Small business▼−8Since September 2026: 36% → 28%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
28%from 36% in September 2026
Inside the floor by 3 pointsRank 1 of 42, unchanged
17 categories · RankedActiveCampaign
482Judge labels
70First choices
64Negative labels
14 / 14Models named it
17Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
39% in Marketing automation for small business buyers
Rank 2 of 66 in the mid-market standingaccepted challenger
5 of 14 models made it the first choice on the direct prompt; 11% of its 56 labels there were negative.
What the models named instead of ActiveCampaign →By buyer segmentStrongest at mid-market.
Small business1 of 49
25%50 labels
accepted challenger
Mid-market2 of 66
28%56 labels
accepted challenger
Enterprise7 of 51
4%42 labels
criticized challenger
In email marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ActiveCampaign for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Email marketing platforms | Marketing | 28% | 2 of 66 | 11% | 56 | accepted challenger | ▼−10Since September 2026: 40% → 30%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 6% | 3 of 59 | 7% | 58 | accepted challenger | ▼−6Since September 2026: 13% → 7%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 4% | 6 of 115 | 6% | 32 | accepted challenger | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 2% | 14 of 157 | 17% | 6 | under 10 labels · led by HubSpot Breeze at 24% | |
| Channel partner and local marketing | Partner and channel | 2% | 17 of 124 | 0% | 4 | under 10 labels · led by Channelscaler at 10% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| CRM | Revenue operations | 0% | 19 of 64 | 20% | 5 | under 10 labels · led by HubSpot CRM at 59% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Creative automation platforms | Marketing | 0% | 25 of 109 | 0% | 4 | under 10 labels · led by Bannerflow at 19% | |
| Mobile marketing and push | Marketing | 0% | 22 of 80 | 0% | 4 | under 10 labels · led by OneSignal at 45% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 25 of 111 | 0% | 4 | under 10 labels · led by Customer.io at 17% | |
| Attribution and marketing mix modeling | Marketing | 0% | 35 of 123 | 0% | 3 | under 10 labels · led by Dreamdata at 27% | newNew since September 2026: not ranked then, 0% now. |
| Conversational marketing platforms | Marketing | 0% | 31 of 87 | 0% | 3 | under 10 labels · led by Tidio at 13% | |
| Mobile apps | Marketing | 0% | 33 of 117 | 0% | 3 | under 10 labels · led by Customer.io at 17% | newNew since September 2026: not ranked then, 0% now. |
| Content marketing platforms | Marketing | 0% | 38 of 135 | 0% | 2 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email deliverability and testing tools | Marketing | 0% | 57 of 110 | 0% | 2 | under 10 labels · led by GlockApps at 34% | |
| Sales engagement platforms | Sales | 0% | 30 of 66 | 0% | 2 | under 10 labels · led by Apollo.io at 35% | goneNot named this edition; 0% in September 2026. |
| Landing pages and interactive content | Marketing | 0% | 43 of 69 | 0% | 1 | under 10 labels · led by Unbounce at 30% | newNew since September 2026: not ranked then, 0% now. |
| Lead routing and management | Sales | 0% | 70 of 111 | 0% | 1 | under 10 labels · led by LeadAngel at 26% | goneNot named this edition; 0% in September 2026. |
Movement
Since September 2026, ActiveCampaign held within the floor in all seventeen categories: no change cleared 11 points.
Best category · Email marketing · by segment
Mid-market▼−10Since September 2026: 40% → 30%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
30%from 40% in September 2026
Inside the floor by 1 pointRank 1 → 2 of 65
Enterprise=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 5 → 7 of 47
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Email marketing | 40% | 30% | ▼−10Since September 2026: 40% → 30%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 → 2 of 66 |
| Marketing automation | 13% | 7% | ▼−6Since September 2026: 13% → 7%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 59, unchanged |
| Ecommerce marketing | 2% | 5% | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 6 of 115 |
| AI marketing agents | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 14 of 157, unchanged |
| Channel marketing | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 17 of 124 |
| CRM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 19 of 64 |
| Creative automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 109, unchanged |
| Mobile & push | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 22 of 80 |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 111, unchanged |
| Attribution & MMM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 35 of 123, unchanged |
| Conversational mktg | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 31 of 87, unchanged |
| Mobile apps | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 33 of 117, unchanged |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 52 → 38 of 135 |
| Email deliverability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 57 of 110, unchanged |
| Sales engagement | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 30 of 66 |
| Landing pages | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 69, unchanged |
| Lead routing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 74 → 70 of 111 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ActiveCampaign across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ActiveCampaign across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 9 | 4 | 1 | 15 |
| GPT-5.4 mini | 0 | 2 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 2 | 12 | 0 | 1 | 15 |
| Perplexity Sonar | 0 | 8 | 1 | 1 | 10 |
| Grok 4.1 Fast | 3 | 8 | 4 | 5 | 20 |
| Mistral Small | 4 | 10 | 3 | 1 | 18 |
| DeepSeek V4 Flash | 1 | 11 | 2 | 1 | 15 |
| Llama 4 Maverick | 2 | 1 | 4 | 1 | 8 |
| Qwen 3.7 Flash | 3 | 10 | 4 | 1 | 18 |
| Kimi K2 | 3 | 10 | 2 | 0 | 15 |
| GLM 4.7 FlashX | 2 | 8 | 3 | 1 | 14 |
| MiniMax M2.5 | 3 | 7 | 6 | 0 | 16 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 3 | 11 | 5 | 1 | 20 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct121 labels27
Paraphrase90 labels34
Comparative92 labels13not counted in share
Budget-constrained52 labels1
Scale-constrained51 labels8
Negative76 labels8not counted in share
First choiceAlternativeMentionNegative482 labels in all, every segment counted; 70 of the 91 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“ActiveCampaign - known for its robust email automation and lightweight CRM functionality, making it popular among mid-sized B2B teams.” Llama 4 Maverick · Email marketing · direct prompt · first choice
“For most mid-market B2B companies, ActiveCampaign provides the best balance of automation depth, ease of use, and pricing.” MiniMax M2.5 · Email marketing · direct prompt · first choice
“If your priority is advanced automation and a robust all-in-one platform, ActiveCampaign is often the best choice.” Mistral Small · Email marketing · direct prompt · first choice
“ActiveCampaign: Best Overall for Mid-Market B2B ... widely considered the default choice for mid-sized B2B companies” Gemini 3.5 Flash · Email marketing · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“ActiveCampaign — *especially for new signups* after the Nov 2025 contact-billing change.” DeepSeek V4 Flash · Marketing automation · negative prompt · hard negative
“some tools look affordable at small list sizes but leave the budget bracket quickly as subscriber counts rise, including Mailchimp, ActiveCampaign, and Constant Contact” Perplexity Sonar · Email marketing · negative prompt · soft negative
“Others with flags (e.g., Pipedrive, ActiveCampaign, Apollo.io): Short trials, usage-based overages, billing complaints” Grok 4.1 Fast · CRM · negative prompt · soft negative
“Cautious for teams with no automation experience or very tight budgets that scale quickly on contact volume.” Muse Glimmer 30B · Marketing automation · negative prompt · soft negative
Named alongside
The products named in the same answers as ActiveCampaign, over the 481 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ActiveCampaign was named but was not.ShowHide
Named alongside
The products named in the same answers as ActiveCampaign, over the 481 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ActiveCampaign was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ActiveCampaign. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 445 of the 481 answers that named ActiveCampaign and are not a share of its labels.
Domains cited
ventureharbour.com148
pipeline.zoominfo.com126
activecampaign.comYour site122
blog.hubspot.com111
sequenzy.com108
brevo.com89
emailtooltester.com84
g2.com80
sender.net78
improvado.io77
901 of the 1,023 domain citations in answers naming ActiveCampaign came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
activecampaign.com is not in Google's top ten for any of the category's searches. In the answers, ActiveCampaign takes 28% of first choices and HubSpot Marketing Hub takes 35%.ShowHide
Search and answers
activecampaign.com is not in Google's top ten for any of the category's searches. In the answers, ActiveCampaign takes 28% of first choices and HubSpot Marketing Hub takes 35%.
ShowHideIn search
Google, US estimatesPosition for “email marketing platform”
–
not in the top ten
Position for “best email marketing platform”
–
not in the top ten
- Searches for its name, Google
- 18,100 a month (“activecampaign”)
- AI search demand for its name, est.
- 307 a month
- Organic visits to its site
- about 235,709 a month
- Searches its site ranks for
- 21,532 · 1,858 in the top three
- Sites linking to it
- 59,355
- Paid Google search
- 3 searches its ads show for, about 82 clicks and $1,424 a month (estimate)
In answers
This editionShare of first choices
28%
rank 2 of 66 in email marketing
Segment leader
35%
HubSpot Marketing Hub
- First choices
- 70 across its categories
- Named in
- 481 answers
- Its own site cited
- in 445 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on activecampaign.com
10,036
subdomains included
Content
1,161
counted in the table below
Documentation
224
Product · Integration
54 · 1,046
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 638 | 10 | 2026-09-17 | ||
| Glossary or explainer | 185 | 2 | 2026-08-10 | ||
| Case study | 115 | 0 | 2026-01-23 | ||
| Report or ebook | 90 | 0 | 2025-08-12 | ||
| Comparison | 65 | 6 | 2026-09-03 | ||
| Webinar or virtual event | 28 | 0 | 2026-03-04 | ||
| News or press | 19 | 3 | 2026-09-17 | ||
| Template or tool | 17 | 1 | 2026-09-03 | ||
| Conference or event | 4 | 0 | 2026-02-20 |
Most recent
- 2026-09-172026 2027 activecampaign customer advisory board blog
- 2026-09-17Newsletter news or press
- 2026-09-03Watch comparison
- 2026-09-03Whatsapp button template or tool
- 2026-08-27Esp migration guide blog
- 2026-08-27Activecampaign launches active intelligence wavelength marketing ai tuned to your business not the industry average news or press
How it is countedHide how it is counted
Every page activecampaign.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as ActiveCampaign
What the judge wrote, as written, with how often. The vendor table decides that these count as ActiveCampaign; a claim can dispute any of them.
ActiveCampaign (Enterprise) 1ActiveCampaign (Pro/Plus tiers) 1ActiveCampaign Starter 1Activecampaign 1Hubspot/ActiveCampaign 1
Follow ActiveCampaign
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ActiveCampaign.ShowHide
The company
ActiveCampaign.
ShowHideOn record
Wikidata- Website
- activecampaign.com
- Headquarters
- Chicago, United States
- Founded
- 2003
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Marketing automation for any business
- For
- any business
- Price stated
- Request Pricing activecampaign.com
- Free plan or trial
- Free 14-day trial with email sign-up activecampaign.com
- Integrations claimed
- 1000 activecampaign.com
- Customers named
- KommunicateSpark JoyHer First 100KYMCA of AlexandriaPickleball KingdomGo Mini'sToss and SpinAnalytics Mates
- Not stated on the pages read
- Starting price, certifications, hosting
What ActiveCampaign's own pages state, read September 28, 2026: activecampaign.com, activecampaign.com/pricing, trust.activecampaign.com, activecampaign.com/platform, activecampaign.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ActiveCampaign's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ActiveCampaign, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ActiveCampaign by email, built from the raw record of the edition. It shows:
- where ActiveCampaign is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ActiveCampaign, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where ActiveCampaign is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where ActiveCampaign is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideEmail marketing platforms
ActiveCampaign is among the products AI models recommend first in Email marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Marketing automation and campaign management
ActiveCampaign is among the products AI models recommend first in Marketing automation and campaign management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.