GTM AI Index

Index › Vendors › HubSpot Marketing Hub Professional or Enterprise · September 2026 Edition

1 category · Ranked

HubSpot Marketing Hub Professional or Enterprise

1Judge labels

1First choices

0Negative labels

1 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Best standing

2% in Marketing automation for mid-market buyers

Rank 5 of 53 in the mid-market standing

1 of 12 models made it the first choice on the direct prompt; 0% of its 1 labels there were negative.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market5 of 53

under the label threshold

Enterprisenot named

No model named it for this buyer.

In marketing automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot Marketing Hub Professional or Enterprise for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Marketing automation and campaign management	Marketing	2%	5 of 53	0%	1	under 10 labels · led by HubSpot Marketing Hub at 55%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot Marketing Hub Professional or Enterprise yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot Marketing Hub Professional or Enterprise across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	1	1
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 label1

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative1 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the safest default recommendation is HubSpot Marketing Hub Professional or Enterprise” GPT-5.4 mini · Marketing automation · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot Marketing Hub Professional or Enterprise, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Marketing Hub Professional or Enterprise was named but was not.

ProductSame answerTook the first choice insteadHead to head

Adobe Marketo Engage1 of 10Not in the top three

Salesforce Marketing Cloud Account Engagement1 of 10Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot Marketing Hub Professional or Enterprise. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 1 answers that named HubSpot Marketing Hub Professional or Enterprise and are not a share of its labels.

Domains cited

blog.hubspot.com1

help.salesforce.com1

hubspot.com1

Three of the three domain citations in answers naming HubSpot Marketing Hub Professional or Enterprise came from somebody else's page.

Pages cited

blog.hubspot.com/marketing/pardot-alternatives1

help.salesforce.com/s/articleView1

hubspot.com/products/get-started1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Marketing Hub Professional or Enterprise's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Marketing Hub Professional or Enterprise, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hubspot.net is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.