Zero of fourteen models named Twilio first on the direct prompt; zero named EZ Texting. Twilio was named by fourteen of the fourteen models and EZ Texting by twelve and Twilio carries 39 labels and EZ Texting 19, so the shares are not directly comparable.
San Francisco, United States, founded 2008. Named in four categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SMS and WhatsApp marketing platforms page.
Across every category in the October 2026 Edition, Twilio and EZ Texting were named in the same answer twenty-eight times, of the 160 answers naming Twilio and the 63 naming EZ Texting. In those answers EZ Texting took the first choice four times and Twilio five.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Twilio, if you want a ready-made marketing dashboard and have no technical support. It isn’t a “bad” choice; it’s a programmable messaging platform, so it may mean more setup and operational work” GPT-6 Luna · negative prompt · soft negative
“better if you have some technical setup capacity rather than needing an all-in-one easy tool” Perplexity Sonar · budget prompt · soft negative
“route messages through the official WhatsApp Business Cloud API (e.g., Wati, Respond.io, CleverTap, Twilio, Bird, or AiSensy)” Gemini 3.5 Flash · negative prompt · first choice
“If you want the safest general recommendation for a mid-sized B2B company, I'd go with Twilio for both SMS and WhatsApp.” GPT-5.4 mini · paraphrase prompt · first choice
“Established platforms like Twilio, Klaviyo, Attentive, SimpleTexting with clear pricing and compliance features” Kimi K2 · negative prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Not a scam, but many users feel nickel-and-dimed. If you're on a tight budget, look at alternatives first.” DeepSeek V4 Flash · negative prompt · soft negative
“EZ Texting is probably the best balance of low starting price + ease of use” GPT-5.4 mini · budget prompt · first choice
“EZ Texting edges out for sheer lowest price ($20-25/mo entry) and quick setup” Grok 4.1 Fast · budget prompt · first choice
“Start with SimpleTexting or EZ Texting for a user-friendly experience” GLM 4.7 FlashX · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.