1 category · RankedKlaviyo SMS
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SMS and WhatsApp marketing platforms | Marketing | 0% | 19 of 111 | 16% | 25 | accepted challenger |
Movement
By model
How each model treated Klaviyo SMS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 2 | 1 | 4 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 1 | 1 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The gold standard for integrating email and SMS under one roof... For Shopify E-com: Start with Klaviyo (for SMS + Email)” Qwen 3.7 Flash · SMS & WhatsApp · comparative prompt · first choice
“Established platforms like Twilio, Klaviyo, Attentive, SimpleTexting with clear pricing and compliance features” Kimi K2 · SMS & WhatsApp · negative prompt · first choice
“If you are a US-based Shopify store, choose Klaviyo (for unified Email/SMS) or Attentive” Gemini 3.5 Flash · SMS & WhatsApp · comparative prompt · first choice
“Shopify ecommerce, want one system for email and SMS: Start with Klaviyo” GPT-6 Luna · SMS & WhatsApp · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Excellent for running unified segments across email and SMS campaigns, though WhatsApp integration is more recent.” MiniMax M2.5 · SMS & WhatsApp · paraphrase prompt · soft negative
“a stronger match than ecommerce-first tools like Klaviyo or broad consumer broadcast tools” Perplexity Sonar · SMS & WhatsApp · paraphrase prompt · soft negative
“leans B2C/ecom (Shopify). Works for B2B with tweaks.” Grok 4.20 · SMS & WhatsApp · direct prompt · soft negative
“it's usually not my first pick for B2B teams” GPT-5.4 mini · SMS & WhatsApp · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Klaviyo SMS, over the 75 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Klaviyo SMS was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 72 of the 75 answers that named Klaviyo SMS and are not a share of its labels.
Domains cited
234 of the 258 domain citations in answers naming Klaviyo SMS came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
klaviyo.com ranks 4 on Google for the category's searches. In the answers, Klaviyo SMS takes 0% of first choices and Customer.io takes 17%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 210 a month (“klaviyo sms”)
- AI search demand for its name, est.
- 19 a month
- Organic visits to its site
- about 200,057 a month
- Searches its site ranks for
- 11,117 · 1,511 in the top three
- Sites linking to it
- 30,376
- Paid Google search
- 5 searches its ads show for, about 24 clicks and $572 a month (estimate)
In answers
This edition- First choices
- 3 across its categories
- Named in
- 75 answers
- Its own site cited
- in 72 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,015 | 9 | 2026-09-28 | ||
| Glossary or explainer | 978 | undated | |||
| Case study | 548 | 0 | 2024-04-19 | ||
| News or press | 112 | 0 | 2025-05-22 | ||
| Comparison | 72 | 0 | 2026-01-29 | ||
| Report or ebook | 40 | 0 | 2024-11-15 | ||
| Template or tool | 33 | 3 | 2026-08-05 | ||
| Conference or event | 22 | 0 | 2025-11-05 | ||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-28Welcome email examples blog
- 2026-09-28Winback email campaign examples blog
- 2026-09-28Chatgpt klaviyo best practices blog
- 2026-09-25Halloween email and sms examples blog
- 2026-09-25Singles day marketing ideas blog
- 2026-09-25Veterans day marketing ideas blog
How it is countedHide how it is counted
Every page klaviyo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Klaviyo SMS
Follow Klaviyo SMS
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Klaviyo is the company behind Klaviyo SMS.ShowHide
The company
On record
Wikidata- Website
- klaviyo.com
- Headquarters
- Boston, United States
- Founded
- 2012
- Ownership
- Public, KVYO on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Klaviyo SMS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Klaviyo SMS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Klaviyo SMS by email, built from the raw record of the edition. It shows:
- where Klaviyo SMS is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Klaviyo SMS, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.