AI Indexes
GTM AI Index
Index › Products › Adobe Campaign · October 2026 Edition
4 categories · Ranked

Adobe Campaign

51Judge labels
2First choices
15Negative labels
13 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Email marketing for enterprise buyers
Rank 107 of 124 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 100% of its 1 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In channel marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Campaign for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Channel partner and local marketingPartner and channel0%107 of 124100%1under 10 labels · led by Channelscaler at 10%newNew since September 2026: not ranked then, 0% now.
Email marketing platformsMarketing0%49 of 66100%1under 10 labels · led by HubSpot Marketing Hub at 35%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Marketing automation and campaign managementMarketing0%23 of 590%1under 10 labels · led by HubSpot Marketing Hub at 63%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Marketing resource managementMarketing0%87 of 110100%1under 10 labels · led by Wrike for Marketing at 24%

Movement

Since September 2026, Adobe Campaign held within the floor in all four categories: no change cleared 11 points.

Best category · Channel marketing · by segment

Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 103 of 120, unchanged
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 43 of 77, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Channel marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 107 of 124, unchanged
Email marketing0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 25 → 49 of 66
Marketing automation0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 33 → 23 of 59
Marketing resource mgt0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 87 of 110, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Adobe Campaign across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500011
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar01001
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00011
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase3 labelsNone
Comparative10 labelsNone
Budget-constrained3 labelsNone
Scale-constrained12 labels2
Negative21 labels1not counted in share
First choiceAlternativeMentionNegative51 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“if your "mid-sized" company actually runs highly complex, enterprise-level campaign orchestration” Perplexity Sonar · Marketing automation · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“The interface feels less intuitive, workflows are more complex to build, and the platform requires more technical knowledge to operate effectively, with legacy architecture remaining” Claude Haiku 4.5 · Marketing resource mgt · negative prompt · soft negative
“avoid the massive cost and administrative overhead of legacy enterprise suites (like Salesforce Marketing Cloud or Adobe Campaign)” Gemini 3.5 Flash · Email marketing · scale prompt · soft negative
“Users frequently report that the platform is "occasionally slow and buggy"” GLM 4.7 FlashX · Channel marketing · negative prompt · soft negative

Named alongside

The products named in the same answers as Adobe Campaign, over the 51 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Campaign was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Salesforce Marketing Cloud41 of 519Not among the top eight
HubSpot Marketing Hub36 of 516Not among the top eight
ActiveCampaign25 of 511Not among the top eight
Braze19 of 511Not among the top eight
Klaviyo18 of 512Not among the top eight
Adobe Marketo Engage17 of 510Not among the top eight
Mailchimp14 of 510Not among the top eight
Iterable11 of 510Not among the top eight
Constant Contact10 of 511Not among the top eight
Oracle Eloqua8 of 510Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Campaign. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 50 of the 51 answers that named Adobe Campaign and are not a share of its labels.

Domains cited

ventureharbour.com27
sequenzy.com23
insiderone.com18
pipeline.zoominfo.com12
thecmo.com12
g2.com11
klaviyo.com11
blog.hubspot.com8
mailtrap.io8
capterra.com7

137 of the 137 domain citations in answers naming Adobe Campaign came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

adobe.com is not in Google's top ten for any of the category's searches. In the answers, Adobe Campaign takes 0% of first choices and Channelscaler takes 10%.
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In search

Google, US estimates
Position for “through-channel marketing platform”
–
not in the top ten
Position for “best through-channel marketing platform”
–
not in the top ten
Searches for its name, Google
720 a month (“adobe campaign”)
AI search demand for its name, est.
69 a month
Organic visits to its site
about 242,010,966 a month
Searches its site ranks for
4,156,506 · 1,068,861 in the top three
Sites linking to it
1,595,762
Paid Google search
58 searches its ads show for, about 1,090 clicks and $9,855 a month (estimate)
Ads on GoogleDetailLess
119+ ads · 89 text, 29 video, 1 image · 119 shown in the last 30 days

First shown October 2021, as Adobe, Inc, verified. Ads started 2025-10 to 2026-09: 65 in the year, 54 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 107 of 124 in channel marketing
Segment leader
10%
Channelscaler
First choices
2 across its categories
Named in
51 answers
Its own site cited
in 50 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on adobe.com
24,667
subdomains included
Content
16,205
counted in the table below
Documentation
6,970
Product · Integration
390 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog13,85702025-06-01DAM, Mobile apps
Report or ebook1,26102023-10-01Direct mail, SEO
Conference or event48102024-01-01DAM, DMP
Podcast or video21702023-07-01
Webinar or virtual event14702022-10-01
Comparison8202022-01-01DMP
Case study5502020-11-01
Glossary or explainer5202023-02-01
Template or tool4002023-04-01
News or press1302020-04-01
How it is countedHide how it is counted

Every page adobe.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name DAM (27); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Adobe Campaign

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe is the company behind Adobe Campaign.
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On record

Wikidata
Website
adobe.com
Headquarters
San Jose, United States
Founded
1982
Employees
about 25,988 (2021)
Ownership
Public, ABS on London Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
a comprehensive solution for the orchestration, launch, and measurement of personalized cross-channel marketing campaigns that fuel meaningful customer experiences
Not stated on the pages read
Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Adobe Campaign's own pages state, read September 28, 2026: adobe.com/subscription/adobe-campaign-signup.html, adobe.com/creativecloud/campaign/pricing.html, developer.adobe.com/client-sdks/solution/adobe-campaign-classic, developer.adobe.com/client-sdks/solution/adobe-campaign-standard, adobe.com/subscription/adobe-campaign-signup/confirmation.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Campaign's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Campaign, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe Campaign by email, built from the raw record of the edition. It shows:

  • where Adobe Campaign is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Adobe Campaign, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at adobe.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.