HubSpot Marketing Hub vs ActiveCampaign
Twelve of fourteen models named HubSpot Marketing Hub first on the direct prompt; five named ActiveCampaign. Both were named by all fourteen models and HubSpot Marketing Hub carries 52 labels and ActiveCampaign 56, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-eight categories this edition.
Chicago, United States, founded 2003. Named in seventeen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.
By framing
HubSpot Marketing HubFirst choices, of fourteen modelsActiveCampaign
Across every category in the October 2026 Edition, HubSpot Marketing Hub and ActiveCampaign were named in the same answer 328 times, of the 987 answers naming HubSpot Marketing Hub and the 481 naming ActiveCampaign. In those answers ActiveCampaign took the first choice fifty-three times and HubSpot Marketing Hub 108.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
HubSpot Marketing Hub ActiveCampaign first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and ActiveCampaign on the right.The direct prompt
Both were the first choice
3 of 14 modelsThe answer named them together, and the judge labeled each a first choice.HubSpot Marketing Hub first, ActiveCampaign an alternative
9 of 14 modelsActiveCampaign was named in the answer but not as the choice, or not at all.ActiveCampaign first, HubSpot Marketing Hub an alternative
2 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ActiveCampaign25%#1 of 11HubSpot Marketing Hub24%#2 of 11HubSpot Marketing Hub35%#1 of 14ActiveCampaign28%#2 of 14HubSpot Marketing Hub29%#1 of 13ActiveCampaign4%#6 of 13What the models said about HubSpot Marketing Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Recommending HubSpot to small businesses is irresponsible, and for everyone except B2B companies doing £1M+ in revenue, it's a trap.” Claude Haiku 4.5 · negative prompt · hard negative
“HubSpot and Salesforce Marketing Cloud (Avoid if you only need email marketing)” Gemini 3.5 Flash · negative prompt · hard negative
“If you're a B2B company with a complex sales cycle, HubSpot remains the most complete option — with caveats. ... Best for B2B Winner: HubSpot with significant cost caveats.” Muse Glimmer 30B · direct prompt · first choice
What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“some tools look affordable at small list sizes but leave the budget bracket quickly as subscriber counts rise, including Mailchimp, ActiveCampaign, and Constant Contact” Perplexity Sonar · negative prompt · soft negative
“ActiveCampaign - known for its robust email automation and lightweight CRM functionality, making it popular among mid-sized B2B teams.” Llama 4 Maverick · direct prompt · first choice
“For most mid-market B2B companies, ActiveCampaign provides the best balance of automation depth, ease of use, and pricing.” MiniMax M2.5 · direct prompt · first choice
“If your priority is advanced automation and a robust all-in-one platform, ActiveCampaign is often the best choice.” Mistral Small · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.