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Email marketing platforms · September 2026 Edition

ActiveCampaign vs Brevo

Nine of twelve models named ActiveCampaign first on the direct prompt; zero named Brevo. Both were named by all twelve models and ActiveCampaign carries 56 labels and Brevo 40, so the shares are not directly comparable.

ActiveCampaign

endorsed leader

Chicago, United States, founded 2003. Named in ten categories this edition.

Brevo

accepted challenger

Paris, France, founded 2012. Named in nine categories this edition.

First-choice share40%16%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 13; printed, not drawn.
Labels5640A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ActiveCampaign reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in twelve of the twelve direct answers. ActiveCampaign vs HubSpot Marketing Hub · HubSpot Marketing Hub vs Brevo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ActiveCampaignFirst choices, of twelve modelsBrevo
Direct90
Paraphrase50
Comparative11
Budget-constrained063 against ActiveCampaign
Scale-constrained41
Negative105 against ActiveCampaign · 2 against Brevo
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where ActiveCampaign and Brevo stood in it.

ActiveCampaign first, Brevo an alternative

9 of 12 modelsBrevo was named in the answer but not as the choice, or not at all.
GPT-5.4 miniActiveCampaign alternatives: Braze, HubSpot Marketing Hub
Gemini 3.5 FlashActiveCampaign alternatives: Brevo, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
Grok 4.1 FastActiveCampaign, HubSpot Marketing Hub alternatives: Adobe Marketo Engage, Brevo
Mistral SmallActiveCampaign alternatives: Brevo, HubSpot Marketing Hub
DeepSeek V4 FlashActiveCampaign alternatives: HubSpot Marketing Hub
Llama 4 MaverickActiveCampaign, HubSpot Marketing Hub
Kimi K2ActiveCampaign alternatives: HubSpot Marketing Hub
GLM 4.7 FlashXActiveCampaign alternatives: Brevo, HubSpot Marketing Hub, Klaviyo
MiniMax M2.5ActiveCampaign alternatives: Adobe Marketo Engage, HubSpot Marketing Hub

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: ActiveCampaign
Perplexity SonarHubSpot Marketing Hub alternatives: ActiveCampaign
Qwen 3.7 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Customer.io

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ActiveCampaign leads by twenty-two points.
ActiveCampaign36%#1 of 13
Brevo14%#2 of 13
The full small business standing →
Mid-marketThe figures above
ActiveCampaign leads by twenty-four points.
ActiveCampaign40%#1 of 13
Brevo16%#3 of 13
The full mid-market standing →
Enterprise
The order flips: Brevo leads at enterprise.
Brevo12%#4 of 13
ActiveCampaign4%#5 of 13
The full enterprise standing →

What the models said about ActiveCampaign

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Avoid Mailchimp/ActiveCampaign/Constant Contact at larger list sizes” Qwen 3.7 Flash · budget prompt · hard negative
“| ActiveCampaign | Locks advanced features behind expensive tiers |” Kimi K2 · negative prompt · hard negative
“For most mid-market B2B companies, ActiveCampaign offers the best balance of sophisticated email automation, reasonable pricing, and scalability.” Mistral Small · direct prompt · first choice

What the models said about Brevo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Variable/low deliverability (75-84% inbox, high spam rates 15-24% in tests), struggles with Microsoft inboxes.” Grok 4.1 Fast · negative prompt · hard negative
“Deliverability is inconsistent — has dropped to 68% in 2023” DeepSeek V4 Flash · negative prompt · soft negative
“Brevo offers the best overall free plan with an unusually high send allowance and a free CRM layer most competitors don't offer” Claude Haiku 4.5 · budget prompt · first choice
“For most small businesses, MailerLite or Brevo offer the best balance of features, ease of use, and affordability.” Qwen 3.7 Flash · budget prompt · first choice
Also compared
ActiveCampaign vs HubSpot Marketing HubHubSpot Marketing Hub vs BrevoThe full email marketing standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.