, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Marketing automation and campaign management

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Salesforce Marketing Cloud is not its first choice or an alternative in it.
Small businessSalesforce Marketing Cloud holds 9 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Salesforce Marketing Cloud; it was the first choice in zero. The first choices in those seventy-two answers, seven products in all:

ActiveCampaign41 of 72
HubSpot Marketing Hub17 of 72
Brevo9 of 72
MailerLite3 of 72
Customer.io1 of 72
Mailchimp1 of 72
Sender1 of 72
The full small business standing →
Mid-marketSalesforce Marketing Cloud is #9 of 11 here at 0% of first choices, 14 labels.

Sixty-six of the seventy-two answers did not name Salesforce Marketing Cloud; it was the first choice in zero. The first choices in those sixty-six answers, six products in all:

HubSpot Marketing Hub28 of 66
Brevo14 of 66
ActiveCampaign11 of 66
Adobe Marketo Engage2 of 66
HubSpot Marketing Hub Professional or Enterprise1 of 66
MailerLite1 of 66
The full mid-market standing →
EnterpriseSalesforce Marketing Cloud is #2 of 9 here at 15% of first choices, 45 labels.

Forty-seven of the seventy-two answers did not name Salesforce Marketing Cloud; it was the first choice in twelve. The first choices in those forty-seven answers, four products in all:

Adobe Marketo Engage16 of 47
HubSpot Marketing Hub6 of 47
Salesforce Marketing Cloud Account Engagement2 of 47
Maestra1 of 47
The full enterprise standing →

Ecommerce marketing

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Salesforce Marketing Cloud is not its first choice or an alternative in it.
Small businessSalesforce Marketing Cloud holds 3 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Salesforce Marketing Cloud; it was the first choice in zero. The first choices in those seventy-two answers, sixteen products in all, the eight most named:

Omnisend15 of 72
Klaviyo14 of 72
Shopify13 of 72
HubSpot Marketing Hub9 of 72
ActiveCampaign8 of 72
BigCommerce4 of 72
WooCommerce3 of 72
Brevo2 of 72
8 more in the record.The full small business standing →
Mid-marketSalesforce Marketing Cloud is #9 of 10 here at 0% of first choices, 11 labels.

Sixty-seven of the seventy-two answers did not name Salesforce Marketing Cloud; it was the first choice in zero. The first choices in those sixty-seven answers, thirteen products in all, the eight most named:

HubSpot Marketing Hub16 of 67
Klaviyo15 of 67
Omnisend9 of 67
BigCommerce B2B Edition6 of 67
BigCommerce4 of 67
WooCommerce4 of 67
Shopify3 of 67
Wix2 of 67
5 more in the record.The full mid-market standing →
EnterpriseSalesforce Marketing Cloud is #2 of 12 here at 18% of first choices, 38 labels.

Fifty-two of the seventy-two answers did not name Salesforce Marketing Cloud; it was the first choice in nine. The first choices in those fifty-two answers, eighteen products in all, the eight most named:

Klaviyo6 of 52
Adobe Marketo Engage5 of 52
Shopify5 of 52
BigCommerce4 of 52
Adobe Commerce3 of 52
Bloomreach2 of 52
HubSpot Marketing Hub2 of 52
Insider2 of 52
10 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Salesforce Marketing Cloud neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Salesforce Marketing Cloud only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Salesforce Marketing Cloud's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Salesforce Marketing Cloud was named by a model, not endorsed by anyone.

Salesforce Marketing Cloud's pageAll products