Every category where a model named Iterable for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Mobile apps	Marketing	5%	7 of 117	7%	14	accepted challenger	▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mobile marketing and push	Marketing	0%	16 of 80	17%	24	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Marketing automation and campaign management	Marketing	0%	16 of 59	0%	7	under 10 labels · led by HubSpot Marketing Hub at 63%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
In-app messaging and customer communications	Customer	0%	61 of 105	25%	4	under 10 labels · led by Intercom at 21%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Channel partner and local marketing	Partner and channel	0%	57 of 124	0%	2	under 10 labels · led by Channelscaler at 10%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketing	Marketing	0%	46 of 115	0%	2	under 10 labels · led by HubSpot Marketing Hub at 38%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Email marketing platforms	Marketing	0%	24 of 66	0%	2	under 10 labels · led by HubSpot Marketing Hub at 35%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer data platforms	GTM data and infrastructure	0%	37 of 61	0%	1	under 10 labels · led by Segment at 49%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data science	GTM data and infrastructure	0%	95 of 142	0%	1	under 10 labels · led by Amplitude at 18%	newNew since September 2026: not ranked then, 0% now.
Print	Marketing	0%	62 of 68	100%	1	under 10 labels · led by Postalytics at 44%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
SMS and WhatsApp marketing platforms	Marketing	0%	72 of 111	0%	1	under 10 labels · led by Customer.io at 17%

Movement

Since September 2026, Iterable held within the floor in all ten categories: no change cleared 11 points.

Best category · Mobile apps · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 134 → 101 of 130

Mid-market▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

6%from 0% in September 2026

Inside the floor by 5 pointsRank 38 → 7 of 105

Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 2% in September 2026

Inside the floor by 11 pointsRank 10 → 6 of 69

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Mobile apps	0%	6%	▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 38 → 7 of 117
Mobile & push	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 48 → 16 of 80
Marketing automation	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 13 → 16 of 59
In-app messaging	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 87 → 61 of 105
Channel marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 70 → 57 of 124
Ecommerce marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 26 → 46 of 115
Email marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 21 → 24 of 66
CDP	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 30 → 37 of 61
Customer intel	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 95 of 142, unchanged
Direct mail	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 37 → 62 of 68

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Iterable across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1	0	2
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	2	1	0	3
Perplexity Sonar	0	0	0	1	1
Grok 4.1 Fast	0	2	5	2	9
Mistral Small	0	1	3	4	8
DeepSeek V4 Flash	0	3	3	0	6
Llama 4 Maverick	0	0	4	0	4
Qwen 3.7 Flash	0	1	2	0	3
Kimi K2	1	3	4	0	8
GLM 4.7 FlashX	1	2	3	0	6
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	0	2	3	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct30 labels3

Paraphrase16 labels2

Comparative51 labels5not counted in share

Budget-constrained15 labels1

Scale-constrained31 labelsNone

Negative29 labels2not counted in share

First choiceAlternativeMentionNegative172 labels in all, every segment counted; 6 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Braze or Iterable (enterprise-grade journeys, strong B2B use cases)” GLM 4.7 FlashX · Mobile apps · direct prompt · first choice

“My Top Recommendation: Iterable or MoEngage” Kimi K2 · Mobile apps · paraphrase prompt · first choice

“Best Overall Recommendation: Iterable” Claude Haiku 4.5 · Mobile apps · paraphrase prompt · first choice

“compare Braze, Airship, and Iterable based on your data, integration, and implementation requirements” GPT-6 Luna · Mobile & push · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“generally not recommended for smaller or mid-market teams and is advised to be skipped” Mistral Small · Mobile & push · negative prompt · hard negative

“"Skip unless enterprise"; criticized for scale requirements over accessibility.” Grok 4.1 Fast · Mobile & push · negative prompt · hard negative

“Its advanced automation can feel rigid, and setup requires careful data modeling to avoid personalization errors.” Mistral Small · Direct mail · negative prompt · soft negative

“reporting needs work, it can become API-dependent, and quality support is limited to paying plans” Perplexity Sonar · Mobile & push · negative prompt · soft negative

Named alongside

The products named in the same answers as Iterable, over the 172 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Iterable was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Braze165 of 17246Compare →

Airship61 of 1725Not among the top eight

OneSignal58 of 17216Compare →

Salesforce Marketing Cloud54 of 1728Not among the top eight

Klaviyo50 of 1722Not among the top eight

MoEngage47 of 1723Not among the top eight

HubSpot Marketing Hub43 of 17210Not among the top eight

Customer.io42 of 1728Compare →

CleverTap42 of 1723Compare →

Adobe Marketo Engage34 of 1723Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Iterable. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 164 of the 172 answers that named Iterable and are not a share of its labels.

Domains cited

guideflow.com70

g2.com56

courier.com47

resources.rework.com41

onesignal.com35

braze.com34

digitalapplied.com32

learn.g2.com31

getvero.com29

moengage.com29

404 of the 404 domain citations in answers naming Iterable came from somebody else's page.

Pages cited

courier.com/blog/top-push-notification-platforms45

digitalapplied.com/blog/marketing-automation-platform-comparison-202630

attentive.com/blog/best-sms-marketing-platforms27

guideflow.com/blog/best-mobile-marketing-software26

g2.com/categories/mobile-marketing24

onesignal.com/blog/7-best-push-notification-platforms-in-2026-compared23

vibes.com/blog/best-sms-marketing-platforms23

guideflow.com/blog/push-notification-software-tools19

Pages are listed as the models cited them.

Search and answers

iterable.com is not in Google's top ten for any of the category's searches. In the answers, Iterable takes 5% of first choices and Customer.io takes 17%.

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In search

Google, US estimates

Position for “mobile app marketing platform”

–

not in the top ten

Position for “best mobile app marketing platform”

–

not in the top ten

Searches for its name, Google: 9,900 a month (“iterable”)
AI search demand for its name, est.: 6,286 a month
Organic visits to its site: about 11,545 a month
Searches its site ranks for: 1,484 · 150 in the top three
Sites linking to it: 4,493
Paid Google search: 7 searches its ads show for, about 2,659 clicks and $64,478 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 89 text, 23 video, 8 image · 37 shown in the last 30 days

First shown May 2024, as Iterable, Inc, verified. Ads started 2025-10 to 2026-09: 101 in the year, 19 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 7 of 117 in mobile apps

Segment leader

17%

Customer.io

First choices: 6 across its categories
Named in: 172 answers
Its own site cited: in 164 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on iterable.com

2,562

subdomains included

Content

1,501

counted in the table below

Documentation

548

Product · Integration

35 · 5

Kind	Pages	Last 90 days	Latest
Blog	1,064	38	2026-09-25
Webinar or virtual event	108	5	2026-09-22
Conference or event	79	0	2026-05-06
Glossary or explainer	78	2	2026-09-11
Report or ebook	73	0	2026-04-20
Case study	68	1	2026-07-23
Comparison	25	0	2026-05-22
Template or tool	3	0	2026-05-28
News or press	3	0	2026-06-22

Most recent

2026-09-25Political email sending how to build a strong foundation blog
2026-09-25Tech execs explain how to build an ai native organization blog
2026-09-25Ai is making customer loyalty harder to earn blog
2026-09-24Click tax rcs blog
2026-09-24Journeys live data blog
2026-09-24Catalog in segmentation blog

Events in person

Last twelve months

April 21, 2026 to April 23, 2026Activate Summit 2026Los Angeles · took part

As the event pages on iterable.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page iterable.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Iterable

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Iterable is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.
iterable.com
For: marketing teams
iterable.com
Certifications: SOC 2 Type 2ISO 27001HIPAAData Privacy FrameworkGlobal Cross-Border Privacy RulesGlobal Privacy Rules for Processors
Customers named: The AthleticRedfinStanley Black & DeckerClickUpSuperhumanZwiftBabylistATG Entertainment
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Iterable's own pages state, read September 28, 2026: iterable.com, trust.iterable.com, iterable.com/product, iterable.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Iterable's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Iterable, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Iterable by email, built from the raw record of the edition. It shows:

where Iterable is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Iterable, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.