Index › Vendors › Mailchimp › Alternatives · September 2026 Edition

Three categories · what the models named instead

Alternatives to Mailchimp, as AI models named them

In the September 2026 Edition, 573 of the 648 answers collected in the three categories where Mailchimp holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often

HubSpot Marketing Hub105

ActiveCampaign82

Adobe Marketo Engage54

Brevo42

Salesforce Marketing Cloud40

Klaviyo33

First choices in the 573 answers that did not name Mailchimp, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Email marketing platforms

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Mailchimp is not its first choice or an alternative in it.

Small businessMailchimp is #6 of 13 here at 6% of first choices, 51 labels.

Fifty-two of the seventy-two answers did not name Mailchimp; it was the first choice in five. The first choices in those fifty-two answers, nine products in all, the eight most named:

MailerLite15 of 52

ActiveCampaign14 of 52

Brevo9 of 52

Sender8 of 52

HubSpot Marketing Hub2 of 52

Moosend2 of 52

Apollo.io1 of 52

Constant Contact1 of 52

1 more in the record.The full small business standing →

Mid-marketMailchimp is #13 of 13 here at 0% of first choices, 48 labels.

Sixty-four of the seventy-two answers did not name Mailchimp; it was the first choice in zero. The first choices in those sixty-four answers, eight products in all:

ActiveCampaign18 of 64

HubSpot Marketing Hub11 of 64

Brevo7 of 64

MailerLite6 of 64

Sender5 of 64

HiMail.ai1 of 64

Omnisend1 of 64

Sequenzy1 of 64

The full mid-market standing →

EnterpriseMailchimp is #13 of 13 here at 0% of first choices, 16 labels.

Seventy-two of the seventy-two answers did not name Mailchimp; it was the first choice in zero. The first choices in those seventy-two answers, fifteen products in all, the eight most named:

Salesforce Marketing Cloud19 of 72

HubSpot Marketing Hub12 of 72

Adobe Marketo Engage11 of 72

Brevo6 of 72

ActiveCampaign4 of 72

Adobe Campaign2 of 72

MailerLite2 of 72

Beehiiv1 of 72

7 more in the record.The full enterprise standing →

Marketing automation and campaign management

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Mailchimp is not its first choice or an alternative in it.

Small businessMailchimp is #5 of 10 here at 2% of first choices, 43 labels.

Fifty-six of the seventy-two answers did not name Mailchimp; it was the first choice in one. The first choices in those fifty-six answers, six products in all:

ActiveCampaign28 of 56

HubSpot Marketing Hub15 of 56

Brevo9 of 56

MailerLite2 of 56

Customer.io1 of 56

Sender1 of 56

The full small business standing →

Mid-marketMailchimp is #11 of 11 here at 0% of first choices, 27 labels.

Sixty-three of the seventy-two answers did not name Mailchimp; it was the first choice in zero. The first choices in those sixty-three answers, six products in all:

HubSpot Marketing Hub32 of 63

ActiveCampaign10 of 63

Brevo9 of 63

Adobe Marketo Engage3 of 63

HubSpot Marketing Hub Professional or Enterprise1 of 63

MailerLite1 of 63

The full mid-market standing →

EnterpriseMailchimp holds 8 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Mailchimp; it was the first choice in zero. The first choices in those seventy-two answers, nine products in all, the eight most named:

Adobe Marketo Engage30 of 72

Salesforce Marketing Cloud12 of 72

HubSpot Marketing Hub8 of 72

Salesforce Marketing Cloud Account Engagement2 of 72

Adobe Campaign1 of 72

Braze1 of 72

Maestra1 of 72

Mautic1 of 72

1 more in the record.The full enterprise standing →

Ecommerce marketing

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Mailchimp is not its first choice or an alternative in it.

Small businessMailchimp is #11 of 12 here at 2% of first choices, 34 labels.

Fifty-five of the seventy-two answers did not name Mailchimp; it was the first choice in one. The first choices in those fifty-five answers, fourteen products in all, the eight most named:

Omnisend12 of 55

Klaviyo11 of 55

Shopify11 of 55

ActiveCampaign8 of 55

HubSpot Marketing Hub4 of 55

BigCommerce2 of 55

Brevo2 of 55

WooCommerce2 of 55

6 more in the record.The full small business standing →

Mid-marketMailchimp is #10 of 10 here at 0% of first choices, 22 labels.

Sixty-seven of the seventy-two answers did not name Mailchimp; it was the first choice in zero. The first choices in those sixty-seven answers, thirteen products in all, the eight most named:

HubSpot Marketing Hub18 of 67

Klaviyo14 of 67

Omnisend9 of 67

BigCommerce B2B Edition6 of 67

BigCommerce3 of 67

Shopify3 of 67

WooCommerce3 of 67

Wix2 of 67

5 more in the record.The full mid-market standing →

EnterpriseMailchimp holds 6 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Mailchimp; it was the first choice in zero. The first choices in those seventy-two answers, twenty products in all, the eight most named:

Adobe Marketo Engage10 of 72

Salesforce Marketing Cloud9 of 72

Klaviyo8 of 72

Shopify6 of 72

BigCommerce4 of 72

Adobe Commerce3 of 72

Bloomreach3 of 72

HubSpot Marketing Hub3 of 72

12 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Mailchimp neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Mailchimp only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Mailchimp's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Mailchimp was named by a model, not endorsed by anyone.

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