GTM AI Index
Index › Vendors › Iterable › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Iterable, as AI models named them

In the September 2026 Edition, 389 of the 432 answers collected in the two categories where Iterable holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
OneSignal99
Braze44
AppsFlyer27
Customer.io21
Meta Advantage+ App Campaigns12
Airship11
First choices in the 389 answers that did not name Iterable, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Mobile marketing and push

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Iterable is not its first choice or an alternative in it.
Small businessIterable holds 5 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Iterable; it was the first choice in zero. The first choices in those seventy-two answers, twenty-one products in all, the eight most named:

OneSignal41 of 72
SlickText8 of 72
SimpleTexting6 of 72
Omnisend5 of 72
ActiveCampaign4 of 72
Klaviyo3 of 72
Brevo2 of 72
Courier2 of 72
13 more in the record.The full small business standing →
Mid-marketIterable is #17 of 17 here at 0% of first choices, 19 labels.

Sixty-six of the seventy-two answers did not name Iterable; it was the first choice in zero. The first choices in those sixty-six answers, nineteen products in all, the eight most named:

OneSignal23 of 66
Customer.io13 of 66
Braze3 of 66
Vero3 of 66
Omnisend2 of 66
Airship1 of 66
Bird1 of 66
CleverTap1 of 66
11 more in the record.The full mid-market standing →
EnterpriseIterable is #8 of 12 here at 0% of first choices, 32 labels.

Forty-nine of the seventy-two answers did not name Iterable; it was the first choice in zero. The first choices in those forty-nine answers, sixteen products in all, the eight most named:

Braze16 of 49
Airship7 of 49
Courier5 of 49
Staffbase4 of 49
OneSignal3 of 49
Pushwoosh2 of 49
Twilio Programmable Messaging2 of 49
Attentive1 of 49
8 more in the record.The full enterprise standing →

Mobile apps

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Iterable is not its first choice or an alternative in it.
Small businessIterable holds 7 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Iterable; it was the first choice in zero. The first choices in those seventy-two answers, thirty-three products in all, the eight most named:

OneSignal28 of 72
AppsFlyer8 of 72
Adjust4 of 72
App Radar4 of 72
Apple Search Ads4 of 72
Google App Campaigns4 of 72
Textedly4 of 72
Meta Advantage+ App Campaigns3 of 72
25 more in the record.The full small business standing →
Mid-marketIterable is #15 of 16 here at 0% of first choices, 11 labels.

Sixty-nine of the seventy-two answers did not name Iterable; it was the first choice in zero. The first choices in those sixty-nine answers, twenty products in all, the eight most named:

AppsFlyer11 of 69
Meta Advantage+ App Campaigns9 of 69
Customer.io6 of 69
Apple Search Ads5 of 69
Braze5 of 69
Google App Campaigns5 of 69
CleverTap4 of 69
OneSignal4 of 69
12 more in the record.The full mid-market standing →
EnterpriseIterable is #7 of 11 here at 2% of first choices, 20 labels.

Sixty-one of the seventy-two answers did not name Iterable; it was the first choice in one. The first choices in those sixty-one answers, twenty-three products in all, the eight most named:

Braze20 of 61
AppsFlyer8 of 61
Airship3 of 61
Staffbase3 of 61
Apple Search Ads2 of 61
Customer.io2 of 61
Maestra2 of 61
MoEngage2 of 61
15 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Iterable neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Iterable only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Iterable's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Iterable was named by a model, not endorsed by anyone.

Iterable's pageAll products