Every category where a model named EZ Texting for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
SMS and WhatsApp marketing platforms	Marketing	6%	6 of 111	5%	19	accepted challenger
Mobile marketing and push	Marketing	0%	27 of 80	17%	6	under 10 labels · led by OneSignal at 45%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for EZ Texting yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated EZ Texting across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	0	3	1	0	4
Perplexity Sonar	0	2	0	0	2
Grok 4.20	1	0	2	0	3
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	1	0	2	3
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	2	1	0	3
GLM 4.7 FlashX	1	0	1	0	2
MiniMax M2.5	0	0	2	0	2
GPT-6 Luna	0	0	1	0	1
Muse Glimmer 30B	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase2 labelsNone

Comparative14 labelsNone

Budget-constrained22 labels5

Scale-constrained5 labelsNone

Negative13 labelsNone

First choiceAlternativeMentionNegative63 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“EZ Texting is probably the best balance of low starting price + ease of use” GPT-5.4 mini · SMS & WhatsApp · budget prompt · first choice

“EZ Texting edges out for sheer lowest price ($20-25/mo entry) and quick setup” Grok 4.20 · SMS & WhatsApp · budget prompt · first choice

“Start with SimpleTexting or EZ Texting for a user-friendly experience” GLM 4.7 FlashX · SMS & WhatsApp · budget prompt · first choice

“Choose established, compliance-first providers ... (e.g., Attentive, Klaviyo, SimpleTexting, EZ Texting, or Salesmsg)” Gemini 3.5 Flash · SMS & WhatsApp · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Not a scam, but many users feel nickel-and-dimed. If you're on a tight budget, look at alternatives first.” DeepSeek V4 Flash · SMS & WhatsApp · negative prompt · soft negative

“verify current 10DLC processing times and total cost before committing” DeepSeek V4 Flash · Mobile & push · negative prompt · soft negative

Named alongside

The products named in the same answers as EZ Texting, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and EZ Texting was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SimpleTexting48 of 6312Compare →

SlickText31 of 633Compare →

Twilio28 of 635Compare →

Textedly26 of 635Compare →

TextMagic26 of 631Not among the top eight

Attentive20 of 631Not among the top eight

Klaviyo SMS18 of 631Not among the top eight

OneSignal14 of 6310Not among the top eight

Brevo14 of 631Compare →

Omnisend14 of 630Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named EZ Texting. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 61 of the 63 answers that named EZ Texting and are not a share of its labels.

Domains cited

emailvendorselection.com34

salesmessage.com29

g2.com27

mobile-text-alerts.com25

zapier.com24

sender.net21

guideflow.com18

learn.g2.com17

sinch.com17

slicktext.com17

229 of the 229 domain citations in answers naming EZ Texting came from somebody else's page.

Pages cited

emailvendorselection.com/text-marketing-platforms28

salesmessage.com/blog/best-sms-marketing-software28

zapier.com/blog/best-sms-app24

sender.net/blog/sms-marketing-platforms21

emailvendorselection.com/sms-marketing-platforms18

sinch.com/engage/resources/sms-marketing/sms-marketing-providers15

slicktext.com/blog/2025/10/best-sms-marketing-platforms13

aboutmartech.com/blog/cheapest-sms-marketing-software-small-business12

Pages are listed as the models cited them.

Search and answers

eztexting.com is not in Google's top ten for any of the category's searches. In the answers, EZ Texting takes 6% of first choices and Customer.io takes 17%.

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In search

Google, US estimates

Position for “sms marketing platform”

–

not in the top ten

Position for “best sms marketing platform”

–

not in the top ten

Searches for its name, Google: 14,800 a month (“ez texting”)
AI search demand for its name, est.: 190 a month
Organic visits to its site: about 50,414 a month
Searches its site ranks for: 8,044 · 328 in the top three
Sites linking to it: 3,721
Paid Google search: 5 searches its ads show for, about 20 clicks and $123 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 78 text, 32 image, 10 video · 90 shown in the last 30 days

First shown September 2024, as CallFire, Inc., verified. Ads started 2025-11 to 2026-10: 97 in the year, 23 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 6 of 111 in SMS & WhatsApp

Segment leader

17%

Customer.io

First choices: 6 across its categories
Named in: 63 answers
Its own site cited: in 61 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on eztexting.com

758

subdomains included

Content

426

counted in the table below

Documentation

Product · Integration

137 · 5

Kind	Pages	Last 90 days	Latest	Categories named
Blog	177	18	2026-09-21	CRM
Podcast or video	120	0	2024-09-25
News or press	45	undated
Case study	27	undated
Comparison	25	1	2026-09-07
Template or tool	16	0	2026-03-17
Glossary or explainer	9	0	2026-04-28
Report or ebook	7	0	2026-04-13

Most recent

2026-09-21How to set up sms marketing blog
2026-09-21Is sms marketing effective blog
2026-09-21Promotional sms blog
2026-09-21Sms marketing roi blog
2026-09-21Industries blog
2026-09-21Features blog

How it is countedHide how it is counted

Every page eztexting.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as EZ Texting

What the judge wrote, as written, with how often. The vendor table decides that these count as EZ Texting; a claim can dispute any of them.

EZTexting 1SimpleTexting & EZ Texting 1SimpleTexting / EZ Texting 1

Follow EZ Texting

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

EZ Texting is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: SMS Marketing Services | Text Message Marketing | EZ Texting
eztexting.com
For: businesses
eztexting.com
Price stated: Launch: Starting at $25/ Month ($20/ Month billed annually); Boost: Starting at $75/ Month ($60/ Month billed annually); Scale: Starting at $125/ Month ($100/ Month billed annually); Enterprise: Starting at $3,000/ Month; Free trial available eztexting.com/pricing
Starting price: 25 eztexting.com/pricing
Free plan or trial: Start your free trial today! eztexting.com
Certifications: PCI DSSSOC 2SOC 3SSAE 16SOC frameworkISO 27001SOC 127017
Hosting: United StatesCanadaUS
Customers named: Hunter Engineering Co.Lee & Associates West LABonneville Environmental FoundationSearcy, ArkansasTotal Wellness Empowerment InstituteDermAestheticsCharleston Animal SocietyATX Auctions
Not stated on the pages read: Integrations

What EZ Texting's own pages state, read October 5, 2026: eztexting.com, eztexting.com/pricing, trust.eztexting.com, eztexting.com/platform-security, eztexting.com/why-ez-texting/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when EZ Texting's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as EZ Texting, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for EZ Texting by email, built from the raw record of the edition. It shows:

where EZ Texting is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name EZ Texting, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.