Every category where a model named Sinch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
SMS and WhatsApp marketing platforms	Marketing	2%	14 of 111	0%	12	accepted challenger
Mobile marketing and push	Marketing	0%	60 of 80	50%	2	under 10 labels · led by OneSignal at 45%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Address verification tools	GTM data and infrastructure	0%	49 of 108	0%	1	under 10 labels · led by Smarty at 47%
Contact center platforms	Customer	0%	56 of 86	0%	1	under 10 labels · led by Five9 at 18%
Conversational marketing platforms	Marketing	0%	72 of 87	0%	1	under 10 labels · led by Tidio at 13%

Movement

This is the first edition on this tier, so no move can be computed for Sinch yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sinch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	1	0	0	1
Grok 4.20	0	0	1	0	1
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	0	2	0	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	1	0	1	2
GPT-6 Luna	1	0	0	0	1
Muse Glimmer 30B	0	1	2	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels1

Paraphrase8 labels1

Comparative16 labels2not counted in share

Budget-constrained4 labelsNone

Scale-constrained7 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative53 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“My default recommendation is Sinch Engage for a mid-sized B2B company” GPT-6 Luna · SMS & WhatsApp · paraphrase prompt · first choice

“Sinch Engage depending on whether you're more mid-market-to-enterprise, consumer-brand focused, or globally omnichannel” Perplexity Sonar · SMS & WhatsApp · direct prompt · alternative

“worth considering if you need deeper integrations, workflow automation, or broader customer engagement features” GPT-5.4 mini · SMS & WhatsApp · direct prompt · alternative

“Look at Twilio or Sinch. (Note: These require internal developer resources to build the user interface” Gemini 3.5 Flash · SMS & WhatsApp · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Push is less mature; mainly an add‑on.” MiniMax M2.5 · Mobile & push · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Sinch, over the 53 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sinch was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Twilio29 of 536Not among the top eight

Attentive29 of 533Not among the top eight

Braze18 of 5311Not among the top eight

Infobip18 of 532Not among the top eight

Klaviyo SMS17 of 531Not among the top eight

Bird16 of 530Not among the top eight

SlickText12 of 531Not among the top eight

Twilio Programmable Messaging10 of 531Not among the top eight

Salesmsg9 of 534Not among the top eight

Airship9 of 532Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sinch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 53 answers that named Sinch and are not a share of its labels.

Domains cited

sinch.comYour site28

resources.rework.com20

infobip.com18

salesmessage.com18

g2.com16

emailvendorselection.com15

slicktext.com14

twilio.com14

attentive.com13

mobile-text-alerts.com13

141 of the 169 domain citations in answers naming Sinch came from somebody else's page.

Pages cited

sinch.com/engage/resources/sms-marketing/sms-marketing-providers20

salesmessage.com/blog/best-sms-marketing-software18

infobip.com/blog/best-sms-marketing-software-platforms16

attentive.com/blog/best-sms-marketing-platforms12

vibes.com/blog/best-sms-marketing-platforms12

emailvendorselection.com/text-marketing-platforms11

sender.net/blog/sms-marketing-platforms11

emailvendorselection.com/sms-marketing-platforms9

Pages are listed as the models cited them.

Search and answers

sinch.com is not in Google's top ten for any of the category's searches. In the answers, Sinch takes 2% of first choices and Customer.io takes 17%.

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In search

Google, US estimates

Position for “sms marketing platform”

–

not in the top ten

Position for “best sms marketing platform”

–

not in the top ten

Searches for its name, Google: 12,100 a month (“sinch”)
AI search demand for its name, est.: 791 a month
Organic visits to its site: about 64,527 a month
Searches its site ranks for: 9,215 · 621 in the top three
Sites linking to it: 9,901
Paid Google search: 2 searches its ads show for, about 11 clicks and $327 a month (estimate)

Ads on GoogleDetailLess

40+ ads · 27 text, 10 image, 3 video · 30 shown in the last 30 days

First shown March 2025, as Message4U Pty Ltd, verified. Ads started 2025-11 to 2026-10: 13 in the year, 27 before. 80 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 14 of 111 in SMS & WhatsApp

Segment leader

17%

Customer.io

First choices: 2 across its categories
Named in: 53 answers
Its own site cited: in 46 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sinch.com

9,791

subdomains included

Content

2,218

counted in the table below

Documentation

1,525

Product · Integration

99 · 142

Kind	Pages	Last 90 days	Latest	Categories named
News or press	946	5	2026-09-24
Blog	715	26	2026-09-28	CRM, Email marketing
Case study	218	11	2026-08-27
Glossary or explainer	141	2	2026-07-23
Conference or event	67	2	2026-08-31	ABM
Webinar or virtual event	33	0	2026-02-02
Comparison	32	4	2026-08-26
Report or ebook	26	5	2026-07-31
Podcast or video	22	0	2024-07-22
Template or tool	18	1	2026-07-31

Most recent

2026-09-28How i built voice ivr sinch functions blog
2026-09-25Ai agent phone calls voice api relay blog
2026-09-24Sinch expands tier 1 rcs business messaging coverage to canada completing north american footprint news or press
2026-09-23Sinch agent tools for coding blog
2026-09-21Omnichannel strategy bfcm blog
2026-09-18Ai agent escalation blog

How it is countedHide how it is counted

Every page sinch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sinch

What the judge wrote, as written, with how often. The vendor table decides that these count as Sinch; a claim can dispute any of them.

Sinch Engage 5Sinch (MessageMedia) 1

Follow Sinch

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sinch.

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On record

Wikidata

Website: sinch.com
Headquarters: Stockholm, Sweden
Founded: 2008
Ownership: Public, SINCH on Nasdaq Stockholm AB
Also from Sinch: Mailgun, Mailjet

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: The communications infrastructure the AI era runs on
sinch.com
For: Enterprise-grade messaging, voice, and email with delivery, routing, compliance, and fraud prevention built in from day one. A single infrastructure for all - APIs for builders, ready-made applications for teams.
sinch.com
Price stated: pay-as-you-go options and volume discounts sinch.com/pricing
Free plan or trial: Try for free sinch.com
Certifications: ISO 27001:2022SOC 2 Type IISOC 2 Type IPCIGDPRCSAHECVATHIPAA
Hosting: Americas - Atlanta, GA, USAEMEA - Stockholm, SwedenAPAC - SingaporeAPAC - Melbourne, Australia
Customers named: ClarinsYour Voice Global TechnologiesEasyPark GroupYandyIvrnetFinNespressoOmnisend
Not stated on the pages read: Starting price, integrations

What Sinch's own pages state, read October 5, 2026: sinch.com, sinch.com/pricing, trust.sinch.com, sinch.com/products, sinch.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sinch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sinch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sinch by email, built from the raw record of the edition. It shows:

where Sinch is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sinch, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.