ActiveCampaign vs Mailchimp
Five of fourteen models named ActiveCampaign first on the direct prompt; zero named Mailchimp. Both were named by all fourteen models and ActiveCampaign carries 56 labels and Mailchimp 50, so the shares are not directly comparable.
Chicago, United States, founded 2003. Named in seventeen categories this edition.
Atlanta, United States, founded 2001. Named in sixteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.
By framing
ActiveCampaignFirst choices, of fourteen modelsMailchimp
Across every category in the October 2026 Edition, ActiveCampaign and Mailchimp were named in the same answer 208 times, of the 481 answers naming ActiveCampaign and the 388 naming Mailchimp. In those answers Mailchimp took the first choice nine times and ActiveCampaign forty-four.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | | |
ActiveCampaign Mailchimp first choice named as an alternative argued againstblank: not namedEach cell is one answer, ActiveCampaign on the left and Mailchimp on the right.The direct prompt
ActiveCampaign first, Mailchimp not the choice
5 of 14 modelsMailchimp was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ActiveCampaign25%#1 of 11Mailchimp5%#6 of 11ActiveCampaign28%#2 of 14Mailchimp2%#8 of 14ActiveCampaign4%#6 of 13Mailchimp0%#13 of 13What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“some tools look affordable at small list sizes but leave the budget bracket quickly as subscriber counts rise, including Mailchimp, ActiveCampaign, and Constant Contact” Perplexity Sonar · negative prompt · soft negative
“ActiveCampaign - known for its robust email automation and lightweight CRM functionality, making it popular among mid-sized B2B teams.” Llama 4 Maverick · direct prompt · first choice
“For most mid-market B2B companies, ActiveCampaign provides the best balance of automation depth, ease of use, and pricing.” MiniMax M2.5 · direct prompt · first choice
“If your priority is advanced automation and a robust all-in-one platform, ActiveCampaign is often the best choice.” Mistral Small · direct prompt · first choice
What the models said about Mailchimp
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“One comparison explicitly says to avoid it if many contacts unsubscribe or bounce, because you may still be billed for them.” Perplexity Sonar · negative prompt · hard negative
“Criticized for charging for inactive or unsubscribed contacts, which can become expensive as your list grows.” Mistral Small · negative prompt · hard negative
“Very small list (<500 contacts) & want forever‑free | Mailchimp (free) or SendinBlue (free daily limit) | Generous free tier, easy to upgrade later.” MiniMax M2.5 · budget prompt · first choice
“Best Overall & Beginner-Friendly ### 1. Mailchimp - Best for: Beginners and small businesses” Kimi K2 · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.