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Email marketing platforms · September 2026 Edition

Brevo vs Sender

Zero of twelve models named Brevo first on the direct prompt; zero named Sender. Brevo was named by twelve of the twelve models and Sender by ten and Brevo carries 40 labels and Sender 17, so the shares are not directly comparable.

Brevo

accepted challenger

Paris, France, founded 2012. Named in nine categories this edition.

Sender

accepted challenger

Vilnius, Lithuania, founded 2012. Named in six categories this edition.

First-choice share16%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 13; printed, not drawn.
Labels4017A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brevo reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in twelve of the twelve direct answers. ActiveCampaign vs Brevo · ActiveCampaign vs Sender · HubSpot Marketing Hub vs Brevo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
BrevoFirst choices, of twelve modelsSender
Direct00
Paraphrase00
Comparative10
Budget-constrained65
Scale-constrained10
Negative002 against Brevo
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Brevo and Sender were named in the same answer fifty-six times, of the 325 answers naming Brevo and the 75 naming Sender. In those answers Sender took the first choice eleven times and Brevo fifteen.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Brevo and Sender stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Brevo Sender first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brevo on the left and Sender on the right.

The direct prompt

The plain question, one answer per model, grouped by where Brevo and Sender stood in it.

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashActiveCampaign alternatives: Brevo, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
Grok 4.1 FastActiveCampaign, HubSpot Marketing Hub alternatives: Adobe Marketo Engage, Brevo
Mistral SmallActiveCampaign alternatives: Brevo, HubSpot Marketing Hub
GLM 4.7 FlashXActiveCampaign alternatives: Brevo, HubSpot Marketing Hub, Klaviyo

Neither was named

8 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: ActiveCampaign
GPT-5.4 miniActiveCampaign alternatives: Braze, HubSpot Marketing Hub
Perplexity SonarHubSpot Marketing Hub alternatives: ActiveCampaign
DeepSeek V4 FlashActiveCampaign alternatives: HubSpot Marketing Hub
Llama 4 MaverickActiveCampaign, HubSpot Marketing Hub
Qwen 3.7 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Customer.io
Kimi K2ActiveCampaign alternatives: HubSpot Marketing Hub
MiniMax M2.5ActiveCampaign alternatives: Adobe Marketo Engage, HubSpot Marketing Hub

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Brevo14%#2 of 13
Sender14%#4 of 13
The full small business standing →
Mid-marketThe figures above
Brevo leads by four points.
Brevo16%#3 of 13
Sender11%#4 of 13
The full mid-market standing →
Enterprise
Brevo leads by twelve points.
Brevo12%#4 of 13
Sender0%#– of 13
The full enterprise standing →

What the models said about Brevo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Variable/low deliverability (75-84% inbox, high spam rates 15-24% in tests), struggles with Microsoft inboxes.” Grok 4.1 Fast · negative prompt · hard negative
“Deliverability is inconsistent — has dropped to 68% in 2023” DeepSeek V4 Flash · negative prompt · soft negative
“Brevo offers the best overall free plan with an unusually high send allowance and a free CRM layer most competitors don't offer” Claude Haiku 4.5 · budget prompt · first choice
“For most small businesses, MailerLite or Brevo offer the best balance of features, ease of use, and affordability.” Qwen 3.7 Flash · budget prompt · first choice

What the models said about Sender

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Sender.net stands out as the best email marketing platform for a company with a limited budget.” Grok 4.1 Fast · budget prompt · first choice
“If you have fewer than 2,500 subscribers and want automations for free, choose Sender.” Gemini 3.5 Flash · budget prompt · first choice
“Sender is the best overall choice—it offers the most features at the lowest price point” MiniMax M2.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.