ActiveCampaign vs Sender
Nine of twelve models named ActiveCampaign first on the direct prompt; zero named Sender. ActiveCampaign was named by twelve of the twelve models and Sender by ten and ActiveCampaign carries 56 labels and Sender 17, so the shares are not directly comparable.
Chicago, United States, founded 2003. Named in ten categories this edition.
Vilnius, Lithuania, founded 2012. Named in six categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.
By framing
ActiveCampaignFirst choices, of twelve modelsSender
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | |
ActiveCampaign Sender first choice named as an alternative argued againstblank: not namedEach cell is one answer, ActiveCampaign on the left and Sender on the right.The direct prompt
ActiveCampaign first, Sender not the choice
9 of 12 modelsSender was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 12 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ActiveCampaign36%#1 of 13Sender14%#4 of 13ActiveCampaign40%#1 of 13Sender11%#4 of 13ActiveCampaign4%#5 of 13Sender0%#– of 13What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid Mailchimp/ActiveCampaign/Constant Contact at larger list sizes” Qwen 3.7 Flash · budget prompt · hard negative
“| ActiveCampaign | Locks advanced features behind expensive tiers |” Kimi K2 · negative prompt · hard negative
“For most mid-market B2B companies, ActiveCampaign offers the best balance of sophisticated email automation, reasonable pricing, and scalability.” Mistral Small · direct prompt · first choice
What the models said about Sender
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Sender.net stands out as the best email marketing platform for a company with a limited budget.” Grok 4.1 Fast · budget prompt · first choice
“If you have fewer than 2,500 subscribers and want automations for free, choose Sender.” Gemini 3.5 Flash · budget prompt · first choice
“Sender is the best overall choice—it offers the most features at the lowest price point” MiniMax M2.5 · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.