Small business▼−3Since September 2026: 14% → 11%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 14% in September 2026
Inside the floor by 8 pointsRank 4 → 5 of 42
8 categories · RankedSender
105Judge labels
20First choices
3Negative labels
13 / 14Models named it
8Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
11% in Email marketing for small business buyers
Rank 5 of 66 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 10 labels there were negative.
What the models named instead of Sender →By buyer segmentStrongest at small business.
Small business5 of 49
11%22 labels
accepted challenger
Mid-market5 of 66
4%10 labels
accepted challenger
Enterprise22 of 51
0%2 labels
under the label threshold
In email marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Sender for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Email marketing platforms | Marketing | 4% | 5 of 66 | 0% | 10 | accepted challenger | ▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 3% | 13 of 124 | 0% | 5 | under 10 labels · led by Channelscaler at 10% | newNew since September 2026: not ranked then, 4% now. |
| Marketing automation and campaign management | Marketing | 2% | 5 of 59 | 0% | 6 | under 10 labels · led by HubSpot Marketing Hub at 63% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email deliverability and testing tools | Marketing | 2% | 17 of 110 | 0% | 3 | under 10 labels · led by GlockApps at 34% | |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 24 of 111 | 0% | 5 | under 10 labels · led by Customer.io at 17% | |
| Client onboarding platforms | Customer | 0% | 76 of 104 | 33% | 3 | under 10 labels · led by Rocketlane at 47% | |
| Ecommerce marketing | Marketing | 0% | 28 of 115 | 0% | 3 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Conversational marketing platforms | Marketing | 0% | 55 of 87 | 0% | 1 | under 10 labels · led by Tidio at 13% |
Movement
Since September 2026, Sender held within the floor in all eight categories: no change cleared 11 points.
Best category · Email marketing · by segment
Mid-market▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 11% in September 2026
Inside the floor by 4 pointsRank 4 → 5 of 65
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 → 20 of 47
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Email marketing | 11% | 4% | ▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 5 of 66 |
| Channel marketing | 0% | 4% | newNew since September 2026: not ranked then, 4% now. | New this edition | Rank 13 of 124, unchanged |
| Marketing automation | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 5 of 59 |
| Email deliverability | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 17 of 110, unchanged |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 24 of 111, unchanged |
| Client onboarding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 76 of 104, unchanged |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 28 of 115 |
| Conversational mktg | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 55 of 87, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Sender across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Sender across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 5 | 0 | 1 | 6 |
| Grok 4.1 Fast | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 1 | 2 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 0 | 4 |
| Llama 4 Maverick | 1 | 2 | 0 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 0 | 3 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels2
Paraphrase3 labelsNone
Comparative8 labelsNone
Budget-constrained65 labels18
Scale-constrained3 labelsNone
Negative17 labels2not counted in share
First choiceAlternativeMentionNegative105 labels in all, every segment counted; 20 of the 22 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Sender and Brevo stand out as the most cost-effective through-channel marketing platforms with robust free plans” Mistral Small · Channel marketing · budget prompt · first choice
“Start with Sender if you need to send newsletters/marketing emails and want a free, easy-to-use solution.” Qwen 3.7 Flash · Email deliverability · budget prompt · first choice
“Start with Brevo or Sender — they offer the most generous free tiers and lowest entry prices” GLM 4.7 FlashX · Marketing automation · budget prompt · first choice
“likely to be one that offers a free plan or low entry pricing, such as Sender or Brevo” Llama 4 Maverick · Channel marketing · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“positioned more as an all-in-one customer engagement tool than a dedicated onboarding platform” Perplexity Sonar · Client onboarding · budget prompt · soft negative
Named alongside
The products named in the same answers as Sender, over the 105 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sender was named but was not.ShowHide
Named alongside
The products named in the same answers as Sender, over the 105 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sender was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Sender. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 105 of the 105 answers that named Sender and are not a share of its labels.
Domains cited
sender.netYour site77
g2.com37
brevo.com34
emailvendorselection.com30
learn.g2.com30
sequenzy.com29
emailtooltester.com23
getresponse.com22
blog.hubspot.com21
mailtrap.io21
247 of the 324 domain citations in answers naming Sender came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
sender.net is not in Google's top ten for any of the category's searches. In the answers, Sender takes 4% of first choices and HubSpot Marketing Hub takes 35%.ShowHide
Search and answers
sender.net is not in Google's top ten for any of the category's searches. In the answers, Sender takes 4% of first choices and HubSpot Marketing Hub takes 35%.
ShowHideIn search
Google, US estimatesPosition for “email marketing platform”
–
not in the top ten
Position for “best email marketing platform”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“sender”)
- AI search demand for its name, est.
- 10,349 a month
- Organic visits to its site
- about 69,078 a month
- Searches its site ranks for
- 13,765 · 304 in the top three
- Sites linking to it
- 10,751
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 5 of 66 in email marketing
Segment leader
35%
HubSpot Marketing Hub
- First choices
- 20 across its categories
- Named in
- 105 answers
- Its own site cited
- in 105 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on sender.net
1,317
subdomains included
Content
428
counted in the table below
Documentation
322
Product · Integration
12 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 352 | 1 | 2026-08-19 | Landing pages, Email verification | |
| Comparison | 51 | 2 | 2026-09-10 | ||
| Glossary or explainer | 7 | 0 | 2026-04-20 | ||
| News or press | 6 | 0 | 2025-10-16 | ||
| Webinar or virtual event | 5 | 0 | 2025-10-16 | ||
| Case study | 3 | 0 | 2025-10-16 | ||
| Conference or event | 2 | 0 | 2025-10-16 | ||
| Report or ebook | 1 | 0 | 2025-01-28 | ||
| Template or tool | 1 | 0 | 2026-04-20 |
Most recent
- 2026-09-10Emailoctopus alternatives comparison
- 2026-09-10Postmark alternatives comparison
- 2026-08-19New feature mcp server blog
- 2026-05-13Dedicated vs shared ip comparison
- 2026-04-20What is email automation in sender glossary or explainer
- 2026-04-20Pre send checklist template or tool
How it is countedHide how it is counted
Every page sender.net exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Sender
What the judge wrote, as written, with how often. The vendor table decides that these count as Sender; a claim can dispute any of them.
Sender (Formerly MailerLite) 1Sender.net 1
Follow Sender
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Sender.ShowHide
The company
Sender.
ShowHideOn record
Wikidata- Website
- sender.net
- Headquarters
- Vilnius, Lithuania
- Founded
- 2012
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Email Marketing Platform for Growing Businesses
- For
- growing businesses
- Price stated
- Free Forever plan sender.net
- Starting price
- 0 sender.net/pricing
- Free plan or trial
- Free Forever plan for 2,500 subscribers and up to 15,000 emails/month sender.net
- Integrations claimed
- 100 sender.net/pricing
- Certifications
- GDPR CompliantISO Certified
- Hosting
- EU
- Not stated on the pages read
- Customers
What Sender's own pages state, read September 28, 2026: sender.net, sender.net/pricing, sender.net/product, sender.net/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sender's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sender, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Sender by email, built from the raw record of the edition. It shows:
- where Sender is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Sender, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.