Mailchimp

Named in 32 judge labels across 2 categories by 6 of 6 models in the September 2026 Edition. 0 first choices, 17 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Best standing

0% in Email marketing

Rank 36 of 36 products named in email marketing platforms, criticized challenger. 0 of 6 models made it the first choice on the direct prompt; 50% of its 20 labels there were negative.

Standing by category

Every category where a model named Mailchimp. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
Email marketing platforms conflict disclosed	Marketing	0%	36 of 36	50%	20	criticized challenger
Marketing automation and campaign management conflict disclosed	Marketing	0%	22 of 23	58%	12	criticized challenger

By model

How each model treated Mailchimp across every prompt where it was named. Six models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Opus 5	0	0	4	3	7
Claude Opus 4.8	0	2	1	4	7
GPT-6 Astra	0	2	1	2	5
GPT-5.6 Sol	1	0	0	2	3
Gemini 3.1 Pro	0	1	0	5	6
Perplexity Sonar Pro	0	2	1	1	4

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best general small-business choice: Mailchimp” GPT-5.6 Sol · Email marketing · comparative prompt · first choice

“Choose Mailchimp if you only need simple email sequences and want an easy starter option.” Perplexity Sonar Pro · Marketing automation · budget prompt · alternative

“Mailchimp and MailerLite are often recommended for simpler needs and smaller teams.” Perplexity Sonar Pro · Email marketing · comparative prompt · alternative

“include it as a simpler baseline rather than assuming you need a larger suite” GPT-6 Astra · Email marketing · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Mailchimp is the clearest documented case. Since Intuit acquired Mailchimp ... the platform has raised prices or reduced free plan limits nearly every year” Claude Opus 5 · Email marketing · negative prompt · hard negative

“Verdict: Avoid if you want simple, predictable pricing and only need to send basic newsletters.” Gemini 3.1 Pro · Email marketing · negative prompt · hard negative

“The Verdict: Avoid if you are a fast-growing startup on a budget.” Gemini 3.1 Pro · Marketing automation · negative prompt · hard negative

“Mailchimp is the clearest "watch out" case” Perplexity Sonar Pro · Email marketing · negative prompt · hard negative

Names read as Mailchimp

What the judge wrote, as written, with how often. The vendor table decides that these count as Mailchimp; a claim can dispute any of them.

Every label used the canonical name.

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Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mailchimp, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.