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Email marketing platforms · October 2026 Edition

Brevo vs Moosend

Zero of fourteen models named Brevo first on the direct prompt; zero named Moosend. Brevo was named by thirteen of the fourteen models and Moosend by eight and Brevo carries 37 labels and Moosend 11, so the shares are not directly comparable.

Brevo

accepted challenger

Paris, France, founded 2012. Named in thirteen categories this edition.

Moosend

accepted challenger

Named in five categories this edition.

First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 14; printed, not drawn.
Labels3711A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brevo reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in thirteen of the fourteen direct answers. HubSpot Marketing Hub vs Brevo · HubSpot Marketing Hub vs Moosend · ActiveCampaign vs Brevo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrevoFirst choices, of fourteen modelsMoosend
Direct00
Paraphrase00
Comparative10
Budget-constrained71
Scale-constrained00
Negative003 against Brevo · 1 against Moosend
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Brevo and Moosend stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Brevo Moosend first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brevo on the left and Moosend on the right.

The direct prompt

The plain question, one answer per model, grouped by where Brevo and Moosend stood in it.

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: ActiveCampaign, Brevo, GetResponse
GLM 4.7 FlashXHubSpot Marketing Hub alternatives: ActiveCampaign, Brevo, Klaviyo

Neither was named

12 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Customer.io, Salesforce Marketing Cloud Account Engagement
Perplexity SonarHubSpot Marketing Hub alternatives: ActiveCampaign, Outreach, Salesloft, ZoomInfo Marketing
Grok 4.1 FastHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage
Mistral SmallActiveCampaign, HubSpot Marketing Hub
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Salesforce Marketing Cloud
Llama 4 MaverickActiveCampaign alternatives: Dotdigital, Salesforce Email Marketing
Qwen 3.7 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement, SharpSpring
Kimi K2ActiveCampaign, HubSpot Marketing Hub
MiniMax M2.5ActiveCampaign alternatives: HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
GPT-6 LunaHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Muse Glimmer 30BActiveCampaign, HubSpot Marketing Hub alternatives: Adobe Marketo Engage

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brevo leads by eighteen points.
Brevo18%#3 of 11
Moosend0%#– of 11
The full small business standing →
Mid-marketThe figures above
Brevo leads by eleven points.
Brevo12%#3 of 14
Moosend2%#7 of 14
The full mid-market standing →
Enterprise
Brevo leads by nine points.
Brevo9%#4 of 13
Moosend0%#– of 13
The full enterprise standing →

What the models said about Brevo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Multiple Reddit users mention Brevo throttling speed or suspending accounts that spike in volume.” Claude Haiku 4.5 · negative prompt · soft negative
“Brevo is the most cited "best budget" platform because of the unlimited contacts free tier and email-volume pricing.” Muse Glimmer 30B · budget prompt · first choice

What the models said about Moosend

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Excluded from some "best of" lists due to overlapping features with other tools and potential limitations in scalability” Mistral Small · negative prompt · soft negative
“The most cost-effective email marketing platforms are Moosend, MailerLite, and Brevo.” Claude Haiku 4.5 · budget prompt · first choice
“No free plan (30-day trial) | ~$7–$9/mo (unlimited emails) | Automation-heavy needs without daily caps” Grok 4.1 Fast · budget prompt · alternative
“Extremely low-cost paid tiers... Moosend punches well above its weight class.” Gemini 3.5 Flash · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.