Email marketing platforms · October 2026 Edition
ActiveCampaign vs Sender
Five of fourteen models named ActiveCampaign first on the direct prompt; zero named Sender. ActiveCampaign was named by fourteen of the fourteen models and Sender by ten and ActiveCampaign carries 56 labels and Sender 10, so the shares are not directly comparable.
Chicago, United States, founded 2003. Named in seventeen categories this edition.
Vilnius, Lithuania, founded 2012. Named in eight categories this edition.
First-choice share28%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate11%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 14; printed, not drawn.
Labels5610A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ActiveCampaign reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in thirteen of the fourteen direct answers. HubSpot Marketing Hub vs ActiveCampaign · HubSpot Marketing Hub vs Sender · ActiveCampaign vs Brevo
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ActiveCampaignFirst choices, of fourteen modelsSender
Direct50
Paraphrase80
Comparative00
Budget-constrained02
Scale-constrained30
Negative206 against ActiveCampaign
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where ActiveCampaign and Sender stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | |
ActiveCampaign Sender first choice named as an alternative argued againstblank: not namedEach cell is one answer, ActiveCampaign on the left and Sender on the right.The direct prompt
The plain question, one answer per model, grouped by where ActiveCampaign and Sender stood in it.
ActiveCampaign first, Sender not the choice
5 of 14 modelsSender was named in the answer but not as the choice, or not at all.Mistral SmallActiveCampaign, HubSpot Marketing Hub
Llama 4 MaverickActiveCampaign alternatives: Dotdigital, Salesforce Email Marketing
Kimi K2ActiveCampaign, HubSpot Marketing Hub
MiniMax M2.5ActiveCampaign alternatives: HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
Muse Glimmer 30BActiveCampaign, HubSpot Marketing Hub alternatives: Adobe Marketo Engage
Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5HubSpot Marketing Hub alternatives: ActiveCampaign, Brevo, GetResponse
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Customer.io, Salesforce Marketing Cloud Account Engagement
Perplexity SonarHubSpot Marketing Hub alternatives: ActiveCampaign, Outreach, Salesloft, ZoomInfo Marketing
Grok 4.20HubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Salesforce Marketing Cloud
Qwen 3.7 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement, SharpSpring
GLM 4.7 FlashXHubSpot Marketing Hub alternatives: ActiveCampaign, Brevo, Klaviyo
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
GPT-6 LunaHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ActiveCampaign leads by fifteen points.
ActiveCampaign25%#1 of 11Sender11%#5 of 11Mid-marketThe figures above
ActiveCampaign leads by twenty-five points.
ActiveCampaign28%#2 of 14Sender4%#5 of 14Enterprise
ActiveCampaign leads by four points.
ActiveCampaign4%#6 of 13Sender0%#– of 13What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“some tools look affordable at small list sizes but leave the budget bracket quickly as subscriber counts rise, including Mailchimp, ActiveCampaign, and Constant Contact” Perplexity Sonar · negative prompt · soft negative
“ActiveCampaign - known for its robust email automation and lightweight CRM functionality, making it popular among mid-sized B2B teams.” Llama 4 Maverick · direct prompt · first choice
“For most mid-market B2B companies, ActiveCampaign provides the best balance of automation depth, ease of use, and pricing.” MiniMax M2.5 · direct prompt · first choice
“If your priority is advanced automation and a robust all-in-one platform, ActiveCampaign is often the best choice.” Mistral Small · direct prompt · first choice
What the models said about Sender
No label in this category carried a quote.
Also compared
HubSpot Marketing Hub vs ActiveCampaignHubSpot Marketing Hub vs SenderActiveCampaign vs BrevoActiveCampaign vs MailerLiteActiveCampaign vs KlaviyoActiveCampaign vs MoosendActiveCampaign vs MailchimpBrevo vs SenderMailerLite vs SenderSender vs KlaviyoSender vs MoosendSender vs MailchimpAll twenty-eight head-to-head pages and the full email marketing standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.