3 categories · RankedBird
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SMS and WhatsApp marketing platforms | Marketing | 2% | 13 of 111 | 6% | 16 | accepted challenger | |
| In-app messaging and customer communications | Customer | 0% | 43 of 105 | 0% | 3 | under 10 labels · led by Intercom at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile marketing and push | Marketing | 0% | 66 of 80 | 100% | 1 | under 10 labels · led by OneSignal at 45% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated Bird across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 3 | 0 | 0 | 4 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 1 | 3 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Bird (formerly MessageBird) - a global conversational marketing platform that connects enterprises to their customers over SMS, WhatsApp, email, and social chat.” Llama 4 Maverick · SMS & WhatsApp · paraphrase prompt · first choice
“route messages through the official WhatsApp Business Cloud API (e.g., Wati, Respond.io, CleverTap, Twilio, Bird, or AiSensy)” Gemini 3.5 Flash · SMS & WhatsApp · negative prompt · first choice
“Twilio, Bird, Infobip, Plivo excel at combining SMS/WhatsApp” Grok 4.20 · SMS & WhatsApp · comparative prompt · first choice
“Global conversational marketing platform with strong enterprise features for SMS, WhatsApp, email, and social chat.” MiniMax M2.5 · SMS & WhatsApp · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Caveat: API-first design means you'll likely need developer support to get full value” DeepSeek V4 Flash · SMS & WhatsApp · paraphrase prompt · soft negative
“Push is not a core strength; you'll need another service for rich push.” MiniMax M2.5 · Mobile & push · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Bird, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bird was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 51 of the 60 answers that named Bird and are not a share of its labels.
Domains cited
170 of the 170 domain citations in answers naming Bird came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bird.com is not in Google's top ten for any of the category's searches. In the answers, Bird takes 2% of first choices and Customer.io takes 17%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 550,000 a month (“bird”)
- AI search demand for its name, est.
- 946,608 a month
- Organic visits to its site
- about 5,589 a month
- Searches its site ranks for
- 5,935 · 64 in the top three
- Sites linking to it
- 6,859
- Paid Google search
- 42 searches its ads show for, about 225 clicks and $2,965 a month (estimate)
In answers
This edition- First choices
- 1 across its categories
- Named in
- 60 answers
- Its own site cited
- in 51 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,344 | 2 | 2026-09-23 | CRM, CDP | |
| Report or ebook | 326 | undated | CRM | ||
| Glossary or explainer | 142 | 86 | 2026-09-13 | ||
| Comparison | 79 | 23 | 2026-09-13 | ||
| Case study | 47 | undated | |||
| Conference or event | 20 | undated | |||
| Webinar or virtual event | 13 | undated | |||
| Template or tool | 9 | undated | |||
| News or press | 3 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-23Bird 450 million financing agentic harness blog
- 2026-09-13Whatsapp read vs conversion comparison
- 2026-09-13Whatsapp flows vs automation journeys comparison
- 2026-09-13Click to whatsapp vs whatsapp marketing comparison
- 2026-09-13Travel esim vs mobile plan comparison
- 2026-09-13Whatsapp ai agents vs mcp comparison
How it is countedHide how it is counted
Every page bird.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Bird
Follow Bird
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Bird is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Communications for developers
- For
- developers
- Price stated
- Free tiers, pay-as-you-go usage and product plans. bird.com/pricing
- Starting price
- $15 / month bird.com/pricing
- Free plan or trial
- Free tiers bird.com/pricing
- Certifications
- SOC 2GDPRCCPACPRAEU-US DPFHIPAAISO/IEC 27001:2022PDPA
- Customers named
- AirwallexGlovoZillowBinanceAl JazeeraAramexBazaar TechnologiesComparaOnline
- Not stated on the pages read
- Integrations, hosting
What Bird's own pages state, read October 5, 2026: bird.com, bird.com/pricing, trust.bird.com, bird.com/solutions/sms-otp, bird.com/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bird's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bird, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Bird by email, built from the raw record of the edition. It shows:
- where Bird is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Bird, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.