GTM AI Index
Index Marketing Marketing automation › Enterprise September 2026 Edition

Marketing automation and campaign management for enterprise buyers

Asked as “marketing automation platform”, and as “marketing automation and campaign management tool”, on behalf of an enterprise B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
57% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Adobe Marketo Engage57%23%61endorsed leader
02Salesforce Marketing Cloud15%29%45criticized challenger
03HubSpot Marketing Hub15%34%62criticized challenger
04Salesforce Marketing Cloud Account Engagement4%29%38criticized challenger
05Oracle Eloqua2%22%50accepted challenger
Show the four products at 0%, ordered by negative rate
09ActiveCampaign0%43%23criticized challenger
08Klaviyo0%36%11criticized challenger
06Braze0%17%23accepted challenger
07Iterable0%7%15accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

One product takes 57% of first choices here, so the chart would put eight markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Five products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HubSpot Marketing Hub
34%
21 of 62 labels negative · 11 of 12 models · 3 hard negative
“platforms like **HubSpot** recently shifted to a strict seat-based pricing model... $75,000 per month ($900,000 per year) just in seat licensing” Gemini 3.5 Flash, budget prompt
Oracle Eloqua
22%
11 of 50 labels negative · 10 of 12 models · 3 hard negative
“one comparison specifically says to avoid it unless you already have an Eloqua environment” Perplexity Sonar, negative prompt
Adobe Marketo Engage
23%
14 of 61 labels negative · 10 of 12 models · 1 hard negative
“Quote-based pricing with no transparency; Growth tier caps at 10 users; costs scale unpredictably” Kimi K2, budget prompt
Salesforce Marketing Cloud
29%
13 of 45 labels negative · 9 of 12 models · 4 hard negative
“it is **highly unpredictable** when looking for flat-rate, predictable total cost of ownership” Gemini 3.5 Flash, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 212 links across 109 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

8 answers · 13 citations · 2 models
8 answers · 11 citations · 2 models
vendor site · Gartner7 answers · 13 citations · 3 models
vendor site · Improvado7 answers · 8 citations · 2 models
5 answers · 6 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · Drip5 answers · 5 citations · 1 model
vendor site · Maestra4 answers · 5 citations · 2 models
vendor site · Klaviyo4 answers · 4 citations · 1 model
4 answers · 4 citations · 2 models
vendor site · Brevo3 answers · 4 citations · 2 models
3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best marketing automation platform for an enterprise B2B company?”Paraphrase“Which marketing automation and campaign management tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade marketing automation platforms and how do they differ?”Budget-constrained“What is the best marketing automation platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a marketing automation platform. What should we look at?”Negative“Which marketing automation platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceAdobe Marketo EngageChanged
Two alternativesActiveCampaign, Salesforce Marketing Cloud Account Engagement
no first choice
Four alternativesAdobe Experience Cloud, Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud
against: Adobe Marketo Engage, Oracle Eloqua
Maestra
Four alternativesBrevo, Customer.io, HighLevel, Knock
against: ActiveCampaign, HubSpot Marketing Hub, Klaviyo
no first choiceagainst: ActiveCampaign, Braze, HubSpot Marketing Hub
GPT-5.4 miniAdobe Marketo Engage
Two alternativesOracle Eloqua, Salesforce Marketing Cloud Account Engagement
against: HubSpot Marketing Hub
Adobe Marketo EngageHeld
Two alternativesOracle Eloqua, Salesforce Marketing Cloud Account Engagement
against: HubSpot Marketing Hub
no first choiceAdobe Marketo Engageagainst: Salesforce Marketing Cloud Account Engagementno first choiceagainst: Constant Contact, Mailchimp
Gemini 3.5 FlashAdobe Marketo Engage, HubSpot Marketing Hub
One alternativeSalesforce Marketing Cloud Account Engagement
against: Oracle Eloqua
Adobe Marketo EngageChanged
Three alternativesHubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud
Two alternativesOracle Eloqua, Salesforce Marketing Cloud Account Engagement
Adobe Marketo Engage
Three alternativesAct-On, Brevo, Mautic
against: HubSpot Marketing Hub, Salesforce Marketing Cloud
Adobe Marketo Engage
Three alternativesOracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
against: HubSpot Marketing Hub
against: ActiveCampaign, Adobe Marketo Engage, HubSpot Marketing Hub, Klaviyo, Mailchimp, Oracle Eloqua / Responsys, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Perplexity SonarAdobe Marketo Engage
Three alternativesHubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud
Adobe Marketo EngageHeld
Three alternatives6sense, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
against: ActiveCampaign, HubSpot Marketing Hub
no first choiceAdobe Campaign
Two alternativesAdobe Marketo Engage, Salesforce Marketing Cloud
against: HubSpot Marketing Hub
no first choiceagainst: ActiveCampaign, Adobe Marketo Engage, Brevo, Constant Contact, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Grok 4.1 FastAdobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Four alternativesActiveCampaign, HubSpot Marketing Hub, Microsoft Dynamics 365 Sales, Oracle Eloqua
Adobe Marketo EngageChanged
Two alternativesOracle Eloqua, Salesforce Marketing Cloud Account Engagement
against: HubSpot Marketing Hub
no first choiceHubSpot Marketing Hub
One alternativeActiveCampaign
against: Adobe Marketo Engage, GoHighLevel Unlimited, Oracle Eloqua, Salesforce Pardot/MC
Adobe Marketo Engage, Salesforce Marketing Cloud
Three alternativesBraze, HubSpot Marketing Hub, Oracle Eloqua
against: ActiveCampaign
against: Adobe Marketo Engage, HubSpot Marketing Hub, Microsoft Dynamics 365 Marketing, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Mistral SmallAdobe Marketo Engage
Four alternativesActiveCampaign, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account EngagementChanged
Two alternativesAdobe Marketo Engage, HubSpot Marketing Hub
Salesforce Marketing Cloud
Six alternativesAdobe Experience Cloud, Braze, HubSpot Marketing Hub, Klaviyo, Microsoft Dynamics 365 Marketing, Oracle Eloqua
HubSpot Marketing Hub
Two alternativesActiveCampaign, Adobe Marketo Engage
against: Salesforce Marketing Cloud
no first choiceagainst: Act-On, IBM Watson Marketing, Klaviyo, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud, SharpSpring
DeepSeek V4 FlashAdobe Marketo Engage
Three alternativesHubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
Adobe Marketo EngageHeld
Two alternativesOracle Eloqua, Salesforce Marketing Cloud Account Engagement
against: HubSpot Marketing Hub
Adobe Marketo Engage, Salesforce Marketing Cloud
Four alternativesBraze, HubSpot Marketing Hub, Oracle Eloqua, SFMC Account Engagement
HubSpot Marketing Hub
One alternativeGoHighLevel
against: Adobe Marketo Engage, Salesforce Marketing Cloud
no first choiceagainst: HubSpot Marketing Hubagainst: ActiveCampaign, Adobe Campaign, Adobe Marketo Engage, Braze, Brevo, Constant Contact, HubSpot Marketing Hub, Klaviyo, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Llama 4 MaverickAdobe Marketo Engage
Three alternativesActiveCampaign, HubSpot Marketing Hub, Salesforce Marketing Cloud
Salesforce Marketing CloudChanged
One alternativeHubSpot Marketing Hub
no first choiceSalesforce Marketing Cloud
Eight alternativesActiveCampaign, Adobe Marketo Engage, Braze, Customer.io, HubSpot Marketing Hub, Iterable, Klaviyo, Oracle Eloqua
no first choiceagainst: Adobe Experience Cloud, Adobe Marketo Engage, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Qwen 3.7 FlashAdobe Marketo Engage
Three alternativesHubSpot Marketing Hub, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
against: Oracle Eloqua
Oracle EloquaChanged
Two alternativesAdobe Marketo Engage, Salesforce Marketing Cloud
Salesforce Marketing Cloud
Three alternativesAdobe Experience Cloud, Adobe Marketo Engage, SAP Emarsys
Adobe Marketo Engage
Two alternativesOracle Eloqua, Salesforce Marketing Cloud
against: ActiveCampaign, HubSpot Marketing Hub, Mailgun, SendGrid
no first choiceagainst: Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud
Kimi K2Adobe Marketo Engage
One alternativeHubSpot Marketing Hub
against: Salesforce Marketing Cloud Account Engagement
Adobe Marketo EngageHeld
Three alternativesHubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud
Adobe Marketo Engage, Salesforce Marketing Cloud
Three alternativesBraze, HubSpot Marketing Hub, SAP Emarsys
against: Oracle Marketing Cloud
HubSpot Marketing Hub
One alternativeOracle Eloqua
against: Adobe Marketo Engage, Braze, Iterable, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Adobe Marketo Engage, Salesforce Marketing Cloud
Three alternativesBraze, HubSpot Marketing Hub, Oracle Eloqua
against: AWeber, ActiveCampaign, Adobe Campaign, Adobe Marketo Engage, Constant Contact, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, SendGrid
GLM 4.7 FlashXAdobe Marketo Engage
Three alternativesOracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Salesforce Marketing CloudChanged
Three alternativesAdobe Marketo Engage, HubSpot Marketing Hub, Oracle Eloqua
no first choiceHubSpot Marketing Hub
One alternativeActiveCampaign
against: Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud
no first choiceagainst: AWeber, ActiveCampaign, Adobe Marketo Engage, Campaign Monitor, Constant Contact, GetResponse, HubSpot Marketing Hub, Mailchimp, Moosend, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
MiniMax M2.5Adobe Marketo Engage
Two alternativesHubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
Adobe Marketo Engage, Salesforce Marketing CloudChanged
Two alternativesHubSpot Marketing Hub, Oracle Eloqua
no first choiceMautic
Four alternativesAdobe Marketo Engage, Brevo, HubSpot Marketing Hub, Salesforce Marketing Cloud
against: HighLevel
Adobe Marketo Engage, HubSpot Marketing Hub, Salesforce Marketing Cloud
Four alternativesBraze, Iterable, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
against: Adobe Marketo Engage, Brevo, Drip, HubSpot Marketing Hub, Kit, Mailchimp, Omnisend, Salesforce Marketing Cloud Account Engagement
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:04no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:57yes65 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:35yes1922 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:00yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:59yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:17yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:31yes032 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:54yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:03yes027 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:54yes037 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:02yes028 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:25yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:32yes149 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:52yes25 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:50yes721 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:24yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:34yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:30no05 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:54yes028 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:09yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:54yes024 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:11yes039 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:12yes030 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:02yes017 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:07yes1210 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:17yes58 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:52yes2627 s
ComparativePerplexity Sonarsonar2026-09-15 00:03yes1923 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:30yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:59yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:10yes042 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:42yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:32no040 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:51yes038 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:40yes0126 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:19yes013 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:07yes168 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:41yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:29yes1526 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:25yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:38yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:34yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:47yes069 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:26yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:06no041 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:35yes036 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:48yes0146 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:09yes075 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:22yes1711 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:47no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:57no017 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:25yes2012 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:56yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:41no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:58yes021 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:45yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:31no040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:58yes057 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:58yes048 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:07yes030 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:01yes1411 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:07yes56 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:31yes828 s
Negative framingPerplexity Sonarsonar2026-09-15 00:19yes208 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:32yes012 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:16yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:22yes060 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:06yes04 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:39yes030 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:54yes054 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:40yes0159 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:58yes031 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot (Enterprise) read as HubSpot Marketing Hub
HubSpot (Marketing Hub Enterprise) read as HubSpot Marketing Hub
Salesforce read as Salesforce Marketing Cloud Account Engagement
Unresolved, counted raw
Adobe Experience Cloud
Adobe Experience Cloud (AEC)
Adobe Experience Cloud (Marketo Engage + Experience Platform)
GoHighLevel Unlimited
IBM Watson Marketing
Oracle Eloqua / Responsys
SFMC Account Engagement (formerly Pardot)
Salesforce Pardot/MC
Discontinued, still offered
No shut-down product was recommended here.
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