Intuit · 16 categories · RankedMailchimp
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI marketing agents | Marketing | 4% | 4 of 157 | 0% | 6 | under 10 labels · led by HubSpot Breeze at 24% | |
| Marketing automation and campaign management | Marketing | 2% | 7 of 59 | 43% | 30 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 2% | 12 of 66 | 52% | 50 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 2% | 15 of 117 | 0% | 4 | under 10 labels · led by Customer.io at 17% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 25 of 115 | 37% | 30 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 28 of 135 | 12% | 8 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 0% | 58 of 124 | 25% | 4 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 89 of 111 | 33% | 3 | under 10 labels · led by Customer.io at 17% | |
| Customer education and LMS | Customer | 0% | 55 of 86 | 0% | 1 | under 10 labels · led by LearnUpon at 26% | newNew since September 2026: not ranked then, 0% now. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 64 of 142 | 0% | 1 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 0% | 84 of 159 | 0% | 1 | under 10 labels · led by Segment at 37% | newNew since September 2026: not ranked then, 0% now. |
| Direct mail and gifting platforms | Marketing | 0% | 72 of 90 | 100% | 1 | under 10 labels · led by Sendoso at 25% | |
| Email deliverability and testing tools | Marketing | 0% | 87 of 110 | 0% | 1 | under 10 labels · led by GlockApps at 34% | |
| Marketing resource management | Marketing | 0% | 72 of 110 | 0% | 1 | under 10 labels · led by Wrike for Marketing at 24% | |
| Marketing | 0% | 52 of 68 | 0% | 1 | under 10 labels · led by Postalytics at 44% | newNew since September 2026: not ranked then, 0% now. | |
| Value selling tools | Sales | 0% | 88 of 116 | 0% | 1 | under 10 labels · led by Minoa at 21% |
Movement
By model
How each model treated Mailchimp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 5 | 3 | 10 |
| GPT-5.4 mini | 0 | 4 | 2 | 3 | 9 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 6 | 8 |
| Perplexity Sonar | 0 | 4 | 2 | 1 | 7 |
| Grok 4.1 Fast | 0 | 4 | 4 | 5 | 13 |
| Mistral Small | 0 | 7 | 2 | 2 | 11 |
| DeepSeek V4 Flash | 0 | 3 | 3 | 5 | 11 |
| Llama 4 Maverick | 0 | 1 | 2 | 1 | 4 |
| Qwen 3.7 Flash | 0 | 4 | 5 | 9 | 18 |
| Kimi K2 | 2 | 5 | 3 | 4 | 14 |
| GLM 4.7 FlashX | 1 | 3 | 2 | 6 | 12 |
| MiniMax M2.5 | 3 | 2 | 6 | 2 | 13 |
| GPT-6 Luna | 0 | 0 | 1 | 2 | 3 |
| Muse Glimmer 30B | 1 | 3 | 1 | 5 | 10 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Very small list (<500 contacts) & want forever‑free | Mailchimp (free) or SendinBlue (free daily limit) | Generous free tier, easy to upgrade later.” MiniMax M2.5 · Email marketing · budget prompt · first choice
“Three tools that stand out for their affordability and effectiveness are Mailchimp, Hubspot, and Marketo.” Muse Glimmer 30B · AI marketing agents · budget prompt · first choice
“Best Overall & Beginner-Friendly ### 1. Mailchimp - Best for: Beginners and small businesses” Kimi K2 · Email marketing · comparative prompt · first choice
“Start with HubSpot's free plan or Mailchimp for comprehensive marketing” Kimi K2 · Mobile apps · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Mailchimp: While famous, long-time users often complain that it becomes incredibly expensive once you scale past a certain contact limit. Their support is also often criticized” Qwen 3.7 Flash · Ecommerce marketing · negative prompt · hard negative
“One comparison explicitly says to avoid it if many contacts unsubscribe or bounce, because you may still be billed for them.” Perplexity Sonar · Email marketing · negative prompt · hard negative
“"Mass Email" tools (like SendGrid or MailChimp add-ons) that claim to handle channels ... Do not use these for TCM.” Qwen 3.7 Flash · Channel marketing · negative prompt · hard negative
“Criticized for charging for inactive or unsubscribed contacts, which can become expensive as your list grows.” Mistral Small · Email marketing · negative prompt · hard negative
Named alongside
The products named in the same answers as Mailchimp, over the 388 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mailchimp was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 339 of the 388 answers that named Mailchimp and are not a share of its labels.
Domains cited
737 of the 737 domain citations in answers naming Mailchimp came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mailchimp.com is not in Google's top ten for any of the category's searches. In the answers, Mailchimp takes 4% of first choices and HubSpot Breeze takes 24%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 368,000 a month (“mailchimp”)
- AI search demand for its name, est.
- 6,862 a month
- Organic visits to its site
- about 1,931,402 a month
- Searches its site ranks for
- 107,032 · 9,488 in the top three
- Sites linking to it
- 479,356
- Paid Google search
- 5 searches its ads show for, about 29 clicks and $1,214 a month (estimate)
In answers
This edition- First choices
- 14 across its categories
- Named in
- 388 answers
- Its own site cited
- in 339 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,603 | 0 | 2026-05-27 | ||
| Glossary or explainer | 122 | 1 | 2026-08-24 | ||
| News or press | 99 | 0 | 2026-06-17 | ||
| Comparison | 91 | 1 | 2026-08-24 | ||
| Case study | 78 | 0 | 2025-03-21 | ||
| Report or ebook | 63 | 0 | 2020-07-06 | ||
| Template or tool | 29 | 0 | 2017-11-02 | ||
| Webinar or virtual event | 21 | undated | |||
| Podcast or video | 6 | undated | |||
| Conference or event | 4 | 0 | 2016-09-20 |
Most recent
- 2026-08-24What is the best way to ask for product reviews via email glossary or explainer
- 2026-08-24Whatsapp vs sms comparison
- 2026-06-17Mailchimp native b2b support shopify merchants news or press
- 2026-05-27Business owners ai survey blog
- 2026-04-10Short code vs long code sms comparison
- 2026-04-10Create a successful promotional strategy blog
How it is countedHide how it is counted
Every page mailchimp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Mailchimp
Follow Mailchimp
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mailchimp.ShowHide
The company
On record
Wikidata- Website
- mailchimp.com
- Headquarters
- Atlanta, United States
- Founded
- 2001
- Employees
- about 800
- Ownership
- Part of Intuit
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Marketing plans that grow with you
- Price stated
- Free for 14 days; then, starts at $20/month mailchimp.com/pricing/marketing
- Starting price
- 20 mailchimp.com/pricing/marketing
- Free plan or trial
- Under 250 contacts? It's free. Free for 14 days. mailchimp.com/pricing/marketing
- Integrations claimed
- 300 mailchimp.com/pricing/marketing
- Certifications
- Visa Cardholder Information Security and Compliance (CISP)MasterCard® Site Data Protection Program (SDP)Discovery Information Security and Compliance (DISC)SOC 2ISO 27001VPAT®EU-U.S. Data Privacy Framework (EU-U.S. DPF)UK Extension to the EU-U.S. DPF
- Hosting
- United States
- Customers named
- Stash Hotel RewardsHC BrandsThe Breakthrough Coach
What Mailchimp's own pages state, read September 28, 2026: mailchimp.com, mailchimp.com/pricing/marketing, mailchimp.com/about/security, mailchimp.com/features, mailchimp.com/case-studies. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mailchimp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mailchimp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mailchimp by email, built from the raw record of the edition. It shows:
- where Mailchimp is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mailchimp, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.